DISRUPTIVE BUSINESS MODEL INNOVATION

Brian Moelich Business Designer, Innovation Enablement @BrianMoelich

The show The audience

The front stage

The back stage

Growth Strategy Competitive Advantage Why you? What’s next?

Who are your creating value for? What are their needs, pains and jobs to be done? How is your solution providing gains, relieving pains and creating value? Does your customer want your solution?

If  your  solu*on  is  a  pla/orm  or  marketplace,  you  will  have  at  least  2  customers  and  deliver  

2  value  proposi*ons  

The show The audience

Recognize these are all assumptions

Dangerous

Safe

Unknown

Known

Urgent

Not Urgent

High Cost

Low Cost

Prioritize Test Evaluate Risk

How are your going to get, keep and grow customers? How will your offering get in the hands of your customer(s)? How are you going to extract value from your customer(s)?

Proprietary peripherals

Apple store

Certified vendors

Device iTunes and app store

Story driven

marketing

The front stage

What is required to deliver your offering to your customers? Are you going to be a differentiator or low cost player?

Customer  experience  

Design  

App  store  

Developer  network  

Foxconn  

Overhead   Retail  loca*on  

The back stage

Fitting innovation into the enterprise

Core capability

Core capability

Core capability

Core capability

Supporting activity

Supporting activity

Supporting activity

Supporting activity

Supporting activity

Supporting activity

Supporting activity

Supporting activity

Supporting activity

Supporting activity

Supporting activity

Supporting activity

Supporting activity

Deliver premium coffee

experience globally

Coffee center of

excellence

Create shared value

(environmentally & socially)

Cultivate direct brand /

consumer relationships

Deliver uniquely integrated,

stylish coffee system

Proprietary capsule & brewing system

Variety of signature Grand Cru

coffees

Coffee ambassadors

Nespresso Boutique

Flagship stores

In-store boutiques

Customer relationship

center

Nespresso club

Direct marketing

& fulfillment

Internet boutique

Farmer real

income

Environmental training for

farmers

Green coffee experts

AAA sustainability

quality Ecolaboration

initiative

Machine service

network

Appliance manufacturing

partners

External design experts

Capsule recycling program Rainforest

alliance

How do you stand out from the competition?

Competitive Advantage

Industry value drivers

Ringling Brothers

Opera

Cirque du Soleil

Why you?

Competitive Advantage

Industry value drivers

Ringling Brothers

Why you?

Competitive Advantage

Industry value drivers Analogous industry value drivers

Ringling Brothers

Why you?

Competitive Advantage

Industry value drivers Analogous industry value drivers

Ringling Brothers

Opera

Why you?

Competitive Advantage

Industry value drivers Analogous industry value drivers

Ringling Brothers

Opera

Cirque du Soleil

Why you?

How do you stay competitive?

Always think about what is next What else can my offering apply to? How can my offering appeal to another segment?

Growth Strategy What’s next?

Always think about what is next What else can my offering apply to? How can my offering appeal to another segment?

Growth Strategy What’s next?

Growth Strategy Competitive Advantage

Growth Strategy Competitive Advantage

Twitter: @brianmoelich brian.moelich@gmail.com

Appendix

Recommended  reading  •  IDEO.org  DesignKit  hFp://www.designkit.org/  •  Business  Model  Canvas  hFps://strategyzer.com/  •  Designworks  hFp://fraserdesignworks.com/  •  Blue  Ocean  Strategy  hFp://www.blueoceanstrategy.com/  

•  Playing  to  Win  hFp://www.playingtowin.net/  •  Crossing  the  Chasm  hFp://www.chasmins*tute.com/