The future of news in the digital age

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JOHN WILLIAMS Vice President, ASEAN & India

BBC Advertising

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The innovation imperative

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Source: Cisco IBSG, Hewlett-Packard. *Separate HP forecast based on different methodology

CONNECTED DEVICES WORLD POPULATION

2003

6.3bn 500m

2010 2015 2020 2025

12.5bn 6.8bn

25bn 7.2bn

50bn 7.6bn

1 trillion* 8bn

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The innovation imperative

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1933 Radio is in 55% of

US households

2003

MySpace most popular

social network Virtual

reality

Auto

translation

Driverless

cars

Wearables

for the

BBC

Robot

journalists

2027

Humans

on Mars

1991

First web

page

1994

Yahoo

1941

First TV

ad

1997

BBC

launches

bbc.co.uk

2004

Facebook

2005

YouTube

2006

Twitter

2007

iPhone

2009

WhatsApp

2011

Snapchat

2012

Facebook

IPO raised

$16bn

2015

Oculus

public

launch

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The medium

shapes the message

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The misinformation age

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The problem of how to

distinguish good information

from bad, that problem has

been with us since we started

communicating… So even

though we have a new

technology where information

comes to us instantly over the

wires… the art and science of

journalism is really important.

Sir Tim Berners-Lee WORLD WIDE WEB CONSORTIUM

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BBC News online recently reached almost

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80 million unique browsers

31-Dec-12 31-Mar-13 30-Jun-13 30-Sep-13 31-Dec-13 31-Mar-14 30-Jun-14 30-Sep-14 31-Dec-14

Weekly Unique Browsers to

BBC News Online (millions)

Snow

affects

UK

Boston

bombings

Birth of

Prince

George

Nelson

Mandela

dies

MH370

disappears

Charlie

Hebdo

attacks

MH17

shot down

Scottish

referendum

Source: Comscore Dax. Global data for the BBC News sites and apps in English and other languages.

40

50

60

80

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The leaders in global breaking news

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Breaking news with Twitter

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If it happened,

@BBCBreaking

broke it.

Source: #yearontwitter

publisher on

Twitter

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Personally relevant

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0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

Mar

-13

May

-13

Jul-13

Sep-1

3

Nov-

13

Jan-1

4

Mar

-14

May

-14

Jul-14

Sep-1

4

Nov-

14

Jan-1

5

Growth in BBC Hindi

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*Spike NewsWhip, Mar 15,

**Facebook - @BBCWorldNews Twitter - @BBCbreaking, @BBCworld, Mar 2015

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Chat Apps

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Thank you

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JOHN WILLIAMS Vice President, ASEAN & India

BBC Advertising

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