Post on 21-Oct-2014
description
© 2013
INTERNATIONAL INSTITUTE FORPRODUCT & SERVICE INNOVATION
INNOVATION PROGRAMME
WELCOME
© 2013
Housekeeping
© 2013
About Us
• About
– Warwick
– WMG
– SMEs
– Me
Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award,
BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml
European Space Agency http://smeprojects.esa.int
MARK SWIFT
© 2013
Purpose of the day
• Launch Innovation Programme cohort #2• Raise awareness of new technology, methods, tools• Stimulate demand for innovation:
– UK Government recognises that it needs to be created andencouraged…
• Escape confines of restrictions and barriers and look for newopportunities
• Understand what we can do for you1. Intensive day two programme2. Identifying future projects
• Rallying Call for projects…
© 2013
Agenda
0830 Introduction to IIPSI and new programme Dr Mark Swift
0900 Putting the Customer First! Carolyn Parkinson
0945 Making stuff Dr Ben Wood
1045 Coffee Break
1100 Digital Enabling Tools Dr Xiao Ma
1200 Introduction to afternoon sessions Dr Mark Swift
1215 Lunch and Networking
1315
Afternoon breakouts: Commercial Success through IP,
Design with Intent, Cloud for Business & Smarter Social
Media, Innovative Polymer Technologies
All
1515 Innovation Programme next stepsChris Brown &Dr Mark Swift
1530 Close and optional 5 minute intensive clinics (one to ones) All
© 2013
What is IIPSI?
International Institute for Product and Service Innovation
• Purpose– Help understand customers and users better and emotional reponse;
– Prototype new products for example using Additive LayerManufacturing;
– Use digital (Internet) to launch as well as develop market ready productsand services
• IIPSI must have IMPACT– Business growth
• Fully funded until end of June 2015 (initially)
© 2013
Product and Service Innovation
Digital
PeopleProduct
IIPSI
New Productopportunities
New Digital deliveryplatforms
Digital industry approach toproduct innovation
Design for User Experienceand testing marketresponse
Design for User Experience / testing market response
© 2013
What's the structure of iIP
Feasibility studies, proof of market, proof ofconcept, assistance with funding applications
Intensive company projects - prototyping,identifying markets, internships
Marketleading
products &services
Expansionthrough R&D
Awareness briefing, case studies,demonstrationsRaising
Awareness
TODAY
In-depth workshops, advanced technicaldemonstrators, horizon scanning, hands on…
Embeddingcapability
DAYTWO
30+places
peryear
1• Attended workshops
• Discussed initial ideas
2
• eMarketing of new products, via Google AdWords
• Found partners & configured online collaborative toolsto address new market
3• Internships and student projects
• Developed new products / services (Cat 5)
4• Collaborative research projects funded by EPSRC and
BIS
Gained new OEM customersSold part of their business £m++
© 2013
Product / Service lifecycle support
Development & Introduction Growth Maturity Decline
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© 2013
Why do you matter to us?
1. Ability to be flexible and innovative
2. Ability to create jobs and reduceunemployment
3. Significant size of the sector (99 per cent ofUK firms and just under 50 per cent of jobs)
© 2013
Knowing where to shoot
• Market pull, technology push
BBC sport, Peter Wilson wins double trap gold, http://www.bbc.co.uk/sport/0/olympics/18911651
© 2013
Alternative applications & perspectives
“If I’d asked my customers what they wanted, they’d have said afaster horse.” Henry Ford?
© 2013
Innovation Pitfalls
• Moving out of current thinking or paradigm
• Little or no knowledge of how to develop a newproduct or service
• An unidentified ‘funding gap’ for the on-goingdevelopment and validation of new product orservice
• The need for an effective development processsupported by resources and planned implementation
© 2013
Summary
• Rallying call to get involved 30 spaces per year• Impartial view, confidential environment• Unique, high profile facility for the region• Range of SME services• Think about priorities (Day 2)• No such thing as a free lunch!
