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Transcript of Sales presentation LinkedIn
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Our solutions Increase sales, CSI and retention
Our mission making customers happy.
Ø Award winning technologies Ø Hundreds of dealer clients across the country Ø Multiple Dealer 20 Group award winner
Ø Auto Experience to the point that oil runs in our veins Ø Cars.com | vAuto | Porsche AG Ø Hansel Auto Group | Penske Auto Group | SONIC Automotive Ø AutoNation |Price Family Dealerships | TSAN
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Award Winner Driving sales Innovation cup finalist And award winner.
Sources: AOL Autos – Index on Consumer Greatest Needs & Concerns (Service / Repair & Buying 2nd Half 2010)
OEM Loyalty
Average OEM brand loyalty is under 50%. Polk Data
Dealer Sales Loyalty
The sales & service experience drive repeat business. Maritz
Research
Dealer Service Loyalty
Service loyalty drops with age of vehicle. Loyalty is key to LCV
and profitability. F&I Magazine.
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Gaining customer loyalty it is about the in-store experience
0% 10% 20% 30% 40% 50% 60% 70% 80%
Hyun
dai
Hond
a Kia
Chevrolet
Lexus
Jeep
MINI
Indu
stry Average
Land
Rover
GMC
Acura
Porsche
Buick
Mitsub
ishi
Volvo
Scion
Suzuki
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
2 Yrs 5 Yrs 7+ Yrs
Brakes Service
Oil Change
Tire Rotation
Battery
Tire Replacment
Satisfaction Level
Satisfaction
Car Sold
Bought From Same Dealer
Cars Sold based on Loyalty
Completely Satisfied
47% 343 52% 179
Very Satisfied 23% 169 41% 69
Fairly Satisfied 16% 119 25% 30
Somewhat Satisfied
7 49 4% 2
Very Dissatisfied 6% 45 8% 4
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
100%
78%
61% 47%
37% 29%
23% 18% 14% 11%
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Probability of customer not returning: 22%*
Probability of Using Your Repair Shop Again
More resent primary research of 300 dealers has shown 35% to 50% probability of not returning.
*Facts research, ASA 2007 survey
Today’s reality retention and customer service.
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
*AOL survey
The customer’s perception perception in reality.
25
27
34
39
40
46
60
63
64
68
75
86
90
91
100
111
115
136
142
152
153
157
178
223
225
Compare features/prices Calculate montly payment
Understand financial options Closest inventory match
Best car for my needs Understand guarantees Compare dealer prices Reliable online quotes
Shopping around for repairs Sell or trade-in
Repair at dlr or ing Get trade-in price
Determinate good price Dealer ratings/reviews
When to sell Find repair shop/ratings Reliable service quotes
Necessity of repairs Negotiate service quotes
Final dealer price Anticipate expensive repairs
Negotiable parts of dealer price Repair diagnostic
Overpay for service Inflated repai estimates Nauseating
Headache-inducing
Irritants
Minor hassles
Not a significant problem
v Service/repair
v Buying
Service/repair and final dealer pricing are the biggest pain points
tor customers
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
*Facts research, ASA 2007 survey
Ø Be price transparent Ø Show value Ø Be convenient Ø Establish trust Ø Communicate well
“Get the in-store experience right and your customer will tell the world.”
--advantage tec--
Our philosophy a bird in hand is worth two in the bush.
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
74% of all brand purchase decisions are made in-store.
Consumers who view in-store programming are 1.5 times more likely to buy.
* Strategy institute ** POPAI research ***Arbitron Retail Media Study – Volume I2004
advantage tv. Patent-Pending Banner TV
74% 1.5 times more likely
to buy
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Fully Automated Updates
Ø Live TV Integrates with your current cable or satellite provider.
