HOW SNAPCHAT AND THE “YOUNG SOCIAL NETWORKS” ARE REWRITING THE RULES OF ONLINE ENGAGEMENT

THE NEW RULES OF SOCIAL MEDIA

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THE YOUNG SOCIAL NETWORKS

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Mana Ionescumana@lightspandigital.com

@manamica

LESS IS MORE

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Mana Ionescumana@lightspandigital.com

@manamica

INSTAGRAM COPIES SNAPCHAT

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Mana Ionescumana@lightspandigital.com

@manamica

FACEBOOK IS LOSING USERS

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Mana Ionescumana@lightspandigital.com

@manamica

ALTHOUGH SMALLER, SNAPCHAT IS A TRUE CONTENDER WHEN IT COMES TO VIDEO:

FACEBOOK GETS 8 BILLION VIDEO VIEWS A DAY…

SNAPCHAT GETS 6 BILLION

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THE GROWTH SNAPCHAT IS GOING THROUGH IS SUPERNOVA-LIKE -- TO THE POINT THAT IT'S MORE SUPERNOVA-LIKE THAN FACEBOOK WAS.

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Eric Jackson, The Street

Mana Ionescumana@lightspandigital.com

@manamica

6 LESSONS IN THE EVOLUTION OF MARKETING

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1. MAKE A PROMISE AND STICK TO IT

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Mana Ionescumana@lightspandigital.com

@manamica

1. Promise something they can’t get anywhere else, typically deals, updates, intimacy and fun

2. Craft calls to get followers3. Place your calls everywhere using your snapcode and username

Your people should see themselves in your imagesStrike an emotional chord• Will they feel something? Use images from your peopleGo for striking colorsPay attention to trends

2. NOT JUST ANY VISUALS

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Mana Ionescumana@lightspandigital.com

@manamica

WATCH GETTY TRENDS

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Mana Ionescumana@lightspandigital.com

@manamica

USE CANVA

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Mana Ionescumana@lightspandigital.com

@manamica

3. THINK, PLAN, BREAK THROUGH NOISE

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Find popular topics others aren’t writing about•Buzzsumo•keywordtool.io

Invest in unique, striking images•shutterstock.com/trends

GET THEIR ATTENTION

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Mana Ionescumana@lightspandigital.com

@manamica

PEOPLE BEFORE PRODUCTS

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Lifestyle content drives 8X more interactions than product photos and calls to action

Mana Ionescumana@lightspandigital.com

@manamica

4. OFFER A SENSE OF INTIMACY

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Figure out how your brand can offer intimate interactions. • share a lot of behind-the-scenes content• be vulnerable • have conversations

Mana Ionescumana@lightspandigital.com

@manamica

GIVE BEHIND THE SCENES TOURS

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Mana Ionescumana@lightspandigital.com

@manamica

HAVE CONVERSATIONS

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Mana Ionescumana@lightspandigital.com

@manamica

5. GIVE CHOICE AND CONTROL

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• Crowdsource content • Organize takeovers

Mana Ionescumana@lightspandigital.com

@manamica

LET YOUR PEOPLE BE YOUR MOVEMENT

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#withoutshoes generated over 308K Instagram posts

LET INFLUENCERS TAKE OVER

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Mana Ionescumana@lightspandigital.com

@manamica

COMMUNITY TAKE-OVERS

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Mana Ionescumana@lightspandigital.com

@manamica

6. BE REAL

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”[Facebook is] overrated man. It's just—it's not real. It's like, it's just social media. It's just social media.”

Gordy, 15.

Mana Ionescumana@lightspandigital.com

@manamica

Use video to show people, processes, news, behind-the-scenesThe challenge is the number of options:• Periscope• Meerkat• Facebook Live• Snapchat

REAL TIME CONTENT

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Mana Ionescumana@lightspandigital.com

@manamica

Avoid formulaic responses:• No more, “Thanks for your comment.

Please fill out a customer service contact form here, or call…”

Adopt the 80/20 rule – 80% conversation & 20% “posting”

TALKING LIKE REAL PEOPLE

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Mana Ionescumana@lightspandigital.com

@manamica

TALK LIKE YOUR HUMANS

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Mana Ionescumana@lightspandigital.com

@manamica

LISTEN AND RESPOND

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Mana Ionescumana@lightspandigital.com

@manamica

1. Make a promise and stick to it2. Visuals first3. Break through the noise4. Offer a sense of intimacy5. Give choice and control6. Be real

ADOPT THE PRINCIPLES

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Mana Ionescumana@lightspandigital.com

@manamica

Chat with me!

mana@lightspandigital.com@manamica

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