How sell eBooks

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description

Don't be stupid write ebook quickly like a pursuit

Transcript of How sell eBooks

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HOW SELL EBOOKS

DON'T BE STUPID WRITE EBOOK QUICKLY

LIKE A PURSUIT

Miquel J. Pavón BesalúInvestor

How Sell eBooks

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© Miquel J. Pavón Besalú, personal webpage: www.posets.com 1ª edition, december 2012.Safe Creative: 1212194223823.

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Dedicate this ebookMy son Néstor.

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TABLE OF CONTENTS

PRESENTATION..............................................................10

TRADITIONAL BOOK VERSUS EBOOK ............................11

WHAT DO I WRITE A BOOK OR ONE EBOOK? ................13

MAKING TYPING............................................................18

BE INSPIRATED...............................................................20

SELF-PUBLISHING...........................................................23

MAIN PLATFORMS WHERE YOU CAN SELF-PUBLISH......24

MAIN PROBLEMS OF DESKTOP PUBLISHING..................28

HOW TO PROMOTE?.....................................................31

ULTIMATE SOLUTION.....................................................36

HOW TO SET SELLING PRICE..........................................41

MORE INFORMATION....................................................43

OTHER BOOKS AUTHOR.................................................44

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“I have 900 books in my library, 700 of them have written myself ”.Henry David THOREAU

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PRESENTATION

I have a teenage son who belongs to the current digital generation. He does not like to read books in the traditional format. Every time I propose to summarize a book not stop to protest. But in parallel, it's a great reader. Some days he spend hours and hours reading on Facebook or chats. This proves that the problem is not read. Surely problem is the format in which the statement.

If I say I want to talk about books almost nobody is going to want provide a lot interest. This is a topic not attracts much. But if I say I'll talk about how to make money easily surely all I take more attention. But, if I explain that the gain can be obtained quietly, in pajamas, only few hours, from home and in your free time think everything is going to be very different. The issue may end, even, as trend topic.

What brings the two main features mentioned is digital book also known as ebook.

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TRADITIONAL BOOK VERSUS EBOOK

Not long ago I had to make a home transfer of many that I had do along my life. Anyone who has done any know well what I mean. Worst of any transfer usually is move books. In my case I needed almost 50 boxes telling that many ended up in garbage. I tried before make a donation to the local library, but I found a serious administrative problem. To donate books needed to prepare a written description of everything I wanted to give. With the hassle of moving is the last thing you feel like doing: bureaucracies. Therefore, first problem facing a book is weight and space it occupies. As regards space must also comment some important respect. Book passed years when stored in a library eventually holds dust and small creatures that nest surrounded by an abundance of food. Problem cleaning a library, book by book, can not be explained if one has not experienced it closely.

Digital book on these two aspects already wins by a landslide to traditional book. No weights or occupies physical space. Indeed, in a digital reader or computer we can have thousands of books neatly arranged without any problem as regards this aspect.

The main drawback attributed to digital book is reading difficulty and can ruin your eyes due to display backlight. In this aspect must said that technology in the last 25 years has improved as the night to day and still best improve. I remember like it was yesterday, when I worked with some

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screens that were called monochrome, ie a cute name not to say they really were black and white. Later went to color screens from 16 to 256 different tonalities. Over time, they realized that people was crushed with that view because really were damaging ray tubes. So came the day we did buy everyone a stupid screen saver. Was hang like a ham just ahead. That was a bad invention because there was not a pepper and if you saw something was with irritating reflections. Today digital readers have a display that attempts to gain its nearest competitor: the paper book. I think that proves it and goes very satisfied with results that already achieved today.

Real question differentiating, in this crisis times, is price. A book in standard format usually has a price of around 20$ while we can buy exactly the same book in digital format for about 3$ or less. Difference has not color. Vertiginous sales increase of digital books are largely explained by its price.

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WHAT DO I WRITE A BOOK OR ONE EBOOK?

Viewed coldly actually gives equal time writing a book or an ebook. Both for one thing to other, use a text editor and type up that we think we're done. But in this respect it or not there are important differences to consider.

• As for censorship: Surely not about censorship in a literal sense of the word. But cleary that to publish a book it is normal that we need for approval from a publisher or a literary agent. Rejection is very high. Is a world open only to a few privileged. The digital book not need any approval from anyone. Simply goes to the net and start selling. In my opinion I think this is one of the main characteristics to be taken into consideration. • As extension: Generally, a traditional book should have a minimum of pages. If we go to an editorial with a text of thirty pages most likely they think that we are fooling and send us to gargle. Instead, an ebook can have two pages if we wish. For example, we can write a recipe and post it on Internet so it can be downloaded by one dolar cent. No problem.

