How to Sell on Facebook

Post on 14-Jun-2015

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As a Personal Brand/Business, you want to do one thing: Sell yourself/services/products online. So if you’re still wondering which Social media Platform is best for your marketing efforts, just understand the basic psychology and the right tools will come naturally to you.

Transcript of How to Sell on Facebook

HOW TO SELLON

FACEBOOK

with JOHN OBIDI

FACTS

There are over 11 million (ACTIVE) Nigerians on

Facebook

About 5 million Nigerians log on to Facebook

EVERY SINGLE DAY.

42% of Marketers say that Facebook is

CRITICAL to their sales

ObidiSocial.com

Certainly, this presents a HUGE opportunity to get your business in front of this number; and turn them into PAYINGcustomers.

ObidiSocial.com

ATTRACT

ObidiSocial.com

CONVERTENGAGE

ATTRACT

ObidiSocial.com

CONVERTENGAGE(AWARENESS) (TRUST) (CUSTOMER)=

Facebook Like Box

Embed a Facebook ‘Like Box’ On your Website/Blog

https://developers.facebook.com

ATTRACT

1

Facebook Ads/Promoted Posts

Facebook lets you ‘promote’ your posts to a wide audience.

ATTRACT

2

Humanize

Use a Human Face, preferably smiling :D

ENGAGE

1

Human Face

Be Genuinely Helpful

ENGAGE

2

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Share Relevant (industry-related) Content

ENGAGE

3

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Send Them To an Email List

CONVERT

1

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Why Email?

Allows you to sell DIRECTLY to people interested

in your Brand.

Enables you to engage prospects on a deeper

level

Email has higher Read-Response rates than

Social Networks

ObidiSocial.com

ATTRACT

ObidiSocial.com

CONVERTENGAGE(AWARENESS) (TRUST) (CUSTOMER)=

Prospects buy from people that

they KNOW, LIKE and TRUST

ObidiSocial.com

Thank You!

@JohnObidi

Facebook.com/ObidiSocial

JohnObidi +JohnObidi

http://ObidiSocial.com