Innovation programme introduction, morning sessions and summary 240113

© 2013

INTERNATIONAL INSTITUTE FORPRODUCT & SERVICE INNOVATION

INNOVATION PROGRAMME

WELCOME

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Housekeeping

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About Us

• About

– Warwick

– WMG

– SMEs

– Me

Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award,

BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml

European Space Agency http://smeprojects.esa.int

MARK SWIFT

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Purpose of the day

• Launch Innovation Programme cohort #2• Raise awareness of new technology, methods, tools• Stimulate demand for innovation:

– UK Government recognises that it needs to be created andencouraged…

• Escape confines of restrictions and barriers and look for newopportunities

• Understand what we can do for you1. Intensive day two programme2. Identifying future projects

• Rallying Call for projects…

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Agenda

0830 Introduction to IIPSI and new programme Dr Mark Swift

0900 Putting the Customer First! Carolyn Parkinson

0945 Making stuff Dr Ben Wood

1045 Coffee Break

1100 Digital Enabling Tools Dr Xiao Ma

1200 Introduction to afternoon sessions Dr Mark Swift

1215 Lunch and Networking

1315

Afternoon breakouts: Commercial Success through IP,

Design with Intent, Cloud for Business & Smarter Social

Media, Innovative Polymer Technologies

All

1515 Innovation Programme next stepsChris Brown &Dr Mark Swift

1530 Close and optional 5 minute intensive clinics (one to ones) All

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What is IIPSI?

International Institute for Product and Service Innovation

• Purpose– Help understand customers and users better and emotional reponse;

– Prototype new products for example using Additive LayerManufacturing;

– Use digital (Internet) to launch as well as develop market ready productsand services

• IIPSI must have IMPACT– Business growth

• Fully funded until end of June 2015 (initially)

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Product and Service Innovation

Digital

PeopleProduct

IIPSI

New Productopportunities

New Digital deliveryplatforms

Digital industry approach toproduct innovation

Design for User Experienceand testing marketresponse

Design for User Experience / testing market response

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What's the structure of iIP

Feasibility studies, proof of market, proof ofconcept, assistance with funding applications

Intensive company projects - prototyping,identifying markets, internships

Marketleading

products &services

Expansionthrough R&D

Awareness briefing, case studies,demonstrationsRaising

Awareness

TODAY

In-depth workshops, advanced technicaldemonstrators, horizon scanning, hands on…

Embeddingcapability

DAYTWO

30+places

peryear

1• Attended workshops

• Discussed initial ideas

2

• eMarketing of new products, via Google AdWords

• Found partners & configured online collaborative toolsto address new market

3• Internships and student projects

• Developed new products / services (Cat 5)

4• Collaborative research projects funded by EPSRC and

BIS

Gained new OEM customersSold part of their business £m++

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Product / Service lifecycle support

Development & Introduction Growth Maturity Decline

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Why do you matter to us?

1. Ability to be flexible and innovative

2. Ability to create jobs and reduceunemployment

3. Significant size of the sector (99 per cent ofUK firms and just under 50 per cent of jobs)

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Knowing where to shoot

• Market pull, technology push

BBC sport, Peter Wilson wins double trap gold, http://www.bbc.co.uk/sport/0/olympics/18911651

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Alternative applications & perspectives

“If I’d asked my customers what they wanted, they’d have said afaster horse.” Henry Ford?

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Innovation Pitfalls

• Moving out of current thinking or paradigm

• Little or no knowledge of how to develop a newproduct or service

• An unidentified ‘funding gap’ for the on-goingdevelopment and validation of new product orservice

• The need for an effective development processsupported by resources and planned implementation

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Summary

• Rallying call to get involved 30 spaces per year• Impartial view, confidential environment• Unique, high profile facility for the region• Range of SME services• Think about priorities (Day 2)• No such thing as a free lunch!

