GU Diploma: Our Brand

What is a brand?

What is a brand?

•A name•A product•An emotion•A set of associations•A benefit•A statement

Sometimes it’s hard to put into words.

Today, everyone and everything is a brand.

I tweet therefore I am.

Today, we are the brand.

So who are we?

We are GU.

What does that mean?

We provide connected

digital solutions.

That’s what wedo but how is

more interesting.

GU is a team sport.

Defined by our values

1. To be inspired everyday2. To be innovative

3. To support each other4. To celebrate success & have fun

5. To learn from mistakes6. To strive to be better7. To learn & to share8. To be transparent

9. To be open-minded10.To lead

Why is this important?

Life is short.

How short?

28,000 days.

31% of our lives

The GU brand is our collective

voice.

Our blogGrand MusingsOur web site

GUM#Our clubs

GUUYou Fund

Get involved.