Kestrel LemenMarketing Strategist

@KestrelBirdKestrel@Bronto.com

How to motivate all buyer types

Effective messaging for a modern audience

Bronto.co.uk

Online sales £91 billion

Growth in online sales +17%

Menswear +19% Womenswear +17%

Retail Facts from 2013

Know your data

Do you know them as well as you thought you did?

Behavioral Data

• Data found based on how people interact with you

Lapsed Purchaser

Purchase Behavior • What does the money say?

• RFM, RPE, AOV, TLV

• Products purchased

• Abandonment

Lapsed Purchaser

You don’t know what you don’t know

Automation!

It’s time to work smart!

Lapsed Purchaser

Welcome Message

Automated Must-Haves

• Welcome series• Birthday messages• Abandoned basket series• Post purchase series• Lapsed purchase series• Optimized transactional messages

Unique Value Add - UVA

Stand out from the pack!

Lapsed Purchaser

How do I stand out

Lapsed Purchaser

How do I stand out?

Lapsed Purchaser

Summing up

Motivate your audience with relevancy

•Use The Data•Automation

•Unique Value Add

Bronto.co.uk/resources

Kestrel LemenMarketing Strategist

@KestrelBirdKestrel@Bronto.com