www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

How to build a solid brand using the mix of social media and marketing

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

One sheet about me

• Bas van den Beld

• Self-employed

• Search & social strategist, blogger, trainer, speaker

• Founder Searchcowboys

• Founder of Stateofsearch.com

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

One (cheat)sheet about Stateofsearch

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

A little bit of background information

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

As a kid I...• Wanted to become a

footballer...

• then a “famous” football journalist (on the radio)

• Played with the computer a lot

• Liked to be on stage

• I studied to become a teacher (history)

• Wanted to be rich

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Because of the social media marketing mix I...

• Ok, I didn't become a footballer...

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

But because of the social media marketing mix I...

• Am a publisher (journalist kind of...)

• Within 1 year (pretty) well known in the industry

• Speaker at events

• Radioshow

• Made a lot of new friends

• Made a business

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

I build my brand and therefore my business of the social media marketing mix

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

How to build a solid brand using the mix of social media and marketing

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Its not just about using Social Media, its how you use social media

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Don't do just one thing, do the mix

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Four elements of branding in the social marketing mix

Earth Fire

Water Air

The Web Social Media

Offline

Earth

Search

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Element Earth: The web

• Create content

• Keep renewing

• Permanent presence

• Be recognizable

• Share

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Element Fire: Social Media

• Be real

• Nurture your community

• Pick the right tools

• Connect

• Interact

• Be everywhere

• Focus outside

• Be helpful

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Element Water: Offline

• Get help

• Interact

• Be seen (speak!)

• Follow up

• Make friends

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Element Air: Search

• Follow up from offline

• Get indexed

• Do your SEO

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Bring the mix together

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Bring the mix together

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

The result will be

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

The result will be (for Mel)

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Take aways

• Share, not only links but really share

• Don't wait until they find you, make them find you

• Monitor

• Keep going

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Final take away

• Be recognizable:– Not too many pictures– Use it everywhere– Think about what you use

www.basvandenbeld.com@basvandenbeldwww.stateofsearch.com

Thank you

Bas van den Beld

State of Search

twitter.com/basvandenbeld

twitter.com/state_ofsearch

www.stateofsearch.com

www.basvandenbeld.com