Disruptive Business Models - Team 3: Hassnain Chagani, Felipe Quinzio, Johanna Saad, Mujeeb Ahmed Shaik, Kendrick Shu, Marina Wolters

Lean CanvasKey Highlights

CUSTOMER SEGMENTS

CUSTOMER RELATIONSHIPS

VALUE PROPOSITION

KEY PARTNERS

Indian movie fans with no time to watch TV

Advertisers

Indian movie producers

Transactional interaction

Viewer history & recommendations

Digital interaction through mobile app and social media

Account management

Account management

Movies on-demand – portable and affordable

Multiple languages

Range of options with no regional limitations

Wide customer base (1M)

Distribution channels

Usage analytics

Reliance Digital

Bharti Airtel

Samsung

Sony Bravia

Content providers

DishTV

Disruption Timeline

Housekeeping (Q4)

Initiate Disruption (Q1)

Movie Houses Create Awareness

(Q2)Trains

Promotion (Q3)Cafe Coffee Day / CSR

Market Domination

2018

2017

2016

2015

EstablishTV Production Content

Design Thinking

Audience centric design – Clean and pure and fits the

audience

Target Audience

DataRestructure

Approach based on User Interest

Trends and

InterestsUser-Centric

Content.

Interest PortfolioContent Sorted

and Personalized

Data Sharing

with Content Makers

Data Analytics

Social Media Presence

274 Followers

Current Page by FacebookContent

Management and Review Systems to

be installed

Twitter News and Tweet Reviews

Fan Pages and Content Review

System

Indian Smart Phone and Data Forecast

14%

32%

Smart Phone Penetration

2015

Smart Phone Penetration

2018

2015 2018

174,099,024418,172,330

1,282,264,81

9

1,324,428,45

4 Smart Phone Penetration (M)

Smart Phone Users Population

2015 2016 2017 2018

1.3 1.7

2.1

2.7 Data Usage (GB)

28%

Data Usage Growth

CAGR

Disruptive Actions

Tea Movie Houses

Increase tea house footfall

F&B, Advertising Revenue

Movie NightsSupport local emerging

filmmakers

Corporate Social Responsibility

TV ContentDiversify offerings

potentially produce in-house

Users, RevenueRailwaysEnhance long-haul train

experience

Advertising Revenue

0.6%

1.5%

Subscriber Penetration2015

Subscriber Penetration2018

BIGFlix Subscriber Growth

2015 2018

1,000,000.0 6,331,625.0

174,099,024

418,172,330 BIGFlix Subscribers (M)

BF Subscribers Smart Phone Users

Meet Our Team

Mujeeb Ahmed

Hassnain Chagani

Felipe Quinzio

Kendrick Shu

Johanna Saad

Marina Wolters

Q & A

Appendix

Lean Canvas (as is today…)

2014 2015 2016 2017 2018Growth Over 6 Years CAGR (%) CAG (#) 2020 Growth Over 6 Years CAGR (%) CAG (#)

1 Smartphone Subscribers 130,000,000 174,099,024 233,157,464 312,249,900 418,172,330 140% 34% 81,357,769 750,000,000

1 Data (GB) 1 1.3 1.7 2.1 2.7 112% 28% 0.5 4.5 350% 28% 0.6

2 Population 1,268,510,700 1,282,264,819 1,296,168,070 1,310,222,070 1,324,428,454 3% 1% 14,054,545 1,353,305,000 7% 1% 14,132,383

3,4 Population (Bombay) 21,000,000 21,760,973 22,549,521 23,366,643 24,213,375 11% 4% 817,467 26,000,000 24% 4% 833,333

1,000,000 1,850,000 3,422,500 6,331,625

1 http://www.bisinfotech.com/networking/mobile-phone-subscriptions-to-reach-1-4bn-by-2020-in-india-ericsson/

2 http://populationpyramid.net/india/2020/

3 http://www.hindustantimes.com/newdelhi/delhi-becomes-world-s-second-most-populous-city-mumbai-ranks-sixth/article1-1239165.aspx

4 http://www.citymayors.com/statistics/urban_2020_1.html

5 http://www.mxmindia.com/2013/05/bigflix-records-1-million-registered-users/

Stats