– Short forms

– Baseline monitoring

• Feedback and Evaluation

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Carolyn Parkinson

Technology Transfer Specialist

Experience Led Innovation

Putting the Customer First

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Let’s talk about…

• Understanding customers and users

• Not about being a slave to customers’ whims

• Gaining insights which will help you meet your businessobjectives

• Purposely designing for the experiences and behaviours youhope to create for users of a product or service

• We call this:


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Experience Led Innovation (ELI):

Innovation that is informed byunderstanding how people use orexperience a product or service

What is Experience Led Innovation?

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Put yourself in the user’s shoes

… now how does your offering look?

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• All products and services create experiences and behavioursfor users

• These may be purposeful, or accidental

• Getting it right is a competitive advantage

Our key message to SMEs:

We can help you better understand the user experience topromote and inform innovation to grow your business

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Understand the user perspective

What does this button do?

• Close the door?• Provide illusion of control?

• ‘Fake affordance’

Design question:Is there anything to be gained from makingsomething look like it works one way, whileactually doing something else (or nothing atall)?

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My user experience:

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How many peoplewould push the wrongbutton for this lift?


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Confusing user interface

Result:• frustration• wasted time• poor quality data

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• A deliberate focus on the user experience can unlockpowerful insights

• An enormous amount of research is out there

• This can be used by businesses to create competitiveadvantage

• Designing desired behaviours aligned with business goals

• Creating physical or digital experiences and journeys

• Making use of emotions

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Research base

Professor Paul Jennings

Professor of Experiential Engineering

Dr Rebecca Cain

Associate Professor of Experience Led Innovation

Paul and Rebecca are supported by over 20 researchersworking in this area.

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Could my business benefit from anExperience Led Innovation approach?

1. How easily can customers access your product orservice?

2. Is your product being used in the way you intended?

3. Are you struggling to get your products accepted in themarketplace, and don’t know why?

4. Does the experience of your service match your brandvalues?

5. Could your products be designed to work better?

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Features of Experience Led Innovation

Cross discipline: engineering, design, psychology, ergonomics,architecture, marketing, strategy, and more

Many names: User focussed design, customer satisfaction, designfeedback loop, human factors engineering, usability, design foremotion, ergonomics

Applicability: can add valueto innovation at any stage ofthe development life cycle

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ELI Business assistance at IIPSI

Access Experience Led Innovation support via:

1. IIPSI Innovation Programme

2. Experience Led Innovation Toolkit

3. Customised intensive business support projects

Extent of support offered is determined by thepotential for resulting business growth impact.

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IIPSI Innovation Programme:Experience Led Innovation

• Two day (minimum) programme

• Day 1: general introduction, with specialist afternoonworkshops• 1 hour workshop session this afternoon

• Day 2: Specialist full day workshop:‘People Centred Innovation’• Equipping you with a range of tools and skills to

apply directly to your organisation

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Experience Led Innovation Toolkit

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• A flexible suite of tools to address a range of experience-relatedbusiness challenges

• Tools selected and interpreted for their appropriateness forSMEs

• Intended to unlock insights in user-focussed design, customerexperience, and innovation for products, features, and services

• We work with SMEs to select the most effective tool for aparticular challenge

• Custom delivery by WMG specialist staff

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Tools include:

• Touchpoints Matrix

• Design with Intent

• Matchmaking workshop

• Customer Journey map

• Walkthrough

• Tomorrow’s Headlines

• and others – more tools are alwaysbeing piloted and added

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Want to know more?

• Full session on the toolkit duringInnovation Programme specialistDay 2 ‘People Centred Innovation’

• Next workshop dates:• Wed 13th February• Tues 5th March• registration now open!

• Session this afternoon:‘Design with Intent’

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Customised intensive projects

WMG specialists work closely with your team over a period of time ona specific challenge aimed at achieving measurable growth.

