Post on 24-Jun-2015
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Hawes & Curtis13 July 2006
www.tamar.com
1w11How To Get Started With Facebook Ads
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There are a few ways to get started showing Facebook ads :
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
FIRST STEPS
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Under the Facebook Page Admin Area
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
1. Admin Page
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Or in one of the many ads they show you
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
2. FB Ad Form
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First you will need to decide where to send your ad - your website, or your Facebook page?
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
Ad Destination
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Facebook Page: Good to encourage engagement or increase likes
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
Destination FB Page
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Website: Good to increase visits to your website, potential for conversions.
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
Destination Website
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Create an Ad with - headline- text- image
Or choose to promoteyour posts
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
Creating an ad
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They Will Then Give You The Option To Show Extra Ads About Interaction With Your Page.
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
Extra Ads
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Facebook gives you many options for targeting your ads:
- Choose by location/age/gender- Precise interests or broad categories - Education and Employment- Family type and relationship status
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
Choosing Audience
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Name your campaign and enter budgets. Don’t forget to implement the conversion pixel if you want to measure perfomance against site conversions
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
Bidding Type
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The optimisation options reflect the three kinds of Facebook users1. Optimise for Engagers - Shows your ads to people more likely to engage with pages.
2. Optimise for Clicks - Shows your ads to those more likely to click (good for ads to external URLs)
3. Optimise for Impressions - Shows your ads to prolific ‘likers’
moomumedia
MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
Bid Optimisation
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Once you entered your payment details your ad will soon go live.
Now you quickly have to make more versions of the ad.
moomumedia
MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
Make Lots of Ads
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Once you entered your payment details (credit card etc), your ad will be going live
Now you will have to make more versions of the ad.
moomumedia
MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
Test new Ads
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If your Frequency is reaching, the average target person seen your ad 8 times.
If your click through rate isn’t great – change ads (0.04% CTR is good according to FB )
moomumedia
MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
When to Test New Ads
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If you found this Slideshow useful, you can find more online marketing tutorials by us in our learning center:
http://www.moomumedia.com/learning/
Please note that this slideshow was prepared in February 2013, and that Facebook regularly updates it’s interface and processes.
moomumedia
MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com
Thanks For Reading!