– Short forms
– Baseline monitoring
• Feedback and Evaluation
© 2013
Carolyn Parkinson
Technology Transfer Specialist
Experience Led Innovation
Putting the Customer First
© 2013
Let’s talk about…
• Understanding customers and users
• Not about being a slave to customers’ whims
• Gaining insights which will help you meet your businessobjectives
• Purposely designing for the experiences and behaviours youhope to create for users of a product or service
• We call this:
Experience Led Innovation
© 2013
Experience Led Innovation (ELI):
Innovation that is informed byunderstanding how people use orexperience a product or service
What is Experience Led Innovation?
© 2013
Put yourself in the user’s shoes
… now how does your offering look?
© 2013
Experience Led Innovation
• All products and services create experiences and behavioursfor users
• These may be purposeful, or accidental
• Getting it right is a competitive advantage
Our key message to SMEs:
We can help you better understand the user experience topromote and inform innovation to grow your business
© 2013
Understand the user perspective
What does this button do?
• Close the door?• Provide illusion of control?
• ‘Fake affordance’
Design question:Is there anything to be gained from makingsomething look like it works one way, whileactually doing something else (or nothing atall)?
© 2013
Understand the user perspective
My user experience:
© 2013
How many peoplewould push the wrongbutton for this lift?
Understand the user perspective
© 2013
Understand the user perspective
© 2013
Understand the user perspective
Confusing user interface
Result:• frustration• wasted time• poor quality data
© 2013
Understand the user perspective
© 2013
Experience Led Innovation
• A deliberate focus on the user experience can unlockpowerful insights
• An enormous amount of research is out there
• This can be used by businesses to create competitiveadvantage
• Designing desired behaviours aligned with business goals
• Creating physical or digital experiences and journeys
• Making use of emotions
© 2013
Research base
Professor Paul Jennings
Professor of Experiential Engineering
Dr Rebecca Cain
Associate Professor of Experience Led Innovation
Paul and Rebecca are supported by over 20 researchersworking in this area.
© 2013
Could my business benefit from anExperience Led Innovation approach?
1. How easily can customers access your product orservice?
2. Is your product being used in the way you intended?
3. Are you struggling to get your products accepted in themarketplace, and don’t know why?
4. Does the experience of your service match your brandvalues?
5. Could your products be designed to work better?
© 2013 Development& Introduction
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Features of Experience Led Innovation
Cross discipline: engineering, design, psychology, ergonomics,architecture, marketing, strategy, and more
Many names: User focussed design, customer satisfaction, designfeedback loop, human factors engineering, usability, design foremotion, ergonomics
Applicability: can add valueto innovation at any stage ofthe development life cycle
© 2013
ELI Business assistance at IIPSI
Access Experience Led Innovation support via:
1. IIPSI Innovation Programme
2. Experience Led Innovation Toolkit
3. Customised intensive business support projects
Extent of support offered is determined by thepotential for resulting business growth impact.
© 2013
IIPSI Innovation Programme:Experience Led Innovation
• Two day (minimum) programme
• Day 1: general introduction, with specialist afternoonworkshops• 1 hour workshop session this afternoon
• Day 2: Specialist full day workshop:‘People Centred Innovation’• Equipping you with a range of tools and skills to
apply directly to your organisation
© 2013
Experience Led Innovation Toolkit
© 2013
Experience Led Innovation Toolkit
• A flexible suite of tools to address a range of experience-relatedbusiness challenges
• Tools selected and interpreted for their appropriateness forSMEs
• Intended to unlock insights in user-focussed design, customerexperience, and innovation for products, features, and services
• We work with SMEs to select the most effective tool for aparticular challenge
• Custom delivery by WMG specialist staff
© 2013
Experience Led Innovation Toolkit
Tools include:
• Touchpoints Matrix
• Design with Intent
• Matchmaking workshop
• Customer Journey map
• Walkthrough
• Tomorrow’s Headlines
• and others – more tools are alwaysbeing piloted and added
© 2013
Experience Led Innovation Toolkit
Want to know more?
