Parallel Session 1.9 Using Health Analytics for Improved Outcomes
How to Use Social Media In-built Analytics for Improved Content Marketing
-
Upload
techshu -
Category
Social Media
-
view
904 -
download
2
Transcript of How to Use Social Media In-built Analytics for Improved Content Marketing
![Page 1: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/1.jpg)
![Page 2: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/2.jpg)
How to use Facebook Insights and Twitter Analytics
for Improved Content Marketing
![Page 3: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/3.jpg)
Analytics is not frightening, rather it’s our friend to
understand the market in a more effective way.
They are not just numbers. They are
insights about your businessin a more logical way.
![Page 4: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/4.jpg)
Facebook Insights
![Page 5: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/5.jpg)
Data for: Understand your
Facebook audience
![Page 6: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/6.jpg)
Go to: People tab of Facebook Insights
![Page 7: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/7.jpg)
More than 50% fans are not reached!
![Page 8: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/8.jpg)
Data for: Understand what type of content
resonates with them well
![Page 9: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/9.jpg)
Now let’s move on to: Reach tab
Click on any point of the graph, it will redirect you to the post details for the
given date. This is the way you can see which posts worked better for your
audience.
![Page 10: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/10.jpg)
Time to know what pisses your audience
off...
![Page 11: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/11.jpg)
Follow the next graph on Facebook Insights
Click on the pointers and you will understand what not to
post.
![Page 12: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/12.jpg)
Or go to Likes tab
![Page 13: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/13.jpg)
Clicking on any point of the 'Unlike' zone will take you to an insightful window...
![Page 14: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/14.jpg)
36 unliked in one day!!
Trace out the posts. Now this is NOT TO DO for you.
![Page 15: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/15.jpg)
Data for: What’s the best time
to post
![Page 16: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/16.jpg)
Go to Posts tab
You can get data for every day and every hour.
![Page 17: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/17.jpg)
A bonus tip: Also try posting at unusual but peak
time slots.
![Page 18: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/18.jpg)
Twitter Analytics
![Page 19: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/19.jpg)
Data for: Understand your Twitter followers
![Page 20: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/20.jpg)
Your audience wants to hear from you more
A comparison of two months’ tweet history and
their effect for a brand.
![Page 21: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/21.jpg)
Go to Followers tab
And find the interests
of your followers
![Page 22: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/22.jpg)
Data for: Understand what type of content
resonates with them well
![Page 23: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/23.jpg)
Visit the Tweets tab of your Twitter Analytics dashboard
From the list, you can trace the posts that are going
exceptionally well with your network.
![Page 24: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/24.jpg)
Click on Tweet details
Look for the detailed report on impression with time,
clicks, RTs.
![Page 25: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/25.jpg)
Now look at the right hand side bar of the Tweets tab
Look for the days, when you got highest and lowest response.
Find the best and worst tweet.
![Page 26: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/26.jpg)
Data for: What’s the best time
to post
![Page 27: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/27.jpg)
Go to Followers tab
Find your followers' geo-location and send your
tweets accordingly
![Page 28: How to Use Social Media In-built Analytics for Improved Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062711/55c3bd3dbb61eb67188b47a5/html5/thumbnails/28.jpg)
Thank You!
For more useful content, visit http://www.techshu.com