Post on 21-Jan-2018
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Hot Trends to Get Hot Results
Making Sense of Online Technology to Market
Your Business
47
% businesses withOUT a website
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97
% consumers who search products & services online
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46
% consumers who rely on social media when making a purchase
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82
% businesses NOT using social media
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93
% websites NOT mobile responsive
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27
% website with NO phone number
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72
% more likely to make a future purchase a>er following/interac@ng on TwiAer
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MeeKng
Personal RelaKonship
Familiarity with
ExperKse
Trust
Client
Issue for Prospect
Prospect EducaKon
Familiarity with
ExperKse
Trust
Client
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. . . Name
. . . Logo
. . . Tagline
. . . Website
. . . Mission Statement Copyright 2015 – All Rights Reserved www CKCGlobalMedia . com carolmcmanus@ckcglobalmedia . com
Your reputa@on…. What people say when you’re not around!
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Knowledge ExperKse Trustworthiness Intellectual Leadership Integrity
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Give them the Content They Crave
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• Brand Awareness • Customer Research • Increased Sales • ReputaKon Management • Increase Web or Foot Traffic • Compete with Big Brands • Become an Authority|Influencer
Have clear goals
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Social Choices
Your Social Media
Strategy
THE SOCIAL MEDIA STRATEGY WHEEL℠ Your
Website
Your Location
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• Best for networking and relationships • Your personal profile drives everything
else • Your company page for credibility • Have a clear goal • Don’t (over) promote • Post once a day
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• Best for building brand awareness • Use URL links to drive traffic • Stay engaged with your Likes • Use images and video • 1-2 posts per day
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• Best for reaching new people • Magnetize your fairy dust with
hashtags (#) • Follow influencers • Use shortened links (bit.ly or ow.ly) • Retweet and Favor • 2-10 tweets per day
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• Best for visual marketing • Shows your expertise and personality • Enhances your brand • Most viral site today • Post frequently
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• Best for reaching women (25-54) • Pictures or Illustrations of your work • Your website images should be pinnable • Pin a few times a week • Great for before and after pictures
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GooglePlus
• Best for building a network of like-minded people
• Critical for your web SEO • Always post here first • Post a few times a week
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YouTube
• Best for bringing you to life • Use to educate, inspire, tease, entertain,
or promote • Establish your own channel • Use a unique identifier • Audio is more critical than video • Post regularly
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Video Newcomers
• Best for video connection • Easy to use • Can be produced, edited, live-streamed • Will attract more views than anything else • Post generously
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INTEGRATE SOCIAL MEDIA WHILE YOU DO WHAT YOU DO
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Have a Plan
• Who do you want to reach?
• Where do they hang out?
• What are they looking for?
• What are you ‘selling?’
• Why should they ‘buy?’
• How are you different from your competition?
• What will define success?
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