How to make Instagram shoppable… at scale?

400M+ monthly active users come to Instagram for inspiration

* Data as of March 2016

But first...why does Instagram matter?

This has also attracted 200K+ advertisers to promote their products on a monthly basis

Instagram has a user base 4x bigger than PinterestDid you know?

VS

Visual content posted by brands, retailers and influencers helps users discover products

While purchases take place in shops, Instagram is a platform that creates desire

for those products in the first place

Awareness Interest Desire Action

But how can one buy from Instagram?

Instagram ads with Shop Now buttons redirect shoppers to

product page on e-commerce site

Link in the bio sends users to a shoppable Instagram feed

inside the online shopVS

Some of the brands using links in their bios to send people to a shoppable visual

Instragram-like feed inside their store:

Manual Product Tagging

Tools to create shoppable Instagram feeds inside your web or mobile shop:

Automated Product Tagging

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How does automated product tagging work?

Denim

Jacket

Top

Blue

WomenMATCH

MATCHMATCH

Identifies product typeSearches inside a database

for similar items

For example:

Click Browse Shop

Benefits of using automated product tagging on shoppable Instagram feeds

Showcase more than one relevant product option (matching item, as well as visually similar ones)

Avoid out of stock situations by always displaying the most visually similar item available

Use inspirational photos, instead of just product photos to sell

Show customers the products they are most likely to buy

Computer vision solutions fine-tuned for e-commerce

and retail businesses

Mix & Match

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