Post on 17-Oct-2014
description
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Using simple game mechanics to enhance your SEO and user engagement.
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IS THIS US AT OUR BEST?
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LET ME TELL YOU A STORY
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(YOU CAN)
OPTIMISE EVERYTHING!
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http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
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SEOgadget.com
Associations
ID Target Market
Outreach
Partners
Our Tools
Hire an authority writer with audience
Our Guides
#RCS
About Us
Blog Custom 404 Webinars
Cheat Sheets
Careers Page
Video Tips
Social Commenter
Things
Infographics
G+
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SO, YOU’RE LINK EARNING
http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday
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ESTABLISHING YOUR BRAND
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ADDING VALUE
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DOING #RCS
http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version
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#RCS
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GROWING YOUR EMAIL LIST
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SPREADING YOUR REACH
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TELLING YOUR STORY
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BUILDING RELATIONSHIPS
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LEVERAGING YOUR
TECHNOLOGY
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AND, AUDIENCE TARGETING
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?
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I WANT TO GET MY BRAND
IN FRONT OF THESE PEOPLE WHERE DO WE NEED TO BE?
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CREATE SIMPLE SCHEMAS BASED ON ACTUAL PEOPLE
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http://wallblog.co.uk/
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I WANT TO GET IN FRONT OF
THESE PEOPLE
WHAT ARE THEIR INFLUENCERS SHARING?
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LOW INTERSECT
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HIGH INTERSECT
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The tweet
The extraction formula
The unshortened URL via unshortURL()
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0
5
10
15
20
25
30
Top 30 Most Frequently Shared Domains by Top / Relevant Influencers of Our Marketing Directors
Count OfOccurrence
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REALLY TARGETED OUTREACH
Who are you
targeting?
Identify
influencer
intersect
What Are those
People sharing?
Be there!
REALLY TARGETED OUTREACH
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• Add commuit slide here – note “new followers”, find out what they’re sharing, who’s influencing them and start again.
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HIGH INTERSECT!
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GEO TARGETED MENTIONS
= LINKS
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http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities
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LINK RECLAMATION (IMAGE + BRAND MENTIONS)
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A DAY AT THE OFFICE
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SCRAPE AND XPATH FOR BRAND MENTIONS
"prezzybox.com" -site:prezzybox.com -inanchor:prezzybox -inurl:prezzybox.com -intitle:prezzybox.com
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http://seogadget.com/how-to-find-lost-links/
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AUTOMATE THE CONTACT PROCESS
http://tools.seogadget.co.uk/use_api/
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http://seogadget.com/mozscape
SOMETIMES IT’S ABOUT WORKING SMARTER
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SLIDE HERE ON LINK COMPETITIVENESS TOOL
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Choose the Keyword (s)
Review Ranking Content in SERP
and Identify Weaknesses
Devise Strategy
and Verify with Publishers
Wireframe, Design, Chop
and Load Launch
JUST MAKE REMARKABLE HOW TO CREATE A PAGE FULL OF WIN
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• A slide to show you should just google eg: “laptop reviews”
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Cacoo
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SURVEY INFLUENTIAL PEOPLE
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1) IDENTIFY YOUR TARGET SEGMENTS
2) FIND OUT WHO INFLUENCES THEM
3) BE THERE
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THANK YOU
@RichardBaxter SEOgadget.com
Thanks to my team for making this possible and every day a little more awesome
Email me: richard@seogadget.co.uk