Getting the Most out of Social Media Marketing · Getting the Most out of Social Media Marketing...

Six Figure Product Creation

Getting the Most out of Social Media Marketing

Kathleen Gage www.PowerUpForProfits.com


What you will learn

• Best practices

• Which social networks are best to use

• What needs to be at the center of your social media activity

• A 30 minute a day plan to get the most out of social media


To get the most out of your efforts

• Connect

• Hold conversations

• Build credibility

• Build community

• Show that you care

• Webinars

• Insights to marketing

• 5 effective and proven marketing strategies


Social Media Marketing

• Takes time

• Takes effort

• Takes focus

• Takes financial investments

• Webinars




Social Media Marketing Plan


First Steps

• Research your target market

• Research your keywords http://www.wordstream.com/keywords

• Have clear goals

• Webinars



http://www.wordstream.com/keywords

http://www.wordstream.com/keywords


Keyword “Pitbull Dog”


Time Savers

• Gmail email account for your social media activity

• Keep username and passwords in convenient (but safe) location

• Add all social media sites to your favorites for easy access

• Use something like www.hootsuite.com to update sites and save time

• Outsource if at all possible



http://www.hootsuite.com/


Best Practices

• Content is king

• Minimal promotional material (10 – 20%)

• Be yourself – be human

• Avoid sharing that which you would not want the world to see (Grandma rule)

• It’s about relationships

• Create conversations




Best Practices – (con’t)

• Keep your goals in mind – visibility, credibility, relationship building, customer service, sales

• Be consistent

• Connect with people in your target market, thought leaders and potential partners

• Outsource whenever possible

• Make your content viral worthy




Your Blog

• WordPress (self hosted) is a good choice for most

• Post at least once a week –more if possible

• Opt in box for building your list

• Subscribe to a good database service

• Add share buttons




Share buttons


Your Blog – (cont’t)

• Posts can be 250 – 300 words

• Lists are great

• A blog post series works

• Comment on other expert’s blogs

• Do what you can to have others host you




30 minutes to social media fame

• Twitter – 10 minutes

• Facebook – 10 minutes

• LinkedIn – 5 minutes

• YouTube – 5 minutes




Twitter

• Helpful tips for your niche

• Blog posts

• Articles

• Quotes

• News Items

• Links of interest

• Retweets

• @replys

• Promotional information 10 – 20% of the time


Facebook

• Create a profile with your real name (rules)

• Business page

• Friends to add

• Add events

• Comment on friends’ walls

• Add valuable information

• Add much of what you add on Twitter

• You can connect Twitter and Facebook


LinkedIn

• Update your status once per day

• Can be very beneficial in a local market

• Add connections 1 – 2 times a week

• Invite colleagues to join you

• Groups

• Recommendations

• Ask questions

• Conduct surveys

• Report findings


YouTube

• Short training videos

• Use keywords in title and description

• Put URL at the beginning of a description


In Conclusion

• Have a plan

• Work the plan

• Stay committed

• Outsource when you can

Getting the Most out of Social Media Marketing · Getting the Most out of Social Media Marketing...

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