How SEOgadget Builds Links - Searchlove London 2012

............................................................................................................................................................

Using simple game mechanics to enhance your SEO and user engagement.

............................................................................................................................................................

IS THIS US AT OUR BEST?

............................................................................................................................................................

............................................................................................................................................................

LET ME TELL YOU A STORY

............................................................................................................................................................

(YOU CAN)

OPTIMISE EVERYTHING!

............................................................................................................................................................

http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf

http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf

............................................................................................................................................................

SEOgadget.com

Associations

ID Target Market

Outreach

Partners

Our Tools

Hire an authority writer with audience

Our Guides

#RCS

About Us

Blog Custom 404 Webinars

Cheat Sheets

Careers Page

Video Tips

Social Commenter

Things

Email

Infographics

G+

............................................................................................................................................................

SO, YOU’RE LINK EARNING

http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday


























............................................................................................................................................................

............................................................................................................................................................

ESTABLISHING YOUR BRAND

............................................................................................................................................................

............................................................................................................................................................

ADDING VALUE

............................................................................................................................................................

............................................................................................................................................................

DOING #RCS

http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version














............................................................................................................................................................

#RCS

............................................................................................................................................................

GROWING YOUR EMAIL LIST

............................................................................................................................................................

............................................................................................................................................................

SPREADING YOUR REACH

............................................................................................................................................................

............................................................................................................................................................

TELLING YOUR STORY

............................................................................................................................................................

............................................................................................................................................................

BUILDING RELATIONSHIPS

............................................................................................................................................................

............................................................................................................................................................

LEVERAGING YOUR

TECHNOLOGY

............................................................................................................................................................

............................................................................................................................................................

AND, AUDIENCE TARGETING

............................................................................................................................................................

?

............................................................................................................................................................

............................................................................................................................................................

I WANT TO GET MY BRAND

IN FRONT OF THESE PEOPLE WHERE DO WE NEED TO BE?

............................................................................................................................................................

CREATE SIMPLE SCHEMAS BASED ON ACTUAL PEOPLE

............................................................................................................................................................

............................................................................................................................................................

http://wallblog.co.uk/

............................................................................................................................................................

I WANT TO GET IN FRONT OF

THESE PEOPLE

WHAT ARE THEIR INFLUENCERS SHARING?

............................................................................................................................................................

............................................................................................................................................................

LOW INTERSECT

............................................................................................................................................................

............................................................................................................................................................

HIGH INTERSECT

............................................................................................................................................................

............................................................................................................................................................

The tweet

The extraction formula

The unshortened URL via unshortURL()

............................................................................................................................................................

0

5

10

15

20

25

30

Top 30 Most Frequently Shared Domains by Top / Relevant Influencers of Our Marketing Directors

Count OfOccurrence

............................................................................................................................................................

............................................................................................................................................................

REALLY TARGETED OUTREACH

Who are you

targeting?

Identify

influencer

intersect

What Are those

People sharing?

Be there!

REALLY TARGETED OUTREACH

............................................................................................................................................................

............................................................................................................................................................

• Add commuit slide here – note “new followers”, find out what they’re sharing, who’s influencing them and start again.

............................................................................................................................................................

HIGH INTERSECT!

............................................................................................................................................................

............................................................................................................................................................

GEO TARGETED MENTIONS

= LINKS

............................................................................................................................................................

............................................................................................................................................................

http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities
















............................................................................................................................................................

............................................................................................................................................................

LINK RECLAMATION (IMAGE + BRAND MENTIONS)

............................................................................................................................................................

A DAY AT THE OFFICE

............................................................................................................................................................

............................................................................................................................................................

SCRAPE AND XPATH FOR BRAND MENTIONS

"prezzybox.com" -site:prezzybox.com -inanchor:prezzybox -inurl:prezzybox.com -intitle:prezzybox.com

............................................................................................................................................................

............................................................................................................................................................

http://seogadget.com/how-to-find-lost-links/

............................................................................................................................................................

AUTOMATE THE CONTACT PROCESS

http://tools.seogadget.co.uk/use_api/

http://tools.seogadget.co.uk/use_api/

............................................................................................................................................................

............................................................................................................................................................

http://seogadget.com/mozscape

SOMETIMES IT’S ABOUT WORKING SMARTER

............................................................................................................................................................

SLIDE HERE ON LINK COMPETITIVENESS TOOL

............................................................................................................................................................

Choose the Keyword (s)

Review Ranking Content in SERP

and Identify Weaknesses

Devise Strategy

and Verify with Publishers

Wireframe, Design, Chop

and Load Launch

JUST MAKE REMARKABLE HOW TO CREATE A PAGE FULL OF WIN

............................................................................................................................................................

• A slide to show you should just google eg: “laptop reviews”

............................................................................................................................................................

............................................................................................................................................................

Cacoo

............................................................................................................................................................

............................................................................................................................................................

SURVEY INFLUENTIAL PEOPLE

............................................................................................................................................................

............................................................................................................................................................

1) IDENTIFY YOUR TARGET SEGMENTS

2) FIND OUT WHO INFLUENCES THEM

3) BE THERE

............................................................................................................................................................

THANK YOU

@RichardBaxter SEOgadget.com

Thanks to my team for making this possible and every day a little more awesome

Email me: [email protected]

How SEOgadget Builds Links - Searchlove London 2012

Business

Transcript of How SEOgadget Builds Links - Searchlove London 2012