Industry presentation: The Future of News in the Digital Age
20
The future of news in the digital age 1 JOHNWILLIAMS Vice President, ASEAN & India BBC Advertising @imediasummit #imbsummit
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Transcript of Industry presentation: The Future of News in the Digital Age
The future of news in the digital age
1
JOHN WILLIAMS Vice President, ASEAN & India
BBC Advertising
@imediasummit
#imbsummit
@imediasummit
#imbsummit
The innovation imperative
4
Source: Cisco IBSG, Hewlett-Packard. *Separate HP forecast based on different methodology
CONNECTED DEVICES WORLD POPULATION
2003
6.3bn 500m
2010 2015 2020 2025
12.5bn 6.8bn
25bn 7.2bn
50bn 7.6bn
1 trillion* 8bn
@imediasummit
#imbsummit
The innovation imperative
5
1933 Radio is in 55% of
US households
2003
MySpace most popular
social network Virtual
reality
Auto
translation
Driverless
cars
Wearables
for the
BBC
Robot
journalists
2027
Humans
on Mars
1991
First web
page
1994
Yahoo
1941
First TV
ad
1997
BBC
launches
bbc.co.uk
2004
2005
YouTube
2006
2007
iPhone
2009
2011
Snapchat
2012
IPO raised
$16bn
2015
Oculus
public
launch
@imediasummit
#imbsummit
The medium
shapes the message
6
@imediasummit
#imbsummit
The misinformation age
7
The problem of how to
distinguish good information
from bad, that problem has
been with us since we started
communicating… So even
though we have a new
technology where information
comes to us instantly over the
wires… the art and science of
journalism is really important.
Sir Tim Berners-Lee WORLD WIDE WEB CONSORTIUM
@imediasummit
#imbsummit
8
@imediasummit
#imbsummit
BBC News online recently reached almost
9
80 million unique browsers
31-Dec-12 31-Mar-13 30-Jun-13 30-Sep-13 31-Dec-13 31-Mar-14 30-Jun-14 30-Sep-14 31-Dec-14
Weekly Unique Browsers to
BBC News Online (millions)
Snow
affects
UK
Boston
bombings
Birth of
Prince
George
Nelson
Mandela
dies
MH370
disappears
Charlie
Hebdo
attacks
MH17
shot down
Scottish
referendum
Source: Comscore Dax. Global data for the BBC News sites and apps in English and other languages.
40
50
60
80
@imediasummit
#imbsummit
The leaders in global breaking news
10
@imediasummit
#imbsummit
Breaking news with Twitter
11
If it happened,
@BBCBreaking
broke it.
Source: #yearontwitter
publisher on
@imediasummit
#imbsummit
Personally relevant
12
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Mar
-13
May
-13
Jul-13
Sep-1
3
Nov-
13
Jan-1
4
Mar
-14
May
-14
Jul-14
Sep-1
4
Nov-
14
Jan-1
5
Growth in BBC Hindi
@imediasummit
#imbsummit
13
@imediasummit
#imbsummit
14
*Spike NewsWhip, Mar 15,
**Facebook - @BBCWorldNews Twitter - @BBCbreaking, @BBCworld, Mar 2015
@imediasummit
#imbsummit
Chat Apps
15
@imediasummit
#imbsummit
16
@imediasummit
#imbsummit
17
@imediasummit
#imbsummit
18
@imediasummit
#imbsummit
19
@imediasummit
#imbsummit
Thank you
20
JOHN WILLIAMS Vice President, ASEAN & India
BBC Advertising
@imediasummit
#imbsummit