• Full session on the toolkit duringInnovation Programme specialistDay 2 ‘People Centred Innovation’
• Next workshop dates:• Wed 13th February• Tues 5th March• registration now open!
• Session this afternoon:‘Design with Intent’
© 2013
Customised intensive projects
WMG specialists work closely with your team over a period of time ona specific challenge aimed at achieving measurable growth.
Business challenges where Experience Led Innovation could assistinclude:
• Service design: exploiting key connection opportunities, removingfrustration and roadblocks
• Physical product design: best practice application
• Innovation launch: understanding your market, aligningdevelopments with early user behaviours
• Visitor experience: simplifying experience, maximising engagement
© 2013
Case Study: Mayridge Ltd
• Mayridge provides a fully integrated approach tolive business events and exhibiting, worldwide
• Highly respected international supplier
• Mayridge had ambitious growth plans, and wereeager to bring innovation to the sector
© 2013
WMG and Mayridge Ltd
• Over the past 9 months, Mayridge and WMG have worked togetherclosely on some key areas of innovation
• exploring how new academic approaches in Experience LedInnovation can be used in commercial applications
• transforming internal and external business processes toincorporate a fully experience-led approach to client work
• Mayridge acted as pilot during development of the ELI toolkit
• Four new senior appointments and significant new business won
• Jointly building a ground-breaking exhibition stand demonstratorcurrently being installed in IIPSI
© 2013
Case Study: Mayridge Ltd
This partnership enables Mayridgeto offer a completely new approachto live events, exploitingsophisticated academic tools for thebenefit of our clients. “
“Our ground-breaking knowledge transferalliance, with WMG’s ExperientialEngineering Research Group, involvesdeveloping novel business applications inthe area of ‘Experience Led Innovation’.
© 2013
Mayridge Exhibition stand demonstrator
• Demonstrator and ‘living lab’ currently being installed in IIPSI
• Exploring Experience Led Innovation tools for business behaviour creation
• Physical and digital experience design, applicable to wide range of businesssituations
© 2013
Case study: Digital Native Academy
Bringing new life to the Bayard’s Colts……
© 2013
Digital Native Academy
• Project to broaden public engagement withBayard’s Colts: 17 historic carved headsdating from early 1500s in Walsall
• Using Experience Led Innovation tools todesign the audience ‘experience journey’
• Targeting new audiences• Identifying engagement points• Exploring engagement ideas• Involving stakeholders• Knowledge exchange for new SME
capabilities
© 2013
Research base
Dr Rebecca Cain
Associate Professor of Experience Led Innovation
© 2013
Afternoon session: Design with Intent
• Workshops use a comprehensive idea generation tool which provokes designideas by asking questions and giving examples of particular principles in action
• Uses eight ‘lenses’ to ask you to look at your products / services in light of thebehaviour which would result from particular design factors
• Applicable for products, services, design features, or proposed innovations
“I use the term Design with Intent to meandesign that's intended to influence or resultin certain user behaviour.”
