Post on 27-May-2020
Six Figure Product Creation
Getting the Most out of Social Media Marketing
Kathleen Gage www.PowerUpForProfits.com
Six Figure Product Creation
What you will learn
• Best practices
• Which social networks are best to use
• What needs to be at the center of your social media activity
• A 30 minute a day plan to get the most out of social media
Six Figure Product Creation
To get the most out of your efforts
• Connect
• Hold conversations
• Build credibility
• Build community
• Show that you care
• Webinars
• Insights to marketing
• 5 effective and proven marketing strategies
Six Figure Product Creation
Social Media Marketing
• Takes time
• Takes effort
• Takes focus
• Takes financial investments
• Webinars
• Insights to marketing
• 5 effective and proven marketing strategies
Six Figure Product Creation
Social Media Marketing Plan
Six Figure Product Creation
First Steps
• Research your target market
• Research your keywords http://www.wordstream.com/keywords
• Have clear goals
• Webinars
• Insights to marketing
• 5 effective and proven marketing strategies
Six Figure Product Creation
Keyword “Pitbull Dog”
Six Figure Product Creation
Time Savers
• Gmail email account for your social media activity
• Keep username and passwords in convenient (but safe) location
• Add all social media sites to your favorites for easy access
• Use something like www.hootsuite.com to update sites and save time
• Outsource if at all possible
• Insights to marketing
• 5 effective and proven marketing strategies
Six Figure Product Creation
Six Figure Product Creation
Best Practices
• Content is king
• Minimal promotional material (10 – 20%)
• Be yourself – be human
• Avoid sharing that which you would not want the world to see (Grandma rule)
• It’s about relationships
• Create conversations
• Insights to marketing
• 5 effective and proven marketing strategies
Six Figure Product Creation
Best Practices – (con’t)
• Keep your goals in mind – visibility, credibility, relationship building, customer service, sales
• Be consistent
• Connect with people in your target market, thought leaders and potential partners
• Outsource whenever possible
• Make your content viral worthy
• Insights to marketing
• 5 effective and proven marketing strategies
Six Figure Product Creation
Your Blog
• WordPress (self hosted) is a good choice for most
• Post at least once a week –more if possible
• Opt in box for building your list
• Subscribe to a good database service
• Add share buttons
• Insights to marketing
• 5 effective and proven marketing strategies
Six Figure Product Creation
Share buttons
Six Figure Product Creation
Your Blog – (cont’t)
• Posts can be 250 – 300 words
• Lists are great
• A blog post series works
• Comment on other expert’s blogs
• Do what you can to have others host you
• Insights to marketing
• 5 effective and proven marketing strategies
Six Figure Product Creation
Six Figure Product Creation
30 minutes to social media fame
• Twitter – 10 minutes
• Facebook – 10 minutes
• LinkedIn – 5 minutes
• YouTube – 5 minutes
• Insights to marketing
• 5 effective and proven marketing strategies
Six Figure Product Creation
• Helpful tips for your niche
• Blog posts
• Articles
• Quotes
• News Items
• Links of interest
• Retweets
• @replys
• Promotional information 10 – 20% of the time
Six Figure Product Creation
• Create a profile with your real name (rules)
• Business page
• Friends to add
• Add events
• Comment on friends’ walls
• Add valuable information
• Add much of what you add on Twitter
• You can connect Twitter and Facebook
Six Figure Product Creation
• Update your status once per day
• Can be very beneficial in a local market
• Add connections 1 – 2 times a week
• Invite colleagues to join you
• Groups
• Recommendations
• Ask questions
• Conduct surveys
• Report findings
Six Figure Product Creation
YouTube
• Short training videos
• Use keywords in title and description
• Put URL at the beginning of a description
Six Figure Product Creation
In Conclusion
• Have a plan
• Work the plan
• Stay committed
• Outsource when you can