• In terms of resources: Digital book can write text in the same way that traditional books. While difference is that allow adding a number of new resources that books can not never do it. The subject of the images is a good example. Put images in a book expensive its price gradually to a point just doing it economically unviable. Digital book lets you use images

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without limitations of any kind. Price is not affected or if you put a thousand images. But where traditional book is long since lost when using other resources that are impossible to use due to its very nature are: links, audio, video or presentations.

Links: An e-book you can fill readers sent links to a complementary website.

Audio: Is a phenomenon has not been very successful although there is the possibility of what would be an audio book. Think that is a very interesting resource for all a great disabled community. What it does very successful is all about music world.

Videos: It can make a video book or videos onto a digital book in the place text you want.

Presentation: You can make a digital presentation or insert text anywhere in a slide show.

• As for publication: A traditional book may take at least a few weeks without counting time spent in arranging for be published. Publishing an ebook is immediate.

• As for print run: For an unknown writer is lucky if a publisher will assume publication of his first book can count you do as many thousand copies. Of these it is estimated that, on average if things go well, it will sell half. Many authors have confessed that have the book published in one good editorial they have run only selling 300 copies and then if you've seen I do not remember. I'm afraid this is actually quite verified. When digital book does not need to make a print run. It just goes to the net and download as many books as they are

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requested. It's a formula that works on demand so there is no financial risk need to take an editor.

If the book is successful there is no problem. End. But if the book is successful we will have to convince the editor to do a second edition which usually, sometimes, problematic.

Digital book has the advantage that once you put on the Internet has a life time indefinite. Not half a year could be a normal book but may be for sale a large number of years, as many as we want.

• As economic performance.

For a normal book writer tends to agree with the publisher gains 10% of the books sold. If we do a quick calculation with data discussed above, we have a thousand copies that the publisher does, if things go well, sell half, ie 500. If average price is $ 20 per book that the book we generated total sales close to $ 10,000. If author is responsible for 10% is expected to win a thousand dollars for writing a book. Not bad but I think some of you are going to do something low reward.

For digital book currently on the net is highly competitive to attract writers by price. What you are paying an average of 70% selling price set by the author. This means that if you sell the ebook to $ 3 to receive a royalty of $ 2.10. We can say that, practically, it earns the same or more than if we sell a paper book. The important difference is that on paper the buyer

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must pay $ 20 for a book while in digital format only need to pay 3 for the same and will continue earning the same author.

• As geographical distribution: If we have a country editor to publish a book we will be distributing it around the country. Scope population is reduced to a specific geographical area bounded by the potential of the publisher. In the digital book is global scope. Limitation is not geography but becomes the language in which book is written. And hardly that, since the evolution of software translators will very accelerated rhythm. I'm very surprised. I see in my stats as I buy ebooks for me incomprehensible countries like Japan, Australia, Canada, Germany or France where only I write in Castilian and am not known. And it is to sell an e-book would fall within anecdote but reality is that sold more than one and more than two.

• Regarding intellectual property rights:

To edit a normal book should make a legal processing complex shooting, or rather bureaucratic. A book, now, so you can go on sale on the street you need to have: one ISBN (book identification), a bar code (to be sold in bookstores) and do what is known as the legal deposit is to send a lot of books to public administration for archive. It's a kind of tax that is charged on the book. They have an initial cost of about $ 200.

Editing digital book can manage, if we want, which is technically known as DRM (Digital Rights Manegement). It is free. What you do with it is to include to file that is downloaded to the sale, a

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computer code that will not allow the buyer to distribute without permission. They usually take care of this sale platform we use. Many of them allow the author to set at will since it is a voluntary and not mandatory. If you want include a DRM is normal to have to decide if we want the ebook sellers can lend to friends if you let it be printed on printer or is able to replicate a certain number of times. You can apply for a ISBN but it usually requires no sale website as necessary to permit publication. An interesting free IP registration is available on the Internet Safe Creative (www.safecreative.org).

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MAKING TYPING

For writing an e-book you must use a ordinary text editor. We must follow a number of minimum criteria for editing:

Is essential that the written content, images, cover or whatever is made by the author.

Should be respected in the text margins and indents appropriate. Is good to use correctly headings and subheadings and make appropriate use of bold, italic and underlined.

Must pass the checker language which text is written.

We recommend using page breaks for each new chapter.

Is important to use first page of text for title, a second page to indicate rights, third page for a dedication and quarter page for index before it the text itself.

