HOW TO TWEAK OR TEST YOUR FACEBOOK ADS TO FIND OUT
WHICH IS MORE EFFECTIVE TO SELL USING
1
Do you want your business to generate
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a lot of leads that translate to
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profitable customers and buyers by having your
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Faceboomarketing optimized so that you can
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save a lot of time?
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So that you can reach your broad
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and niche markets precisely?
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So that you can advertise to your
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exact audiences, based on specific social and
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geographical information?
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Learn how to market your product in
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Facebooto increase getting
leads that translate
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to buyers, loyal customers and increase sales
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to grow your business
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What is Testing ?
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A/B Test is a form of statistical
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hypothesis testing for a randomized experiment with
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two or more variants.
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What is the goal of Testin?
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To identify changes to web pages that
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increase or maximize an outcome of interest
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to determine which of the variables is
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more effective.
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Let’s BEGIN!
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First, open a browser by clicking it.
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For this tutorial, let's choose Google
Chrome
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this iconDouble-click
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A new window will pop-up
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Click the URL
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Type “facebook ads” then hit Enter on your keyboard
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Click here
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You will be redirected to facebook’s site
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The account that is currently signed in,
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will be the one you’ll be making
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Ads for.
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Click CREATE ADVERT
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At $1 Daily Budget per Ad
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Ad #1
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53 People Reached
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1 Lik
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This is the Opt-In Form(Email Catcher) ✨
Want more freebies and discounts? Hope
you got your #Suy Loyalty Card already! Get
yours and the first stamp for a minimum
purchase of 800php
Yes! I want one!
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5 Visitors
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1 Conversion!
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Which is equivalent to 20.00% Conversion Rate
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Ad #2
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Changed the words & image
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Mark your calendars! FLASH SALE
happening tomorrow until October 3 in Suy
SM Marikina and Suy SM Sangandaan.
Yes! I want one!
This is the Opt-In Form(Email Catcher)
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27 People Reached
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0 Lik
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2 Visitors
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1 Conversion!
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Which is equivalent to 50.00% Conversion Rate
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Ad #3
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Same Ad but changed the words
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and image.
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Ad #3 results
At $1 Spend per day© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
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On Oct 1,2,761 People Reached
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0 Lik
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46 Post Clicks
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44 Link Clicks
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2 Other Clicks
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Happy mallwide SALE weekend at SM
Marikina! Visit Suy Bags at the ground floor
for the #SuyFlashSale. Bags up to 50% off!
Mall hours from 10am-11pm.
Yes! I want one!
This is the Opt-In Form(Email Catcher)
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34 Visitors
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7 Conversions!
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Which is equivalent to 20.59% Conversion Rate
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Within 3 days after Oct. 1
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On Oct 3,5,626 People Reached
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0 Lik
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131 Post Clicks
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129 Link Clicks
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2 Other Clicks
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75 Visitors
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11 Conversions!
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Which is equivalent to 14.67% Conversion Rate
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Oct 8 Results:410 Visitors
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119 Conversions!
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Which is equivalent to 14.67% Conversion Rate
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26,792 Page Post Reach
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636 Post Engagement
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5 Shop Now
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2 Website Clicks
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134 Leads (Opt-In)
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418 Visitors
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124 Conversions!
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Which is equivalent to 29.67% Conversion Rate
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And the winner Ad is…
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Ad #3
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You can now run this Ad for
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30 days© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
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and increase your budget to increase leads
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or conversions
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Conversions are the most important in
Ads
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Conversions
+ Images +Copywriting
= +© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
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Conversions =© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
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SUMMARY© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
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Illustrating your product benefits on the ad
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will determine if the audience will
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sign-up and buy the product.
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Initially do Testingfor a $1
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budget to test the Ads and see
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the results (Number of Likes,
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Number of People Reached,
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Number of Clicks,
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Engagement and Conversions
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which is the most important.
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Change one thing on the Ad everyday
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(change the words or just one word
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or change the image used) based on
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reviews (content) that you have made to
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improve the Ad.
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Run the Ad for a week and
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choose a WINNER after Testing.
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The Ad with the most Conversions
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will be the winner.
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From that result, you can then
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increase your budget to buy more Ads
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to increase conversion. Then optimize your Ads
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by retargeting and email marketing.
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There you have it
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Thank you for investing on yourself
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Apply what you have
learned© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
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and…© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
124© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved