Post on 17-May-2015
description
HOOTSUITE BASICS
GATEHOUSE NEWS & INTERACTIVE DIVISION
AUDIO (888)251-2909CODE 630.310.9567
AUDIO (888)251-2909CODE 630.310.9567
The agenda
• What is HootSuite?
• Why use it?
• Getting set up
• How it works
• FAQ
• Resources, additional training
• A social media dashboard
• Lets you manage multiple profiles/platforms
• Lets you time your posts
• Allows you to view upcoming posts
What is HootSuite?
Why use HootSuite?
• Peak times for social media traffic don’t line up with traditional work hours.
• You want to post content when your readers are most likely to view it, and share it.
• Inner Circle 2013 includes Facebook and Twitter expectations seven days of the week.
Why use HootSuite
For Inner Circle 2013, all reporters must tweet from their own professional account
• News consumers are increasingly turning to Twitter for headlines, updates and interaction
• Reporters should tweet at least twice each day and multiple times during breaking news coverage
GOAL Increase reach, community interaction and potentially find stories and sources via Twitter
Why use HootSuite
For Inner Circle 2013, newsrooms must post to Facebook every day of the week.
Larger newsrooms also will have increased posting expectations.
• Readers are typically more active on Facebook during the weekends, and we need to reach our audience then.
• Posting more than twice daily gives more opportunity to promote your brand and content.
GOAL Increase our website referral traffic from Facebook for more pageviews.
Why use HootSuite
6-19 staff 5 posts per day
20 or more6 posts per day
1-2 staff 2 posts per day
3-5 staff 4 posts per day
HootSuite allows you to schedule Facebook posts and tweets from a single account.
2 tweets per day, seven days a weekExpectation is the same for all reporters
Getting set up
Sign up for a free account at hootsuite.com
• Use an email account that you’ll always have access to: (news@yourpaper.com)
• Use a generic password that everyone in the newsroom can have
To add Twitter:To add Twitter:
Getting set up
(1) In the top, left corner, click your user profile icon
(2) Under My Social Networks, click Add a Social Network
Getting set up
(4) Click Connect with Twitter
(3) Click Twitter
Getting set up
(5) Authorize HootSuite to use your account by logging in to Twitter.
• Type in your Twitter handle
• Enter your password
• Click Authorize app
To add Facebook:To add Facebook:
Getting set up
(1) In the top, left corner, click your user profile icon
(2) Under My Social Networks, click Add a Social Network
Getting set up
(4) Click Connect with Facebook
(3) Click Facebook
Add social networks like Facebook and TwitterAdd social networks like Facebook and Twitter
Getting set up
(5) Type in Facebook credentials
(6) Click Log In, located at the bottom-right of the login screen
(7) Click the “plus” icon to add the profile. Click the check mark to remove the profile
Add social networks like Facebook and TwitterAdd social networks like Facebook and Twitter
Getting set up
(8) Check the box, ensuring a new tab is are created for your Facebook page
(9) Click Finished importing
How it works
Compose your post just like you would in Facebook or TwitterCompose your post just like you would in Facebook or Twitter
Select the pages you want to publish to
Select the pages you want to publish to
Cut and paste the link to your story into the built-in URL shortener
Cut and paste the link to your story into the built-in URL shortener
Click Send Now to post, or the calendar icon to schedule your postClick Send Now to post, or the calendar icon to schedule your post
How it works
How to: Time-stamp a postHow to: Time-stamp a post
Click on the calendar icon
Type in your message
Use built-in link shortener
Select a date, time
Click “Schedule”
Click on the calendar icon
Type in your message
Use built-in link shortener
Select a date, time
Click “Schedule”
How it works
How to: Monitor scheduled postsHow to: Monitor scheduled posts
Click on the paper airplane icon
View your upcoming posts
How it works
How to: Alter or delete a scheduled postHow to: Alter or delete a scheduled post
Click on the post
Select the “X”
You can also edit your post by selecting the “Edit” option.
FAQ
Can I delete Facebook content on Hootsuite?No. If you want to delete a post, you must log in to your Facebook page and delete it manually.
I’m using the built-in scheduler on Facebook. Do I need to switch to HootSuite?No. Using Facebook’s scheduler is fine. But HootSuite allows you to add Twitter accounts, so you can schedule tweets in advance.
Can I delete Facebook content on Hootsuite?No. If you want to delete a post, you must log in to your Facebook page and delete it manually.
I’m using the built-in scheduler on Facebook. Do I need to switch to HootSuite?No. Using Facebook’s scheduler is fine. But HootSuite allows you to add Twitter accounts, so you can schedule tweets in advance.
FAQ
The free version of HootSuite only allows five streams. I have six Twitter or Facebook accounts. What now?HootSuite Pro, which lets you add unlimited streams, is $10 a month. If Pro isn’t an option, organize your streams using multiple accounts.
Can I remove streams I no longer want?Yes. Under your profile, all your social networks will be listed. To remove one, just hover over it, click on the gear that appears and choose “Remove from HootSuite.”
The free version of HootSuite only allows five streams. I have six Twitter or Facebook accounts. What now?HootSuite Pro, which lets you add unlimited streams, is $10 a month. If Pro isn’t an option, organize your streams using multiple accounts.
Can I remove streams I no longer want?Yes. Under your profile, all your social networks will be listed. To remove one, just hover over it, click on the gear that appears and choose “Remove from HootSuite.”
Resources
Mike Turleymturley@
corp.gatehousemedia.com
Sarah Corbitscorbitt@
corp.gatehousemedia.com
• More information can be found in the 2013 Inner Circle Handbook. Download at www.ghnewsroom.com
• Contact your content team manager:
Carlene Coxccox@
corp.gatehousemedia.com
Brad Jenningsbjennings@
corp.gatehousemedia.com
HOOTSUITE BASICS
GATEHOUSE NEWS & INTERACTIVE DIVISION