All Things WordPress: Getting the Most Out of Your Email Marketing
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Transcript of All Things WordPress: Getting the Most Out of Your Email Marketing
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Getting the most out of your email marketing
#ATWP
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Norah Kathryn Green
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AllThingsWordPress.com
Facebook Group LinkedIn Group Google+ Community
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Join us on Slack
AllThingsWordPress.com/slackto request to join
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Business: September 22“I don’t have time for this Meetup”
All Things WordPress
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Thursday, October 6Developers: ??
All Things WordPress
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Tuesday, October 11How to choose a WordPress theme
WP Atlanta MeetUp: Kathy Drewien
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Thank You to Our Sponsor
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ClickHOST now offers Managed WordPress hosting on AWS: - Super fast and reliable - Built on Amazon Web Services - Unlimited data transfer - 10GB SSD disk space - Backups & Monitoring - Starting at $29/month
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20% off monthly or annual plans with code: CH-ATWP20
www.clickhost.com
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Getting the most out of your email marketing
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More effective than social media
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Email is read on the phone
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Why?
● There are 3.2 billion email accounts● Emails have a longer lifespan than
social media● Email marketing has an ROI of 3800%
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Systems
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Why we prefer MailChimp
Free • Slick • Easy • Powerful
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Define your goals
What is your goal?
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Define your goals
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Define your goals
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Define your goals
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Define your goals
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Define your goals
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Define your goals
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Define your goals
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Writing effective copy
Subject lines
Body content
Calls-to-action
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Building your list
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Building your list
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Landing pages
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Execution
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Setting up a list
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Setting up a list
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Adding a sign-up form to your site
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Adding a sign-up form to your site
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Adding a sign-up form to your site
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Adding a sign-up form to your site
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Sending
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Sending a campaign from a template
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Sending a campaign from a template
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Sending a campaign from a template
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Sending a campaign from a template
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Sending a campaign using HTML
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Sending a campaign using HTML
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Sending a campaign from a template
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Sending a campaign via RSS
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Sending a campaign via RSS
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Sending a campaign via RSS
http://www.greenmellenmedia.com/category/seo-blog/feed/
http://www.greenmellenmedia.com/tag/wordpresstag/feed/
http://www.greenmellenmedia.com/author/ali/feed/
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Sending a campaign via RSS
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Automation
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Automation
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Automation
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Automation
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Automation
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Automation
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Bonus tips
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Getting results
Use your actual name as the “from” address
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Getting results
Promise something good (but don’t say “free”)
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Getting results
Use a number
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Getting results
Don’t be too clever
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Getting results
Keep it short(usually)
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Getting results
Be consistent
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Getting results
Pace carefully
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Getting results
Follow the rules
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Measuring Results
● Opens● Click-through rates (CTR)● Conversion rate● Bounce rate● List growth rate● Email sharing/forwarding rate
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Watch your stats
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A/B Testing
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Thank You to Our Sponsor
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Getting the most out of your email marketing
#ATWP