Business challenges where Experience Led Innovation could assistinclude:

• Service design: exploiting key connection opportunities, removingfrustration and roadblocks

• Physical product design: best practice application

• Innovation launch: understanding your market, aligningdevelopments with early user behaviours

• Visitor experience: simplifying experience, maximising engagement

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Case Study: Mayridge Ltd

• Mayridge provides a fully integrated approach tolive business events and exhibiting, worldwide

• Highly respected international supplier

• Mayridge had ambitious growth plans, and wereeager to bring innovation to the sector

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WMG and Mayridge Ltd

• Over the past 9 months, Mayridge and WMG have worked togetherclosely on some key areas of innovation

• exploring how new academic approaches in Experience LedInnovation can be used in commercial applications

• transforming internal and external business processes toincorporate a fully experience-led approach to client work

• Mayridge acted as pilot during development of the ELI toolkit

• Four new senior appointments and significant new business won

• Jointly building a ground-breaking exhibition stand demonstratorcurrently being installed in IIPSI

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Case Study: Mayridge Ltd

This partnership enables Mayridgeto offer a completely new approachto live events, exploitingsophisticated academic tools for thebenefit of our clients. “

“Our ground-breaking knowledge transferalliance, with WMG’s ExperientialEngineering Research Group, involvesdeveloping novel business applications inthe area of ‘Experience Led Innovation’.

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Mayridge Exhibition stand demonstrator

• Demonstrator and ‘living lab’ currently being installed in IIPSI

• Exploring Experience Led Innovation tools for business behaviour creation

• Physical and digital experience design, applicable to wide range of businesssituations

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Case study: Digital Native Academy

Bringing new life to the Bayard’s Colts……

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Digital Native Academy

• Project to broaden public engagement withBayard’s Colts: 17 historic carved headsdating from early 1500s in Walsall

• Using Experience Led Innovation tools todesign the audience ‘experience journey’

• Targeting new audiences• Identifying engagement points• Exploring engagement ideas• Involving stakeholders• Knowledge exchange for new SME

capabilities

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Research base

Dr Rebecca Cain

Associate Professor of Experience Led Innovation

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Afternoon session: Design with Intent

• Workshops use a comprehensive idea generation tool which provokes designideas by asking questions and giving examples of particular principles in action

• Uses eight ‘lenses’ to ask you to look at your products / services in light of thebehaviour which would result from particular design factors

• Applicable for products, services, design features, or proposed innovations

“I use the term Design with Intent to meandesign that's intended to influence or resultin certain user behaviour.”

Researcher Dan Lockton

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Making Stuff (Polymer Innovation)

Dr. Ben Wood

Technology Transfer Specialist

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Polymer Innovation

Dr. Greg GibbonsHead of Additive Manufacturing

Dr. Vannessa GoodshipPrincipal Research Fellow

Dr. Kylash MakenjiKnowledge Transfer Specialist

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Polymer Innovation

We make stuff…

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“We can work with you to develop new products usinginnovative polymer technologies”

Polymer Innovation

• Working with new materials

• Developing new processes

• State of the art equipment

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Polymer Innovation Lifecycle

Growth Maturity Decline

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Polymer Innovation Lifecycle

Prototyping

Low VolumeManufacturing

AddingFunctionality

Recycling

FormulatingNew Materials

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Polymer Innovation Facilities

130m2 Technology Hall

– Prototyping/3D printing

– Compounding newmaterials

– Injection moulding

– Printed electronics

– Polymer chemistry

CleanRoom

Extruder

3D Printing

Micro-moulder

HybridALM

SME

be

nch

Nano-fibres

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Polymer Innovation Demonstrators

Low Volume Manufacturing

• Prototyping

• Getting to production

Adding Functionality

• Plastic electronics

• Smart materials

Recycling

• Identifying properties of waste

• Finding new applications

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Low Volume - Concept

• Review suitable 3D printing technology

• Assess need for technology

Level 2

• Use of equipment and expertise

• Tooling for low volume production

Level 3

• New manufacturing methods

• Unique products

Level 4

• Prototypes to marketproducts and increase sales

• New methods ofmanufacture

• Unique componentsimpossible to make anyother way

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Low Volume Concept

• Additive Manufacturing (3D Printing)