Researcher Dan Lockton
© 2013
Making Stuff (Polymer Innovation)
Dr. Ben Wood
Technology Transfer Specialist
© 2013
Polymer Innovation
Dr. Greg GibbonsHead of Additive Manufacturing
Dr. Vannessa GoodshipPrincipal Research Fellow
Dr. Kylash MakenjiKnowledge Transfer Specialist
© 2013
Polymer Innovation
We make stuff…
© 2013
“We can work with you to develop new products usinginnovative polymer technologies”
Polymer Innovation
• Working with new materials
• Developing new processes
• State of the art equipment
© 2013
Polymer Innovation Lifecycle
Growth Maturity Decline
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© 2013
Polymer Innovation Lifecycle
Prototyping
Low VolumeManufacturing
AddingFunctionality
Recycling
FormulatingNew Materials
© 2013
Polymer Innovation Facilities
130m2 Technology Hall
– Prototyping/3D printing
– Compounding newmaterials
– Injection moulding
– Printed electronics
– Polymer chemistry
CleanRoom
Extruder
3D Printing
Micro-moulder
HybridALM
SME
be
nch
Nano-fibres
© 2013
Polymer Innovation Demonstrators
Low Volume Manufacturing
• Prototyping
• Getting to production
Adding Functionality
• Plastic electronics
• Smart materials
Recycling
• Identifying properties of waste
• Finding new applications
© 2013
Low Volume - Concept
• Review suitable 3D printing technology
• Assess need for technology
Level 2
• Use of equipment and expertise
• Tooling for low volume production
Level 3
• New manufacturing methods
• Unique products
Level 4
• Prototypes to marketproducts and increase sales
• New methods ofmanufacture
• Unique componentsimpossible to make anyother way
© 2013
Low Volume Concept
• Additive Manufacturing (3D Printing)
– More accessible, fashionable
• Systems from £500
– New applications
• Electronics
• Fashion
© 2013
Low Volume – R&D
• Plasma Transferred Arc/CNC
– Make metal polymer tooling in oneadditive process
• 3D Photocopying
– Charged particles
© 2013
Low Volume - Project
Challenge
‘Our prototypes are very valuable, butwe need to show our products at tradeshows’
– International sales
– One-off, heavy components
– Challenges with transport and security
© 2013
Low Volume - Project
• Solution– Knowledge exchange
– Use of IIPSI software andequipment
– Production of high-quality displaymodel
• Lightweight
• Low cost
• Kit form
© 2013
Low Volume - Project
© 2013
Low Volume - Project
• Outcomes
– Reduction in transport costs
– Reduced risk of damage/theft
– Increased knowledge of 3D printing systems
© 2013
Adding Functionality - Concept
• Identify applications
• Review technologies
Level 2
• Use of equipment and expertise
• Initial prototypes
Level 3
• New functional polymer components
Level 4
• Added value to existingproducts
• New methods ofmanufacture
• New ‘smart’ components
© 2013
Adding Functionality – R&D
• Spray-on electronics– ‘Electronics in a can’
• Complex printed electronics– Batteries, sensors etc
– PV solar panels
• Shape memory polymers– Active disassembly
© 2013
Adding Functionality – R&D
• Hybrid Nano ALM machine
– Inkjet printed electronics
– Thick, viscous materials
• Ceramics, polymers, metals
• Manufacture of components andelectronics in one process
© 2013
Adding Functionality - Project
Challenge:
‘Our customer wants our product to light up’
– LEDs only work with ‘natural’ polymer
– Customer wants range of colours
– Surface needs to light up
© 2013
Adding Functionality - Project
• Solution
– Knowledge exchange
– Use of IIPSI expertise
– Spray-on electronic lighting
– Suitable for low-mid volume production
© 2013
Adding Functionality - Project
© 2013
Adding Functionality - Project
• Outcomes
– Knowledge of new manufacturing process embeddedwithin JSC’s technical staff
– Applicable to other products moving forward
– Potential new markets
– Prototype due for customer review Q4 2012
© 2013
Polymer Recycling - Concept
• Review processes
• Segregation
Level 2
• Test material properties
• Identify potential applications
Level 3
• Reintegrate into raw material stream
Level 4
• Reduce material waste• Reduce landfill costs• Improve carbon footprint• Add value to recycled
material
© 2013
Polymer Recycling - Research
• Recycling of ‘smart’ materials
– Composites
– Solar panels
– Plastic electronics
© 2013
Polymer Recycling - Projects
Challenge:
‘What can we do with 3t/day ofwaste plastic?’
