The Secrets of Story telling - Bas van den Beld at Searchlove 2016
-
Upload
bas-van-den-beld -
Category
Marketing
-
view
213 -
download
2
Transcript of The Secrets of Story telling - Bas van den Beld at Searchlove 2016
![Page 1: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/1.jpg)
@basvandenbeld
Bas van den Beld, State of Digital www.basvandenbeld.com | www.stateofdigital.com
The secrets of storytelling
@basvandenbeld
Speaking, Consulting, Publishing, Training
Searchlove, 2016
![Page 2: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/2.jpg)
@basvandenbeld
![Page 3: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/3.jpg)
@basvandenbeld
![Page 4: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/4.jpg)
I can’t choose between the different backpacks
![Page 5: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/5.jpg)
@basvandenbeld
![Page 6: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/6.jpg)
@basvandenbeld
![Page 7: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/7.jpg)
@basvandenbeld
![Page 8: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/8.jpg)
@basvandenbeld
Attention is a currency
![Page 9: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/9.jpg)
@basvandenbeld
We want to convince people our product is best
![Page 10: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/10.jpg)
@basvandenbeld
We heard storytelling will do the job
![Page 11: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/11.jpg)
@basvandenbeld
![Page 12: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/12.jpg)
@basvandenbeld
![Page 13: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/13.jpg)
@basvandenbeld
We don’t really understand how storytelling works
![Page 14: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/14.jpg)
@basvandenbeld
What can the right storytelling do?
![Page 15: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/15.jpg)
@basvandenbeld
Stories stick
![Page 16: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/16.jpg)
@basvandenbeld
Stories affects the mind
![Page 17: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/17.jpg)
@basvandenbeld@stateofdigitalBasvandenBeld–2016
17
The subconscious mind determines what goes into the conscious mind
![Page 18: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/18.jpg)
@basvandenbeld
Stories can change people’s minds
![Page 19: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/19.jpg)
@basvandenbeld
A spoon full of story helps the data go down
![Page 20: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/20.jpg)
@basvandenbeld
The right story builds trust
![Page 21: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/21.jpg)
6 stories that help you create the perfect story
![Page 22: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/22.jpg)
@basvandenbeld
Story 1: Building Trust
![Page 23: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/23.jpg)
@basvandenbeld
![Page 24: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/24.jpg)
@basvandenbeld
Story takeaways★ You want to build trust
★ People warm to you very quickly if you open your eyes, ears, and heart to their culture
★ Look beyond the obvious and pay attention to details
★ Their past determines how they receive and picture your story
★ The more personal, the better
![Page 25: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/25.jpg)
@basvandenbeld
Story 2: Filling in the gaps
![Page 26: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/26.jpg)
@basvandenbeld
![Page 27: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/27.jpg)
@basvandenbeld
![Page 28: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/28.jpg)
@basvandenbeld
Story takeaways
★ People fill in the gaps
★ We all listen to stories in a different way
★ Let your audience be a fly on the wall
![Page 29: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/29.jpg)
@basvandenbeld
★ Break expectations
![Page 30: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/30.jpg)
@basvandenbeld
Story 3: Perspective
![Page 31: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/31.jpg)
@basvandenbeld
![Page 32: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/32.jpg)
@basvandenbeld
![Page 33: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/33.jpg)
@basvandenbeld
![Page 34: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/34.jpg)
@basvandenbeld
![Page 35: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/35.jpg)
@basvandenbeld
Story takeaways
★ People have different perspectives
★ Even though you are the expert, it doesn’t mean you are right
★ Metaphors help make a story clearer
★ Context means everything
![Page 36: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/36.jpg)
@basvandenbeld
Story 4: The hero and the villain
![Page 37: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/37.jpg)
@basvandenbeld
A hero can have many shapes
![Page 38: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/38.jpg)
@basvandenbeld
![Page 39: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/39.jpg)
@basvandenbeld
![Page 40: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/40.jpg)
@basvandenbeld
Story takeaways
★ A story needs a hero
![Page 41: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/41.jpg)
@basvandenbeld
You are not the hero, you are Yoda
![Page 42: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/42.jpg)
@basvandenbeld
Story takeaways
★ A story needs a hero
★ Make people recognise themselves
★ Find a common enemy
![Page 43: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/43.jpg)
@basvandenbeld
![Page 44: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/44.jpg)
@basvandenbeld
Story 5: Your story
![Page 45: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/45.jpg)
@basvandenbeld
![Page 46: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/46.jpg)
@basvandenbeld
![Page 47: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/47.jpg)
@basvandenbeld
Story takeaways
★ Everyone has a story to tell
★ People don’t care about how until they understand why
★ Build suspense
![Page 48: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/48.jpg)
@basvandenbeld
Story 6: It doesn’t have to be (about) you
![Page 49: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/49.jpg)
@basvandenbeld
![Page 50: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/50.jpg)
@basvandenbeld
Story takeaways
★ Let others tell your story
★ Delivery is important
★ Bring emotion to the story
![Page 51: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/51.jpg)
@basvandenbeld
Bonus story: Papa Johns
![Page 52: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/52.jpg)
Bring it together
![Page 53: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/53.jpg)
@basvandenbeld
![Page 54: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/54.jpg)
@basvandenbeld
![Page 55: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/55.jpg)
@basvandenbeldhttp://answerthepublic.com/
![Page 56: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/56.jpg)
@basvandenbeld
![Page 57: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/57.jpg)
@basvandenbeld
Create a story that fits your audience
![Page 58: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/58.jpg)
@basvandenbeld
![Page 59: The Secrets of Story telling - Bas van den Beld at Searchlove 2016](https://reader031.fdocuments.us/reader031/viewer/2022022414/5878ff1f1a28ab49608b7907/html5/thumbnails/59.jpg)
@basvandenbeld
I tweet, share, and write about this stuff. Get regular updates by subscribing here: http://std.al/joinstod
Have Bas speak or train at your even or company consult? Get in touch!
Bas van den Beldwww.basvandenbeld.com www.stateofdigital.com nl.linkedin.com/in/basvandenbeld @stateofdigital @basvandenbeld
Bas teaches public speaking: http://std.al/speakbas