– More accessible, fashionable

• Systems from £500

– New applications

• Electronics

• Fashion

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Low Volume – R&D

• Plasma Transferred Arc/CNC

– Make metal polymer tooling in oneadditive process

• 3D Photocopying

– Charged particles

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Low Volume - Project

Challenge

‘Our prototypes are very valuable, butwe need to show our products at tradeshows’

– International sales

– One-off, heavy components

– Challenges with transport and security

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• Solution– Knowledge exchange

– Use of IIPSI software andequipment

– Production of high-quality displaymodel

• Lightweight

• Low cost

• Kit form

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• Outcomes

– Reduction in transport costs

– Reduced risk of damage/theft

– Increased knowledge of 3D printing systems

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Adding Functionality - Concept

• Identify applications

• Review technologies

Level 2

• Use of equipment and expertise

• Initial prototypes

Level 3

• New functional polymer components

Level 4

• Added value to existingproducts

• New methods ofmanufacture

• New ‘smart’ components

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Adding Functionality – R&D

• Spray-on electronics– ‘Electronics in a can’

• Complex printed electronics– Batteries, sensors etc

– PV solar panels

• Shape memory polymers– Active disassembly

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Adding Functionality – R&D

• Hybrid Nano ALM machine

– Inkjet printed electronics

– Thick, viscous materials

• Ceramics, polymers, metals

• Manufacture of components andelectronics in one process

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Adding Functionality - Project

Challenge:

‘Our customer wants our product to light up’

– LEDs only work with ‘natural’ polymer

– Customer wants range of colours

– Surface needs to light up

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• Solution

– Knowledge exchange

– Use of IIPSI expertise

– Spray-on electronic lighting

– Suitable for low-mid volume production

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• Outcomes

– Knowledge of new manufacturing process embeddedwithin JSC’s technical staff

– Applicable to other products moving forward

– Potential new markets

– Prototype due for customer review Q4 2012

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Polymer Recycling - Concept

• Review processes

• Segregation

Level 2

• Test material properties

• Identify potential applications

Level 3

• Reintegrate into raw material stream

Level 4

• Reduce material waste• Reduce landfill costs• Improve carbon footprint• Add value to recycled

material

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Polymer Recycling - Research

• Recycling of ‘smart’ materials

– Composites

– Solar panels

– Plastic electronics

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Polymer Recycling - Projects

Challenge:

‘What can we do with 3t/day ofwaste plastic?’

– Food contamination

– Mixed colours

– Low value

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• Solution:

– Manufacture of test samples

– Analysis of properties

– Knowledge exchange

– Applications identified

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• Outcome:

– Added value

– Landfill costs reduced

– Environmental footprint improved

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Carolyn worked with client to understand userrequirements.

This gave us some concepts to work with…

…time to make stuff

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How IIPSI Can Help…

• Knowledge Exchange– Expertise focussed on your business

• Access to Equipment and Facilities– ‘Try before you buy’

– Understand benefits and pitfalls

• Individual Projects– R&D Level collaborations

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This afternoon’s session…

• IIPSI Technology Hall taster session– Rapid tooling

– 3D printing applications

– (Not just manufacturing!)

• Preview of IIPSI equipment– Available for use by West Midlands SMEs

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DR. BEN [email protected]@WARWICK.AC.UK

We’d love to hear your project ideas…

“We can work with you to develop new products usinginnovative polymer technologies”

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DigitalInnovation

Dr. Xiao Ma

@coolseraph

[email protected]

© 2013

Digital Innovation

Cloudfor

Business

Cloudfor

Business

Mobilefor

Business

Mobilefor

Business

SmarterSocialMedia

SmarterSocialMedia

Datato

Intelligence

Datato

Intelligence

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Cloudfor Business

Cloudfor Business

Mobilefor Business

Mobilefor Business Smarter Social

MediaSmarter Social

Media Datato Intelligence

Datato Intelligence

Digital Innovation

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Business

Digital

Media Industry

Technology

SME

SocialNetwork Cloud

Mobile

Data

Strategy

The Digital Team

Concept

R&D

Projects

Impact

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Mobile App Lab -Business Apps