We recommend use the text marks. Least we recommend marking the position of cover, index and the start of text. Allow the reader to move more quickly through text.

Try not to abuse the use of special fonts as some of them can not be admitted or be poorly converted. In processes of transformation that are made between different formats are typically caused many problems.

Keep in mind that tables or image formats can also cause problems.

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Databases and pages made in XML, generally, not be read. In contrast, DOC, PDF and HTML runs ok.

In general term, when we decided to sell what platform will work best is to download the template for the book to facilitate exit properly organized and collated without errors.

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BE INSPIRATED

Let the winds of inspiration flutter properly is something that is not easy to do. Everyone uses its own technique. I walk with a notebook and pencil helps me remember flashes or ideas. I scored on it what I think. Once I have enough notes and give them a correct way. And is that writing is very different from creating a script. Normally, best ideas come just wake me. Experts explain this by arguing that it is the best time day that better communicates our conscious with our subconscious. Anyway, in my case when my thoughts flow better. Everyone should know well and use the best times day for everything.

I think inspiration can be born spontaneously but usually feed it properly. This generally go well any of these things:

• Read much and about different topics arouses your curiosity and your reflexes. Not only find topics to write about. More you read more you learn to write. 'll Get to create your own style. Read the news. Read about locking issue with many or all of writers. Learn about different types of locks help much to resolve matter with you.

• Find things that inspire you. For some people is the music, see pictures, for others a walk in streets or anything. Curling reading blogs can a great way to know the pulse of current thinking of street.

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• Take three cups of red wine. History tells that the great sage Gauss wrote his best mathematical postulates when he was drunk. Apparently, it is another time when conscious and subconscious communicate very well.

• Check magazines and publications on the topic that interests you.

• Use Twitter. You can present ideas you have and consult your followers on the topic they would like to read. This is to involve them in creating an article. Talk with them. Involve them. It's really amazing what you can do through active communication of the people who follow you. I did, once, question on Twitter about what to do when it arrives to inspiration to write. Many of them told me to use music to relax, close your eyes and think of what to write.

• Create an account in Google Reader and put there the feed of your favorite blogs. It's a simple way to read and learn about new things.

• Think about knowledge you master. Write a guide explaining some of things you know. "How", "Create", "How to Use", "How to", "When", "Why", etc..

• Write lists of things. Many times these lists can become a written. Other times they are simply suggestions to yourself. Listography is a great site that can help.

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• Go to the movies. Take a walk. Drink one coffee. Look at people and imagine what the world would real writing. Talk. Be sociable.

• Buy a notebook and keep it with you. Write all times ideas that come to mind. Make drawings, doodles, write single words or creates titles for possible writings.

• Organize your work. If you have a schedule for writing and all materials on hand is probably everything flow faster.

• Finally, if all else fails see to the mountains or beach. If this does not make you write almost do not dedicate yourself to write and do anything else.

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SELF-PUBLISHING

Write an ebook yourself and make a web publishing known as self-publishing. Already there are many pages that allow you to upload a digital book to put it on sale. It is a very new industry. Can evolve much in the coming years. The self-publishing and now includes all the different possibilities. You could write a book to be sold in paper, ebook or even not to be sold and we only buy. You can sell digital photo albums, videos on DVD or CD music among others.

The problem is usually self-published material quality. What is printed by a publisher has the warranty behind professional correction. Material self-generated normally is not very accurate. It is experiencing a curious phenomenon is that frankly people do not usually give much importance to this sensitive issue. I think self-published less price than heavier than what pay for have professionalism purchased materials.

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NEXT CHAPTERS:

MAIN PLATFORMS WHERE YOU CAN SELF-PUBLISH

MAIN PROBLEMS OF DESKTOP PUBLISHING

HOW TO PROMOTE?

ULTIMATE SOLUTION

HOW TO SET SELLING PRICE

MORE INFORMATION

How Sell eBooks http://www.howsellebooks.com

Amazon author page: Miquel J. Pavón Besalúhttp://www.amazon.com/author/miqueljpavon

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OTHER BOOKS AUTHOR

• Topic: Mountain and hiking.• Information: http://www.posets.com/blog/?page_id=3216

• Topic: Economy and finance.• Information: http://www.kritika-al-sistema.com/?page_id=1880

• Topic: Internet and webpages or blogs.• Information: http://www.compraventa-dominios.com/?p=797

• Topic: Cartography and topography.• Information: http://www.hyparion.com/?page_id=868

• Topic: Self-help.• Information: http://www.posets.com/blog/?page_id=3216

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