1.THE EVOLUTION OFINTERACTIVE, RICHDIGITAL ADVERTISING1

2. IN THIS 45 MINUTE WEBINAR WELL COVER: 2 3. ASK QUESTIONS FOLLOW @POINTROLL TWEET ALONG #RICHEVOLUTION 3 4. DEFINITION OF RICH MEDIARich Media (rich media)Advertisements with which users can interact(as opposed to solely animate) in a web pageformat. 4 5. 1987 1990 1992 1995 1996 2002 2004 2007 2009 2010 2012 6. FIRST SIGN OF RICH MEDIA WAS IN 1987 WHEN APPLE INTRODUCED THE MACINTOSH WITH ITS GRAPHICAL USER INTERFACE, AND HYPERCARD, THE FIRST UNIVERSAL MULTIMEDIA TOOL.SOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here) 6 7. THIS HAPPENEDBlack and white gave way to colorFloppies gave way to CDsApple gave way to Microsoft (at least as a delivery platform)Windows became the global standard inGUI computingSOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here) 7 8. FIRST SIGN OF RICH MEDIA WAS IN 1987 WHEN APPLE INTRODUCED THE MACINTOSH WITH ITS GRAPHICAL USER INTERFACE, AND HYPERCARD, THE FIRST UNIVERSAL MULTIMEDIA TOOL.SOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here) 8 9. THEN THIS HAPPENEDBlack and white gave way to colorFloppies gave way to CDsApple gave way to Microsoft (at least as a delivery platform)Windows became the global standard inGUI computingSOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here) 9 10. AND THEN THIS HAPPENEDMacromedia owned the multimedia space with itsDirector and Authorware tools, used to createnearly every consumer interactive CD, and thelatter was the industry standard for computer-based training.Adobe, with Photoshop and Illustrator, and Apple,with Quicktime video tools, were also key toolprovidersSOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here) 10 11. AAAANNND THENSOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here);*The Evolution of Rich Media by Russell Shaw (see full article here) 11 12. THE INTRODUCTION OF FLASH12 13. LATE 1996, TWO YEARS AFTER THE APPEARANCE OF THE FIRST GIF BANNERSSOURCE: The Evolution of Rich Media Advertising (see full article here) 13 14. THE BIRTH OF IN-BANNER INTERACTIVERICH FEATURES 14 15. THE EMERGENCE OF THE ADSERVER Publisher A Creative Agency Publisher BClientMedia Agency Publisher C 15 16. POINTROLL DEVELOPS THEFIRST EXPANDABLEINTERACTIVE BANNER 16 17. RICH MEDIA DATA & REPORTING Impressions Video Campaign Properties Interaction Costs Clicks Reach & Frequency Placement Properties Panel Costs Interactions Site Events Creative Properties Activity Costs Panels Site Event Revenue Impression Cost Video Costs Activities Site Event Time Lag Click Costs Dynamic ad variables 17 18. THE RAPID CONSUMPTION OF HIGH SPEED BROADBAND INTERNET SOURCE: The Evolution of Rich Media Advertising (see full article here) 18 19. SUDDENLY, MAINSTREAM ADVERTISERS, WHO FUELEDBILLIONS OF DOLLARS INTO TELEVISION ADVERTISING,STARTED TO PAY ATTENTION TO ONLINE ADVERTISING. 19 20. ONLINE VIDEO 20 21. MOBILE 21 22. THE CONSUMEREVOLUTION 22 23. PERSONALHISTORY OF USER EXPERIENCEENGAGEMENT Consumer Group Oriented In Control of Experience, Content, INTERACTIVE Devices, Shaping Digital Focus on User and their Consumer-oriented Connections people, location, etc. Consumer is in Control of User: Male/Female 4-85 ExperienceEXPERIMENTAL Focus on the User User: Male/Female 10-70 Buying Media on the Web Funding Sites/Capitalizing Focus on the Advertiser SURF User: Male/Female 10-35 Content-Based Internet Focus on the Publisher User: Male 10-24199620002006201123 24. WHERE WE ARETODAY 25 25. CONSUMERS SMARTER, MORE EFFECTIVEADVERTISINGPLACEMENT/ CREATIVE/DEVICE MESSAGE 26. DYNAMIC CONTENT OPTIMIZATION EASILY CREATE DIFFERENT VERSIONS OF THE SAME DYNAMICCREATIVE BASED ON RULESMALE TEXAS - $600 - FEMALE - TEXAS - $300 - MALE - NY - $500 FEMALE - NY - $300 - ORANGE BLUEGREEN PINKMALE TEXAS - $500 FEMALE - FLORIDA - FEMALE - NY - $600 FEMALE - NY - $300 RED $600 - PURPLEBLUEGREEN27 27. 72% of consumers want anintegrated marketingapproach consistent acrossmobile, social, TVMyBuys July 2011 28 28. CUTTING EDGE BANNERS 29 29. CUTTING EDGE SOCIAL30 30. CUTTING EDGE TAKEOVERSView more takeovers and high impact creative at http://pointroll.com/productshowcase/High_Impact.html31 31. CUTTING EDGE VIDEOINTERACTIVE & WEATHER TRIGGERED/GEO DYNAMIC IN-STREAM VIDEO32 32. CUTTING EDGE MOBILEView more tablet & mobile creative at http://pointroll.com/productshowcase/Tablet.html 33 33. LOOKINGFORWARD34 34. 35 35. 36 36. 37 37. 38 38. 39 39. 40 40. RECAP41 41. THANK YOU! 42