Every piece of content must be:REMARKABLEEDUCATIONALVALUABLE

Think QUALITY- to stand out

The best way to achieve this is by making sure content resonates on a personal level

HelpfulSolution-basedSpecific to someone’s needs

Questions to answer before creating content:• Who is the content most important to?• Does the topic really matter?• Does it deliver three things they’ll remember?• How will it build their interest for more?

AVOID Focusing on products and

their features/benefits

Producing an unsustainable amount of content

The way consumers find most of their content is by searching keywords, so…

BE SPECIFICGeneric topics have a lot of competition online.

Long-tail keywords and search phrases help your target audience find you.

BAD SEARCH EXAMPLE:

You own a pet boutique and want to find social media ideas to engage with customers

Notice Google suggests longer-tail searches…

GOOD SEARCH EXAMPLE:

Look at those results!!! Specific content to solve your request

Video is one of the fastest-growing, most effective forms of content!

Using the word “video” in email subject lines boosts open rates 19% and click-through rates by 65%

Prediction: 74% of all internet traffic in 2017 will be video

Video is entertaining:Grabs AttentionQuick way for consumers to get info

Visuals are the key to driving engagement

Prediction: Marketers believe video use will increase by 79% in 2016

“Facebook’s video traffic has reached 4 billion daily views, making the social network YouTube’s first real rival in online video.”

- Erin Griffith, Fortune

It’s not just YouTube anymore:

Start recording!

• Tailor content to the channel

• Pick 2 channels you want to own

• Rework content for each channel

Create a social media strategy

Some extra social media tips:• Short, compelling videos have

huge traction (think Vine and Instagram)

• Consumers are now turning to social media channels to search for information- Twitter!

• Don’t forget Pinterest and other visual social media sites

Mobile marketing is the leading trend this year

Phones are used for more than just calls and texts

Mobile-friendly brands get ranked higher by Google

80% of internet users search via smartphone

Prediction: by 2017, mobile commerce will account for 24.4% of overall commerce revenues

Content MUST be Mobile-Friendly

Responsive sites are the norm- make sure your content adapts easily across all devices

Responsive site: site that adjusts to screens of all sizes and is effective across all platforms

It’s all about

Your strategy can make a difference in your business today.