Hot Trends to Get Hot Results


Hot Trends to Get Hot Results

Making Sense of Online Technology to Market

Your Business

47

% businesses withOUT a website


97

% consumers who search products & services online


46

% consumers who rely on social media when making a purchase


82

% businesses NOT using social media


93

% websites NOT mobile responsive


27

% website with NO phone number


72

% more likely to make a future purchase a>er following/interac@ng on TwiAer


MeeKng

Personal RelaKonship

Familiarity with

ExperKse

Trust

Client

Issue for Prospect

Prospect EducaKon

Familiarity with

ExperKse

Trust

Client


. . . Name

. . . Logo

. . . Tagline

. . . Website

. . . Mission Statement Copyright 2015 – All Rights Reserved www CKCGlobalMedia . com carolmcmanus@ckcglobalmedia . com

Your reputa@on…. What people say when you’re not around!


Knowledge ExperKse Trustworthiness Intellectual Leadership Integrity


Give them the Content They Crave


•  Brand Awareness •  Customer Research •  Increased Sales •  ReputaKon Management •  Increase Web or Foot Traffic •  Compete with Big Brands •  Become an Authority|Influencer

Have clear goals


Social Choices

Your Social Media

Strategy

THE SOCIAL MEDIA STRATEGY WHEEL℠ Your

Website

Your Location


LinkedIn

•  Best for networking and relationships •  Your personal profile drives everything

else •  Your company page for credibility •  Have a clear goal •  Don’t (over) promote •  Post once a day


Facebook

•  Best for building brand awareness •  Use URL links to drive traffic •  Stay engaged with your Likes •  Use images and video •  1-2 posts per day


Twitter

•  Best for reaching new people •  Magnetize your fairy dust with

hashtags (#) •  Follow influencers •  Use shortened links (bit.ly or ow.ly) •  Retweet and Favor •  2-10 tweets per day


Instagram

•  Best for visual marketing •  Shows your expertise and personality •  Enhances your brand •  Most viral site today •  Post frequently


Pinterest

•  Best for reaching women (25-54) •  Pictures or Illustrations of your work •  Your website images should be pinnable •  Pin a few times a week •  Great for before and after pictures


GooglePlus

•  Best for building a network of like-minded people

•  Critical for your web SEO •  Always post here first •  Post a few times a week


YouTube

•  Best for bringing you to life •  Use to educate, inspire, tease, entertain,

or promote •  Establish your own channel •  Use a unique identifier •  Audio is more critical than video •  Post regularly


Video Newcomers

•  Best for video connection •  Easy to use •  Can be produced, edited, live-streamed •  Will attract more views than anything else •  Post generously


INTEGRATE SOCIAL MEDIA WHILE YOU DO WHAT YOU DO


Have a Plan

•  Who do you want to reach?

•  Where do they hang out?

•  What are they looking for?

•  What are you ‘selling?’

•  Why should they ‘buy?’

•  How are you different from your competition?

•  What will define success?


Find Me:

[email protected] 203-‐286-‐8760


Hot Trends to Get Hot Results

Social Media

Transcript of Hot Trends to Get Hot Results