– Food contamination
– Mixed colours
– Low value
© 2013
Polymer Recycling - Projects
• Solution:
– Manufacture of test samples
– Analysis of properties
– Knowledge exchange
– Applications identified
© 2013
Polymer Recycling - Projects
© 2013
Polymer Recycling - Projects
• Outcome:
– Added value
– Landfill costs reduced
– Environmental footprint improved
© 2013
Digital Native Academy
Carolyn worked with client to understand userrequirements.
This gave us some concepts to work with…
…time to make stuff
© 2013
Digital Native Academy
© 2013
How IIPSI Can Help…
• Knowledge Exchange– Expertise focussed on your business
• Access to Equipment and Facilities– ‘Try before you buy’
– Understand benefits and pitfalls
• Individual Projects– R&D Level collaborations
© 2013
This afternoon’s session…
• IIPSI Technology Hall taster session– Rapid tooling
– 3D printing applications
– (Not just manufacturing!)
• Preview of IIPSI equipment– Available for use by West Midlands SMEs
© 2013
DR. BEN WOOD@BENJAMINMWOODB.M.WOOD@WARWICK.AC.UK
We’d love to hear your project ideas…
“We can work with you to develop new products usinginnovative polymer technologies”
© 2013
© 2013
DigitalInnovation
Dr. Xiao Ma
@coolseraph
x.ma@warwick.ac.uk
© 2013
Digital Innovation
Cloudfor
Business
Cloudfor
Business
Mobilefor
Business
Mobilefor
Business
SmarterSocialMedia
SmarterSocialMedia
Datato
Intelligence
Datato
Intelligence
© 2013
Cloudfor Business
Cloudfor Business
Mobilefor Business
Mobilefor Business Smarter Social
MediaSmarter Social
Media Datato Intelligence
Datato Intelligence
Digital Innovation
© 2013
Business
Digital
Media Industry
Technology
SME
SocialNetwork Cloud
Mobile
Data
Strategy
The Digital Team
Concept
R&D
Projects
Impact
© 2013
Mobile App Lab -Business Apps
Specification
App Projects
Technology Research
Concept
Mobilefor
Business
Mobilefor
Business
© 2013
R&D
Mobilefor
Business
Mobilefor
Business
© 2013
Projects – Pass-i-Parcel
Mobilefor
Business
Mobilefor
Business
© 2013
Projects – Pass-i-Parcel
Mobilefor
Business
Mobilefor
Business
© 2013
Cloudfor
Business
Cloudfor
Business
Concept
Services available to enablebusiness online
Selection of service packages
Configuration of services to suitparticular business needs
Customisation / FurtherDevelopment
© 2013
Cloudfor
Business
Cloudfor
Business
R&D
© 2013
Projects – Han Dynasty
Cloudfor
Business
Cloudfor
Business
© 2013
Projects – Han Dynasty
Cloudfor
Business
Cloudfor
Business
© 2013
Social Media Platforms for Businesses
Interact with the RIGHT Social Media
Leader in Discussion
‘Rapid Response Force’ in Market
Social Network Analysis
SmarterSocialMedia
SmarterSocialMedia
Concept
© 2013
SmarterSocialMedia
SmarterSocialMedia
R&D
© 2013
Tracking3 x 36550+
Individual
AnalyticsScheduleRandom
Projects – Automotive Insulation
SmarterSocialMedia
SmarterSocialMedia
© 2013
Projects – GravoGraph
SmarterSocialMedia
SmarterSocialMedia
© 2013
@IIPSIDemos
Digital Native Academy
SmarterSocialMedia
SmarterSocialMedia
© 2013
1st month,£25,000
sales
Fromcompetitors’
customers
180%
Community
Projects
Locationservice
Image
Video Discussion
News
SmarterSocialMedia
SmarterSocialMedia
© 2013
0
200
400
600
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/1/…
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Birmingham Leicester
Manchester Nottingham
SmarterSocialMedia
SmarterSocialMedia
© 2013
Concept
Data Collection / Integration tools
Internet of Things / Connectivity
