Innovation excellence söderling_sept2010
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Transcript of Innovation excellence söderling_sept2010
© 2010 Nokia 11
Market Insights and Research Methods matching Consumer Preferences
Petra Söderling16th & 17th September 2010, Amsterdam
2
Agenda:
- Design by community- Symbian ideas- Traffic Works- Nairobi music project- Nokia Pilots
- Awarenet
3 © 2010 Nokia
Design byCommunity
4 © 2010 Nokia
Design by Community
•Nokia Conversations, the official Nokia blog
•Design by Community run from March to August 2010
• Capture collective thoughts of readers
• Define the ultimate concept mobile device
• Product specs defined by voting
• Nokia’s design team create concept sketches, vote for winner
• The winner will be turned into a design concept render
5 © 2010 Nokia
Design by Community
•”What makes a great concept device? Nokia Conversations team vox pops”
http://www.youtube.com/watch?v=Q9O9x6Z-sww&feature=player_embedded
6 © 2010 Nokia
Design by Community
•”What makes a great concept device? Iain Pottle, Senior Design Manager, Nokia
http://www.youtube.com/watch?v=bOwXe2LatOU&feature=player_embedded#!
7 © 2010 Nokia
Design by Community
8 © 2010 Nokia
Design by CommunityThe schedule:
March 15 Display and UIMarch 22 – Size and shapeMarch 29 – MaterialsApril 5 – Operating systemApril 12 – ConnectivityApril 19 – CameraApril 26 – EnhancementsJuly - Design concept sketchesJuly – Design render
The Datasheet
Check back every week to watch the device take shape, with the latest specs added as you vote for them.
Display and user interface
Display: 4-inch capacitive 16:9
Power button, camera, zoom and volume button controls
Size and shape
Shape: Monoblock
Dimensions: 60 x 110 x 6-10mm
Extras: Auto lens cover
Materials
Material: Aluminium
Finish: Soft touch
Colour: Single colour
Durability: Super strength
Operating system
Open source operating system with unlimited multitasking.
The DbC OS 1 sports temperature and location sensors so your device constantly monitors your whereabouts and the local conditions.
Device-based storage is supported.
The majority of OS functionality responds to touch
control.
Connectivity
Support for 802.11 n/b/g wireless standards.
USB 3 connectivity.
HDMI connectivity.
Cable charger.
Dolby Surround Sound.
Camera
8-megapixel
4X optical zoom
Dual LED and Xenon flash
HD video capture
Instant image capture
Enhancements
Kinetic power booster
Multiple OS support
Surround Sound Speakers
Upgradable Flash memory
Upgradable image sensor
Design by Community
10 © 2010 Nokia
Symbian Ideas
Copyright © 2010 Symbian Foundation. 11
Ideas.Symbian.org
Open website for collecting and voting for new ideas in Symbian devices, applications, or the open source community itself
Copyright © 2010 Symbian Foundation. 12
Ideas.Symbian.org
Copyright © 2010 Symbian Foundation. 13
Ideas.Symbian.org
Copyright © 2010 Symbian Foundation. 14
Ideas.Symbian.org
Ideas.Symbian.org
Copyright © 2010 Symbian Foundation. 16
Ideas.Symbian.org
Copyright © 2010 Symbian Foundation. 17
Ideas.Symbian.org
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Ideas.Symbian.org
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Ideas.Symbian.org
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Ideas.Symbian.org
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Ideas.Symbian.org
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Ideas.Symbian.org
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Ideas.Symbian.org
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Ideas.Symbian.org
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Ideas.Symbian.org
26 © 2010 Nokia
NokiaTraffic Works
27 © 2010 Nokia
Nokia Research Center Traffic Works – Community Enhanced Traffic
http://www.youtube.com/watch?v=kmGcV8-8KDI&feature=player_embedded#!
28 © 2010 Nokia
Nairobi music
project
29 © 2010 Nokia
Nokia Research Center - Nairobi music project
http://www.youtube.com/watch?v=2HaDM2-_r3I&feature=player_embedded
31 © 2010 Nokia
Nokia Pilots program
• Open to anyone
• Participate in product and service testing
• Suggest ideas
• Give feedback
32 © 2010 Nokia
33 © 2010 Nokia
34 © 2010 Nokia
35 © 2010 Nokia
36 © 2010 Nokia
37 © 2010 Nokia
38 © 2010 Nokia
39 © 2010 Nokia
Use scenario – at a concert, creating a community and finding content
Pilot case -
Awarenet
Create a question to your ad-hoc community
Your device connects automatically to other devices
Message spreads automatically to nearby devices
They in turn spread it further
It spreads automatically to a network of devices
Soon you find out that someone has the song you want
You accept and receive it
Summary
• Engaging customers, consumers, students, and partners in product development has become everyday activity
• Engagement happens on all levels from operating system to applications and services
• Engagement happens from first idea collection to final true testing