Ø Automated New Car Specials Ø Automated Aged Used Vehicle
Inventory Ø Fixed Op Specials Ø F&I Information Ø Automated Accessories Ø Dealership Specials Ø Dealer Logo / Tab
advantage tv. Patent-Pending Banner TV
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
advantage tv. Service Specials & Campaigns
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
advantage tv. 45 Day Aged Pre-Owned Inventory
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
71%
164.2 Phone Calls
On average, people across generations
Send many more Texts than phone calls
764.2 Text Messages**
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
advantage txt. Today’s Consumers prefer texting
Irvine BMW 3% CSI increase in a several months
advantage txt. FCC & TCPA Compliant
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Automated text at 9:27 AM Viewed at 9:34 AM Vehicle ready at 3:21 PM RO open at 9:23 AM
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
advantage txt. Better Faster Communication = Happy Customer
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Simple & easy
Ø DMS integrated & certified No data entry
Ø Increased CSI
Ø FCC & TCPA compliant
Ø Cloud based, runs on desktop
Ø Records all texts for future retrieval
Ø Comprehensive reporting
Ø Integrated landing page with sales
contact info and new car specials
advantage txt. Exceed Customer Expectations
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Ø Faster updates to customer
Ø Less voice mail
Ø Quick mid-service updates
Ø One click vehicle ready for pick
function
Ø Template messages
Ø Delivery confirmation
Ø Retrieve old messages for disputes
advantage txt. Improving service departments
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
20% of your service drive customers view the landing page with specials
Ø Provide customers with repair status on their mobile phone
Ø Automated specials under repair status
Ø One touch dial to sales for complimentary appraisal
Ø Fuel your sales department with the service drive customers
advantage txt. Fuel Your Sales Department
Irvine BMW 3% CSI increase in a several months
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved. Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Ø Cloud based – desktop & tablet compatible (mobile coming)
Ø Familiar email-like screen Ø Customer, RO & vehicle data is
automatically populated from DMS. Ø Records all texts for future retrieval Ø Message date/time stamp Ø Print and file capability of text messages
advantage txt. Service Advisor Desktop & Mobile Solution
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
advantage ds. Digital Signage Made Easy
TV / Digital Signage receives 10 times the eye contact of static signage.
Receives 10 times the eye contact of static signage.
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Ø Service Menu Boards Ø Sales Appointment Boards
Ø Vehicle Status Boards Ø Customer Appointment Boards Ø Upgrade & Complimentary Appraisal Boards
Service Menu Board Sample
Customized Boards Available
Companies with the strongest multi-channel customer engagement strategies retain on average 89% of their customers. Compared with 33% for companies with weak multi-channel strategies. – “Why Omnichannel strategy matters” by Paul Demery
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Adapting to consumer behavior influences buying and retention
89% 33%
Irvine BMW 3% CSI increase in a several months
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
advantage txt. Proven results driving profits
“…just great and attentive; a pleasure to visit yesterday. And the the text updates are a terrific way to bring technology into the customer experience – it works.” [DealerRater Survey for GMC Buick store]
“…I used the texting service - I thought it was great!!” [Facebook Post for a BMW dealership]
“…Thank you for the message. This system is cool. I’ll be there after lunch, around 2pm. Thanks.” [Chevy dealership]
“Todd! Just left u a stellar online and yelp review! Dave” [Chevy dealership]
16 service drive costumers appraisal requests in one month [Magnusson's Lexus]
3% CSI increase within a few months - Automotive News January 5th, 2015 [Irvine BMW] dealer
customer
93.5 94.6 94.2 95.6 95.8
80 90
100
Jul Aug Sept Oct Nov
Clawson District National
81.0 82.0 80.0 83.7 90.0
70 80 90
100
Jul Aug Sept Oct Nov
Clawson District National
"Our exit surveys consistently show 2 (vehicle) sales per week from our waiting area TV which is using the AdVantageTec system."
VP Brian Ressler, Piercey Toyota – AVT TV & Digital Signage
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Overall CSE Trend IMPROVED CUSTOMER SATISFACTION TREND – 93.5 TO 95.8 WITHIN 5 MONTHS % will Definitely return to dealer for service IMPROVED RETENTION SURVEYS – 81 TO 90 WITHIN 5 MONTHS
“I strongly believe we need to communicate with our customers in their preferred medium – AdvantageTec made this possible with a DMS integrated and FCC compliant texting solution.”
GM. Andy Costello, San Rafael BMW – AVT SMS
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
advantage txt. Happy customers post to social media
Copyrights © 2009-2015 AdVantageTec. All Rights Reserved.
Proposal # Set-up, Activation & Training Monthly Subscription
advantage txt 1 $495 $495
advantage tv 1 $495 $199
advantage ds 1 $295 $99
Ø Advantage SMS - Unlimited advisor & customer texting. Ø Advantage SMS - Assumes 1500 monthly Repair Orders | $50 discount <
800 ROs or $100 addition > 2500 ROs
Ø Advantage SMS - Unlimited advisor & customer texting. Ø *Advantage SMS - Assumes 1500 monthly Repair Orders | $50 discount < 800 ROs
or $100 addition > 3000 ROs
AVT Pricing Standard # Set-up, Activation &
Training Monthly
Subscription
advantage txt 1 $695 $595
advantage tv 1 $695 $259
advantage ds 1 $295 $129