Data compatibility to your businessapplications
Data Visualisation
Meta Data
Decision Support
Datato
Intelligence
Datato
Intelligence
© 2013
R&D
Datato
Intelligence
Datato
Intelligence
© 2013
Projects – Strand Hardware
Datato
Intelligence
Datato
Intelligence
© 2013
Projects – Strand
Datato
Intelligence
Datato
Intelligence
© 2013
Data toIntelligenceData toIntelligence
Projects
© 2013
IIPSI DI Facilities
CloudApp Lab
CloudApp Lab
Mobile AppLab
Mobile AppLab
DesignStudioDesignStudio
DecisionSupportRoom
DecisionSupportRoom
© 2013
This afternoon ……
Cloudfor Business
Cloudfor Business
Smarter SocialMedia
Smarter SocialMedia
© 2013
Thank you
Contact WMG SME Team:
@WMGSME
02476 575 594
wmgsme@warwick.ac.uk
www.warwick.ac.uk/go/iipsi
© 2013
1215 Lunch and Networking
InnovativePolymer
Technologies
Commercial
Success
through IP
Design withIntent
Cloud forBusiness &
Smarter SocialMedia
Ground FloorTechnology Hall
First Floor
Exec Meeting room
First Floor
Meeting Rooms 1+2
First Floor
Seminar Room
1315 Dr Ben WoodAdrian Chettle
Withers & RogersCarolyn Parkinson Dr Xiao Ma
1415 Dr Ben WoodAdrian Chettle
Withers & RogersCarolyn Parkinson Dr Xiao Ma
First Floor (HERE)
1515 Innovation Programme next steps Chris Brown
1530 Close & optional 5 minute intensive clinics (one to ones) All
Afternoon sessions
Look at your badges for the order of your sessions
© 2013
© 2013
NPD Journey
© 2013
Idea to Innovation
• Best Idea - current thinking doesn’t have tobe perfect
• Innovation is the result• The process is creativity• To make this happen takes courage• Pressures within business inhibit – IIPSI is an
opportunity to escape confines of restrictions andbarriers and look at new opportunities
© 2013
The Programme
• Creating
• Building
• Learning
• Solving
• Grow your business; product or service
© 2013
Product & Service Lifecycle support
Development & Introduction Growth Maturity Decline
Sale
san
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rofi
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© 2013
Where’s your focus?
• Get into small groups (3-4) and talk about;“What’s the one thing you’re taking fromtoday and where is your future focus?”
– People (Experience Led)
– Product (Polymer)
– Digital
© 2013
Next Steps
1. Choose your Day 2 sessions to help growyour business or develop your product
2. Talk to us about a specific projects that youwould like to start
© 2013
PeopleCarolyn Parkinson
ProductDr Ben Wood
DigitalDr Xiao Ma
Experience Led Innovation
toolkitDigital Prototyping Cloud Computing
Product Perception Visualising your Product Smarter Social Media
Designing for User
Experience
Adding functionality to yourproduct
Data to intelligence
Design for EmotionLow Volume Manufacture
Mobile for Business
Day Two Structure
• Practical• In-depth• Hands on• Advanced technical demonstrators• Access to academics and researchers
© 2013
Questions
© 2013
Innovation Programme Next Steps…..
• Experience Led Innovation– 13th February – People Centred Innovation– 5th March – People Centred Innovation
• Polymer Innovation– 14th February – Innovative Manufacturing Technologies– 12th March – Innovative Manufacturing Technologies
• Digital Innovation– 21st February – Social Media for Business– 27th February – Cloud For Business
Get the dates in your diary and sign up athttp://wmgsme.eventbrite.com/
© 2013
Project Enquiry + Information
First Floor (HERE)
1530-1600Close optional 5 minute intensive
clinics (one to ones)