Ashley HarerJasmine YangPeace ChenAmy Zou

Company Name- MIX We chose the name Mix Marketing and

Advertising Firm to represent our different backgrounds as a team.

Our home countries are Taiwan, Korea, China, and The United States.

We believe Mix, as a name for our company, represents the mixture of our personalities, cultures, backgrounds, and knowledge.

Story Behind Our Logo Color- the mint color of the logo shows

the eco-friendly concept, which is very popular and important in San Francisco.

Braided Fluid Easy Simple Straight forward Reusable

material for string/tag

Charm with Verbena ‘V logo’

Packaging

PICTURE

Tagline - A play on a very popular American holiday song

Romantic Festive Sweet Heart-warming Wanted to

capture both a man and a woman wearing the product

Holiday Postcard

Catchy Tagline Simple Elegant Highlight the

scarf Again shows the

dual gender versatility

Regular Postcard

Rustic Verbena website

themed Nature Organic

Web Image

Scarf Campaign

Keep the consumer engaged and excited about our product through social media, the website, and contests.

Social Media

We would want the scarf to have an individual Instagram, Twitter, and Facebook

We will use social media sites to accumulate likes and follows so that we can push sales on the scarves, new styles, and events.

Website

The Verbena Chocolat site already exists. The scarves are on the site already, but we would want to have links to the social media sites available on the website.

Contests This we believe is the most important outlet to get the

consumers’ attention. By using the hash tag #everydayscarf, we have a way to

interact with our consumers. We can hold contests where people wearing their Verbena

scarf on Instagram can use the hash tag and automatically be entered to win a chance to an exclusive Verbena Chocolat event.

For people that don’t have a scarf yet, they can tell us why they like The Everyday (For Everyone) Scarf in a Facebook status and use the hash tag to enter for a chance to win a scarf.