Creating Optimal Reviews: Getting the most out of your code reviewers
Getting and Marketing Reviews
29
GETTING & MARKETING YOUR REVIEWS Glenn Pasch, COO PCG Consulting
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Online Reputation is one of the biggest assets for your growing business. Learn how to create a process to gather reviews as well as ideas on how to share them with future customers.
Transcript of Getting and Marketing Reviews
GETTING & MARKETING YOUR REVIEWS
Glenn Pasch, COOPCG Consulting
“If it is to be, it’s up to me.”
Jackie B. Cooper as quoted in “The Prosperity Equation” by Jim Ziegler
You Only Know What You Know!
Zero Moment of Truth
• Download a free copy of this eBook written by Google
• This is a very fundamental concept which should fuel your business investments in digital marketing and social media.
• Ignorance of ZMOT in expensive!
• www.zeromomentoftruth.com
Workshop Goals
• Who is the new “Digital” Customer
• Understanding Reviews and how they impact your business.
• How behavior onsite impacts online reputation
• What processes Dealers need to implement
• On Site Branding of Reputation
Look Outside Your Industry
Reviews are Used Everywhere
Shopping Cycle Compressed
Circle of Influence
Customer
Friends & Family
Online Marketing
Past Experience
Traditional Marketing
Circle of Influence
Customer
Friends & Family
Online Marketing
Past Experience
Traditional Marketing
OnSite Marketing
Creating The “Atmosphere” for Reviews
On Site Branding: “Tell Me How I Am Doing”
Asking for Review
• Ask Everyone• Ask while Paperwork is being
done or downtime• Ask for personal review, not for
dealership• Explain to them that an email will
be sent out with a link
Where To Post
• Google + Local• Yelp• Third Party Platforms• Sites in Your Google + Local
Account• Type “Name of Dealership
Reviews” for list
Avoid This At All Costs
http://www.pcgconsultingservices.com/resources/google-reviews-whitepaper/
The New Rules: RADIUS
Email Templates
• Write out a personal thank you
• Compare it to your Template
• Change it to be more personal
• Include a short video• Link to reviews
Responding to Reviews
• Keep it Short• Respond to all Negative• Respond to 2/3 of positive• Give your name, title and
direct phone #• No email in response
unless # is there as well
Marketing ReviewsInside and Out
Wall Of Fame
Sales People Front and Center
Web & Social Branding
Summary
• Create The Atmosphere On Site• Create a specific process to get reviews• Let customers know results and changes• Market your performance online• Use all effective Channels to do so• This does not stop. New Culture begins today
• Join online communities that allow you to engage with your peers and get help for free:• www.internetsalesmanager.org• www.dealerrefresh.com• www.drivingsales.com• www.automotivedigitalmarketing.com• www.dealerelite.net
• Need Assistance, Just Call!• Office: 732.450.8200• Email: [email protected]• www.pcgconsultingservices.com
Thanks
