Shoppable Instagram Convert Instagram browsers into buyers

“74% of customers rely on social media to guide purchase decisions.”

ODM Group

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Set up Shoppable Instagram in less than 30 minutes with no developer resources!

How it Works

PUBLISH SHOPBROWSE

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BLOG

• From Browse to Buy: Make Social Media Shoppable

• Shh! The Best Kept Secrets in Instagram Marketing

• Set up Your Instagram Account for Ecommerce

• How Brands Can Connect Social Media & eCommerce

WHITE PAPER

• The Complete Guide to Social Commerce

Brands Using Pixlee Shoppable Instagram Other Resources

increase in conversion

2x

22%increase in traffic to

product pages

HOW PIXLEE

Helps Your Brand

• Build a functional storefront inside

of your brand’s Instagram account.

• Drive website traffic and sales

directly from Instagram.

• Measure concrete ROI of your

brand’s efforts on social.

HOW PIXLEE

Helps Your Customers

• Inspire browsers with curated images of your products.

• Help shoppers discover products

organically.

• Easy one-click purchase directly on Instagram.

Use Case: Shoppable Instagram

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Ringor

GOAL

To increase ROI on social media by driving more traffic to its product pages.

SOLUTION

The brand placed a Pixlee URL in its Instagram bio that allowed users to access a shoppable gallery of its Instagram pictures from both its own brand and real customers.

CASE STUDY

“We had our Shoppable Instagram up and running within an hour of joining the Pixlee

family. We chose Pixlee because we fell in love with their support team and found them

to be the easiest visual marketing platform to navigate. Pixlee has been the best decision

for us in terms of proving our social media marketing ROI.”

KIRSTEN SMITH, MARKETING MANAGER RINGOR

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2.25x

6%

more likely to purchase after viewing a customer photo

increase in Average Order Size after viewing a customer photo

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PIXLEE

Shoppable Instagram Implementation

Overview

SELECT YOUR PHOTOS

Set up social media collection in your Pixlee account to start collecting brand mentions and hashtags.

TAG YOUR PRODUCTS

Curate an album of brand and customer photos.

MAKE YOUR INSTAGRAM SHOPPABLE

Publish the album on a Pixlee hosted site and copy paste the custom Pixlee URL into your brand Instagram bio.

MEASURE YOUR RESULTS

Discover the photos in your Instagram gallery that drive the most traffic and sales in Pixlee Analytics.

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Set up social collection for your brand’s handle and brand hashtag to collect content from:

InstagramFacebookTwitterVine

"Approve" or "Deny" the collected photos and videos in the Pixlee inbox.

Obtain permission to publish customer photos.

Tag your products in the photos that you have approved.

Publish your Pixlee shoppable gallery to generate your customer URL.

Place Pixlee URL into brand Instagram bio.

Choose a clear call-to-action to introduce your link in bio (i.e., Shop Now! Shop Our Feed Here, etc.)

Choose a clear call-to-action for photo captions that directs browsers to the link in your bio (i.e. Shop the link in our bio, etc.)

Your Checklist

Powered by the belief that customer stories are the most powerful way to

articulate the value of a product or service, Pixlee helps brands market and

sell with real customer photos and videos.

The company works with more than 150 brands such as Kenneth Cole,

Gaiam, Levi Strauss and Kimpton Hotels & Restaurants to develop a more

authentic marketing experience and create stronger relationships with their

most passionate customers.

Pixlee’s visual marketing platform curates customer-generated content

in real-time, manages permission rights and easily integrates the content

directly into multi-channel browsing and shopping experiences.

The company’s approach has proven to impact sales profoundly: Shoppers

that engage with Pixlee-managed content on a brand’s website are, on

average, 2x more likely to make a purchase.

Pixlee is headquartered in San Francisco with offices in New York.

425 2nd StreetSuite 602San Francisco, CA94107

pixlee.comhi@pixlee.com855.474.9533

@pixlee