How to write effective Facebook ads?

Post on 14-Sep-2014

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Facebook ads can reach anyone and everyone on Facebook, now more than 1 billion people worldwide. Facebook is the most affordable way to reach a huge number of potential customers and make them aware of your company (products/ services). It’s like TV in potential reach but can scale down for companies with smaller budgets that could never advertise on TV.

Transcript of How to write effective Facebook ads?

Top 5 Tips for Writing Effective Facebook Ads

Webinar NYDMX October 4th 2013

Paulina Podbiellop.podbiello@omisem.com

www.facebook.com/omisem

Why Facebook?

• Facebook ads give a powerful and affordable opportunity that can boost any business and create profit.

• You can start your campaign with as little as $5.

Why do you want to run an ad on Facebook?

• Likes

• Sign ups

• Buy

• New Users

Tip 1 Choose the type of Facebook Ad

• Promote your Page

• Posts on your Page

• Website

• Actions users took

Actions User Took

Tip 2 Precise Interest Targeting

• Broad Category TargetingBroad categories include topics like Gardening, Horror Movies, and Consumer Electronics. • Precise Interest TargetingPrecise Interest Targeting allows you to target users based on information in their profile including listed likes and interests, the pages they like etc.

Precise Interest

Tip 3 Great Image

• Images of people work best.

• Preferably their faces.

• Do not use a blurry or dark picture.

Examples

Tip 4- Great Ad Copy

25 character headline and 90 character body text use the famous copywriting formula AIDA.(A)ttention: Draw users into the ad with an attention grabbing headline.(I)nterest: Get the user interested in your product by briefly describing the most important benefit of using it.(D)esire: Create immediate desire for your product with a discount, free trial, or limited time offer.(A)ction: End the ad with a call to action.

Tell people exactly what you want them to do!

Use : Click here, Act now, Buy now, Sign up, Try this!

Also tell them what’s going to happen when they do take action:• Click here for full details• Act now to get yours today• Take 10% off your purchase • Sign up for the latest news

Examples

What Not To Do

Tip 5 – Testing

• Testing is the best directive you can get to achieve success. Do not just place a single ad and have it run for the rest of its lifetime.

• Instead, dispatch different ad units which differ in the ad copy, ad image, etc.

Examples

Summary

• Getting a click is only the beginning.

• You still need the visitor to convert.

• Send your prospect to a targeted, high converting landing page.