Specification

App Projects

Technology Research

Concept

Mobilefor

Business

Mobilefor

Business

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Cloudfor

Business

Cloudfor

Business

Concept

Services available to enablebusiness online

Selection of service packages

Configuration of services to suitparticular business needs

Customisation / FurtherDevelopment

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Social Media Platforms for Businesses

Interact with the RIGHT Social Media

Leader in Discussion

‘Rapid Response Force’ in Market

Social Network Analysis

SmarterSocialMedia

SmarterSocialMedia

Concept

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Tracking3 x 36550+

Individual

AnalyticsScheduleRandom

Projects – Automotive Insulation

SmarterSocialMedia

SmarterSocialMedia

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1st month,£25,000

sales

Fromcompetitors’

customers

180%

Community

Projects

Locationservice

Image

Video Discussion

News

SmarterSocialMedia

SmarterSocialMedia

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Birmingham Leicester

Manchester Nottingham

SmarterSocialMedia

SmarterSocialMedia

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Concept

Data Collection / Integration tools

Internet of Things / Connectivity

Data compatibility to your businessapplications

Data Visualisation

Meta Data

Decision Support

Datato

Intelligence

Datato

Intelligence

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IIPSI DI Facilities

CloudApp Lab

CloudApp Lab

Mobile AppLab

Mobile AppLab

DesignStudioDesignStudio

DecisionSupportRoom

DecisionSupportRoom

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1215 Lunch and Networking

InnovativePolymer

Technologies

Commercial

Success

through IP

Design withIntent

Cloud forBusiness &

Smarter SocialMedia

Ground FloorTechnology Hall

First Floor

Exec Meeting room

First Floor

Meeting Rooms 1+2

First Floor

Seminar Room

1315 Dr Ben WoodAdrian Chettle

Withers & RogersCarolyn Parkinson Dr Xiao Ma

1415 Dr Ben WoodAdrian Chettle

Withers & RogersCarolyn Parkinson Dr Xiao Ma

First Floor (HERE)

1515 Innovation Programme next steps Chris Brown

1530 Close & optional 5 minute intensive clinics (one to ones) All

Afternoon sessions

Look at your badges for the order of your sessions

© 2013

Idea to Innovation

• Best Idea - current thinking doesn’t have tobe perfect

• Innovation is the result• The process is creativity• To make this happen takes courage• Pressures within business inhibit – IIPSI is an

opportunity to escape confines of restrictions andbarriers and look at new opportunities

© 2013

Where’s your focus?

• Get into small groups (3-4) and talk about;“What’s the one thing you’re taking fromtoday and where is your future focus?”

– People (Experience Led)

– Product (Polymer)

– Digital

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Next Steps

1. Choose your Day 2 sessions to help growyour business or develop your product

2. Talk to us about a specific projects that youwould like to start

© 2013

PeopleCarolyn Parkinson

ProductDr Ben Wood

DigitalDr Xiao Ma


toolkitDigital Prototyping Cloud Computing

Product Perception Visualising your Product Smarter Social Media

Designing for User

Experience

Adding functionality to yourproduct

Data to intelligence

Design for EmotionLow Volume Manufacture

Mobile for Business

Day Two Structure

• Practical• In-depth• Hands on• Advanced technical demonstrators• Access to academics and researchers

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Innovation Programme Next Steps…..

• Experience Led Innovation– 13th February – People Centred Innovation– 5th March – People Centred Innovation

• Polymer Innovation– 14th February – Innovative Manufacturing Technologies– 12th March – Innovative Manufacturing Technologies

• Digital Innovation– 21st February – Social Media for Business– 27th February – Cloud For Business

Get the dates in your diary and sign up athttp://wmgsme.eventbrite.com/

© 2013

Project Enquiry + Information

First Floor (HERE)

1530-1600Close optional 5 minute intensive

clinics (one to ones)

Innovation programme introduction, morning sessions and summary 240113

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Transcript of Innovation programme introduction, morning sessions and summary 240113