How to use Facebook Insights and Twitter Analytics

for Improved Content Marketing

Analytics is not frightening, rather it’s our friend to

understand the market in a more effective way.

They are not just numbers. They are

insights about your businessin a more logical way.

Facebook Insights

Data for: Understand your

Facebook audience

Go to: People tab of Facebook Insights

More than 50% fans are not reached!

Data for: Understand what type of content

resonates with them well

Now let’s move on to: Reach tab

Click on any point of the graph, it will redirect you to the post details for the

given date. This is the way you can see which posts worked better for your

audience.

Time to know what pisses your audience

off...

Follow the next graph on Facebook Insights

Click on the pointers and you will understand what not to

post.

Or go to Likes tab

Clicking on any point of the 'Unlike' zone will take you to an insightful window...

36 unliked in one day!!

Trace out the posts. Now this is NOT TO DO for you.

Data for: What’s the best time

to post

Go to Posts tab

You can get data for every day and every hour.

A bonus tip: Also try posting at unusual but peak

time slots.

Twitter Analytics

Data for: Understand your Twitter followers

Your audience wants to hear from you more

A comparison of two months’ tweet history and

their effect for a brand.

Go to Followers tab

And find the interests

of your followers

Data for: Understand what type of content

resonates with them well

Visit the Tweets tab of your Twitter Analytics dashboard

From the list, you can trace the posts that are going

exceptionally well with your network.

Click on Tweet details

Look for the detailed report on impression with time,

clicks, RTs.

Now look at the right hand side bar of the Tweets tab

Look for the days, when you got highest and lowest response.

Find the best and worst tweet.

Data for: What’s the best time

to post

Go to Followers tab

Find your followers' geo-location and send your

tweets accordingly

Thank You!

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