Kurt ShaverThe Sales Foundry

Get To Sales

Why Use LinkedIn?

How to Leverage LinkedIn

Taking it to the Next Level

Agenda

100 MILLION

I need help ___________________.

Ideal Prospects,Partners,

Suppliers,…

Knows Ideal Prospect

Rolodex

Linked Shows Your Connection’s

Connections

Main Benefit: More Referrals

Objectives

Find People

Be Found

Business photo Headline (attention grabbing) Description (keywords) Website, Facebook, Twitter links Work History/Education Phone number And much more…

1. Be Found – Professional Profile

No. 1 LinkedIn Tip:

“Get a professional headshot, not the one of you in front of a mountain or lake that you use on Facebook.”

Photos for _________ Employees

Profile Example: Photo

Not ThisThis

Profile Example: Summary

Not ThisThis

Professional Experience:30 years in strategy and research40 new product launches50 different industries: Consumer & B2B60 sales & advertising campaigns1,000 facilitated meetings and interviews12 international markets including:London, Paris, Munich, Glasgow, Oslo, Basel, Montreal, Toronto, San Juan, Sydney, Singapore and Hong Kong

Marketing Consultant

Growing Your Connections

You

Clients Suppl

iers

PeopleWhose Biz Benefits

EmployeesPast

Referral Give/Gets

Friends &

Family

Real World Networking Groups

OnlineNetwork

ing

# of Connections for _______

0

50

100

150

200

250

60 47

250

All 76 1st 73Recommended

Import database People You May Know Who’s Viewed Your Profile Search Browse Group members Browse Co. employees

Grow Your Connections

1. Add to network OR

2. Get introduced OR

3. Accept invitation

Find Them Action

Recommendations

Example: Recommendation

Not ThisThis

“__________________ is highly knowledgeable and experienced in the podcasting arena. With _______, complex concepts are easily understood. And if you're writing a book or need assistance with the process, she's an excellent choice. She truly is the Author-izer.”

Baylan Megino, Owner, White Light Associates

0 Recommendations or

“____________ is great.”

Groups

Showcase your expertise:

Updates

Comments

Questions/Answers

Discussions

Promotions & Events

Social Media (People Publish)

2. Find Customers- Search

All LI 100M

2. Find Customers- Search

All LI 100M

“Meeting Planner”OR “Event Planner”

2. Find Customers- Search

All LI 100M

50 Mls 2,402

“Meeting Planner”OR “Event Planner”

2. Find Customers- Search

All LI 100M

Friend of Friend (2nd

Level) 161

“Meeting Planner”OR “Event Planner”

Personal Referrals

2. Find People – Rapport Research

• Leverage Profile Info

• Ask Your Connections

• Study Company Page

Who Am I?

Interests: • Commuting by bike to work

• Wood working

• Hiking

• Traveling

• Member of Sausalito Yacht Club Harry Chapman

1. Drag-n-Drop Sections

2. Embed Video

3. Pick a Zip

4. Profile Organizer

5. Boolean Search (AND, OR, NOT)

5 Advanced Tips

Summary

Why Use Linked Profiles Building Connections Networking Sources Recommendations Groups Q&A Updates and Comments Searching for Prospects Company Page

Mobile Effective Writing Tips Applications Personal Settings Help Resources InMail Premium Account Recruiting Employees LinkedIn News Feed Leveraging Video

Want Some Assistance?

Individual Coaching• Your Issues• Your Schedule

Group Coaching• Shared Issues• Fixed Schedule (4 X 1

hr.)

BACN Business Booster

Individual Coaching Group Coaching

25% Off

Today

Live SeminarAugust 17

SFO

Kurt Shaver, (707) 542-9022, www.thesalesfoundry.com