How to motivate all buyer types

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Kestrel Lemen Marketing Strategist @KestrelBird [email protected] How to motivate all buyer types Effective messaging for a modern audience Bronto.co.uk

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Effective messaging for a modern audience Presented by: Kestrel Lemen Marketing Strategist @KestrelBird [email protected] bronto.co.uk

Transcript of How to motivate all buyer types

Page 1: How to motivate all buyer types

Kestrel LemenMarketing Strategist

@[email protected]

How to motivate all buyer types

Effective messaging for a modern audience

Bronto.co.uk

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Online sales £91 billion

Growth in online sales +17%

Menswear +19% Womenswear +17%

Retail Facts from 2013

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Know your data

Do you know them as well as you thought you did?

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Behavioral Data

• Data found based on how people interact with you

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Lapsed Purchaser

Purchase Behavior • What does the money say?

• RFM, RPE, AOV, TLV

• Products purchased

• Abandonment

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Lapsed Purchaser

You don’t know what you don’t know

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Automation!

It’s time to work smart!

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Lapsed Purchaser

Welcome Message

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Automated Must-Haves

• Welcome series• Birthday messages• Abandoned basket series• Post purchase series• Lapsed purchase series• Optimized transactional messages

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Unique Value Add - UVA

Stand out from the pack!

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Lapsed Purchaser

How do I stand out

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Lapsed Purchaser

How do I stand out?

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Lapsed Purchaser

Summing up

Motivate your audience with relevancy

•Use The Data•Automation

•Unique Value Add

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Bronto.co.uk/resources

Kestrel LemenMarketing Strategist

@[email protected]