© 2010 Nokia 11

Market Insights and Research Methods matching Consumer Preferences

Petra Söderling16th & 17th September 2010, Amsterdam

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Agenda:

- Design by community- Symbian ideas- Traffic Works- Nairobi music project- Nokia Pilots

- Awarenet

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Design byCommunity

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Design by Community

•Nokia Conversations, the official Nokia blog

•Design by Community run from March to August 2010

• Capture collective thoughts of readers

• Define the ultimate concept mobile device

• Product specs defined by voting

• Nokia’s design team create concept sketches, vote for winner

• The winner will be turned into a design concept render

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Design by Community

•”What makes a great concept device? Nokia Conversations team vox pops”

http://www.youtube.com/watch?v=Q9O9x6Z-sww&feature=player_embedded

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Design by Community

•”What makes a great concept device? Iain Pottle, Senior Design Manager, Nokia

http://www.youtube.com/watch?v=bOwXe2LatOU&feature=player_embedded#!

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Design by Community

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Design by CommunityThe schedule:

March 15 Display and UIMarch 22 – Size and shapeMarch 29 – MaterialsApril 5 – Operating systemApril 12 – ConnectivityApril 19 – CameraApril 26 – EnhancementsJuly - Design concept sketchesJuly – Design render

The Datasheet

Check back every week to watch the device take shape, with the latest specs added as you vote for them.

Display and user interface

Display: 4-inch capacitive 16:9

Power button, camera, zoom and volume button controls

Size and shape

Shape: Monoblock

Dimensions: 60 x 110 x 6-10mm

Extras: Auto lens cover

Materials

Material: Aluminium

Finish: Soft touch

Colour: Single colour

Durability: Super strength

Operating system

Open source operating system with unlimited multitasking.

The DbC OS 1 sports temperature and location sensors so your device constantly monitors your whereabouts and the local conditions.

Device-based storage is supported.

The majority of OS functionality responds to touch

control.

Connectivity

Support for 802.11 n/b/g wireless standards.

USB 3 connectivity.

HDMI connectivity.

Cable charger.

Dolby Surround Sound.

Camera

8-megapixel

4X optical zoom

Dual LED and Xenon flash

HD video capture

Instant image capture

Enhancements

Kinetic power booster

Multiple OS support

Surround Sound Speakers

Upgradable Flash memory

Upgradable image sensor

Design by Community

10 © 2010 Nokia

Symbian Ideas

Copyright © 2010 Symbian Foundation. 11

Ideas.Symbian.org

Open website for collecting and voting for new ideas in Symbian devices, applications, or the open source community itself

Copyright © 2010 Symbian Foundation. 12

Ideas.Symbian.org

Copyright © 2010 Symbian Foundation. 13

Ideas.Symbian.org

Copyright © 2010 Symbian Foundation. 14

Ideas.Symbian.org

Ideas.Symbian.org

Copyright © 2010 Symbian Foundation. 16

Ideas.Symbian.org

Copyright © 2010 Symbian Foundation. 17

Ideas.Symbian.org

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Ideas.Symbian.org

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Ideas.Symbian.org

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Ideas.Symbian.org

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Ideas.Symbian.org

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Ideas.Symbian.org

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Ideas.Symbian.org

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Ideas.Symbian.org

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Ideas.Symbian.org

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NokiaTraffic Works

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Nokia Research Center Traffic Works – Community Enhanced Traffic

http://www.youtube.com/watch?v=kmGcV8-8KDI&feature=player_embedded#!

28 © 2010 Nokia

Nairobi music

project

29 © 2010 Nokia

Nokia Research Center - Nairobi music project

http://www.youtube.com/watch?v=2HaDM2-_r3I&feature=player_embedded

30 © 2010 Nokia

Pilots

31 © 2010 Nokia

Nokia Pilots program

• Open to anyone

• Participate in product and service testing

• Suggest ideas

• Give feedback

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Use scenario – at a concert, creating a community and finding content

Pilot case -

Awarenet

Create a question to your ad-hoc community

Your device connects automatically to other devices

Message spreads automatically to nearby devices

They in turn spread it further

It spreads automatically to a network of devices

Soon you find out that someone has the song you want

You accept and receive it

Summary

• Engaging customers, consumers, students, and partners in product development has become everyday activity

• Engagement happens on all levels from operating system to applications and services

• Engagement happens from first idea collection to final true testing