GU Diploma
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GU Diploma: Our Brand
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GU is a leading digital agency based in London. We provide connected digital solutions to some of the world's largest brands. This is the first presentation of the Grand Union diploma on the GU brand. Everyone at GU is taking part in the diploma in order to better understand what we all do & how we can all work better together.
Transcript of GU Diploma
GU Diploma: Our Brand
What is a brand?
What is a brand?
•A name•A product•An emotion•A set of associations•A benefit•A statement
Sometimes it’s hard to put into words.
Today, everyone and everything is a brand.
I tweet therefore I am.
Today, we are the brand.
So who are we?
We are GU.
What does that mean?
We provide connected
digital solutions.
That’s what wedo but how is
more interesting.
GU is a team sport.
Defined by our values
1. To be inspired everyday2. To be innovative
3. To support each other4. To celebrate success & have fun
5. To learn from mistakes6. To strive to be better7. To learn & to share8. To be transparent
9. To be open-minded10.To lead
Why is this important?
Life is short.
How short?
28,000 days.
31% of our lives
The GU brand is our collective
voice.
Our blogGrand MusingsOur web site
GUM#Our clubs
GUUYou Fund
Get involved.
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