The Changing SERPS and how to act on it - Bas van den Beld at A4U Expo Munich
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES...
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www.basvandenbeld.com @basvandenbeld www.stateofsearch.com How to build a solid brand using the mix of social media and marketing
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At SES London I discussed how you can build up your brand using all elements of social media marketing. A supporting post has been written at www.stateofsearch.com
Transcript of How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES...
One sheet about me
• Bas van den Beld
• Self-employed
• Search & social strategist, blogger, trainer, speaker
• Founder Searchcowboys
• Founder of Stateofsearch.com
As a kid I...• Wanted to become a
footballer...
• then a “famous” football journalist (on the radio)
• Played with the computer a lot
• Liked to be on stage
• I studied to become a teacher (history)
• Wanted to be rich
Because of the social media marketing mix I...
• Ok, I didn't become a footballer...
But because of the social media marketing mix I...
• Am a publisher (journalist kind of...)
• Within 1 year (pretty) well known in the industry
• Speaker at events
• Radioshow
• Made a lot of new friends
• Made a business
Four elements of branding in the social marketing mix
Earth Fire
Water Air
The Web Social Media
Offline
Earth
Search
Element Earth: The web
• Create content
• Keep renewing
• Permanent presence
• Be recognizable
• Share
Element Fire: Social Media
• Be real
• Nurture your community
• Pick the right tools
• Connect
• Interact
• Be everywhere
• Focus outside
• Be helpful
Element Water: Offline
• Get help
• Interact
• Be seen (speak!)
• Follow up
• Make friends
Take aways
• Share, not only links but really share
• Don't wait until they find you, make them find you
• Monitor
• Keep going
Final take away
• Be recognizable:– Not too many pictures– Use it everywhere– Think about what you use
Thank you
Bas van den Beld
State of Search
twitter.com/basvandenbeld
twitter.com/state_ofsearch
www.stateofsearch.com
www.basvandenbeld.com
