CONTENT + COMMERCE · have shoppable content 46% want shoppable content 57% consider...
20
How Creativity Will Drive Revenue in 2018 CONTENT + COMMERCE: 1 #zmagswebinar
Transcript of CONTENT + COMMERCE · have shoppable content 46% want shoppable content 57% consider...
How Creativity Will Drive Revenue in 2018
CONTENT + COMMERCE:
1#zmagswebinar
• Ask questions in the GoToWebinarquestions box
• We’ll email the webinar slides and recording soon
• Tell us how we’re doing! Please rate the webinar at the end of today’s presentation
BRIAN RIGNEYCEO, Zmags
ADI-BUER PUPLAMPUFounder and CEO, Pimble Ltd
Welcome!
2+ #zmagswebinar
+ Current ecommerce industry trends+ What is content + commerce? Who benefits from it?
+ The growing strategic importance of digital customer experience
+ Leveraging creativity to generate revenue+ Planning for success in 2018
Today’s Discussion
3+ #zmagswebinar
Company
BostonLondon
Founded in 20061,200+ brands
Platforms Partners Infrastructure
SaaSDevice agnosticAlt text enabledADA compliantSEO optimizedIntegrated analyticsCustom fonts
4
About Zmags
+
+ others!
#zmagswebinar
About Pimble
5+ #zmagswebinar
Four observations…
6+ #zmagswebinar
Experience-driven commerce is gaining momentum
#1Development costs are increasing
#2
Marketing technology space is saturated
#3Nimble brands have an edge
#4
7+ #zmagswebinar
1. Experience-driven commerce
1. Experience-driven commerce
8+ #zmagswebinar
Are brands really doing this?In 2017…
32% have shoppable content
46% want shoppable content
57% consider labor-intensive rich
content to be a key pain point
In 2016…
9% have shoppable content
53% want shoppable content
67% over 1 week to get rich
content online
Shoppable Content: A Retailer’s Challenge (2016, Zmags)Rich Content: A Land of Opportunity for Retailers (2017, Zmags)
9+ #zmagswebinar
2. Development costs are rising
10+ #zmagswebinar
3. We’re inundated with MarTech
+ Too many platforms
+ Vendors often chosen based on existing stack
+ Vendor consolidation
2015: 2,000 2016: 3,800 2017: 5,000
11+ #zmagswebinar
4. Nimble brands have an edge
12+
24 hrs!
How can brands be nimble AND
create impactful, shoppableexperiences?
Succeeding with content + commerce
14+ #zmagswebinar
Lead with creativity
Make it fast
Put content front + center
#1
#2
#3
Lead with creativity
+ Do you need fancy tools?
+ You can compete with Amazon. (Just not on price.)
+ Empower your creative team!
+ Start small and experiment. Then invest and scale up.
15+ #zmagswebinar
Make it fast
16+ #zmagswebinar
Put great content front + center
17+ #zmagswebinar
Create useful content — and make it easy to find.
Final takeaways for 2018
1. Assess your technologies
2. Conduct a content inventory exercise
3. Understand your business objectives… and your customer
4. Start small and experiment! Then invest and scale up.
18+ #zmagswebinar
19
Questions?
20
Thank you!About Pimble:www.pimble.com
About Creator by Zmags:www.zmags.com/creator
What’s next?
See Creator in Actionwww.zmags.com/firstfriday
