THE GEN Z�

PRESENTED BY ROMAIN BRIGNIER�INSPIRED BY REAL LIFE �

 

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ID PLEASE ! �Who are z-ey?�

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WHAT THE �F*%K IS�#GENZ ?�

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FRESH MINDS�BORN AFTER �1995.�

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IN THE MIDDLE �OF THE CRISIS�

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AFTER THE �INVENTION OF�THE INTERNET.�

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WE ARE �Here are 6 reasons why. �

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We think that there is no difference between reality and digital ! �

2�CONNECTED.�

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FRUSTRATED.�

70% OF US THINK�THAT WE CANNOT

EXPRESS TOTALLY OUR POTENTIAL IN THIS�

WORLD.�

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NOT AFRAID.�

DESPITE THE CRISIS�53% OF�

US WANT TO BE �ENTREPRENEURS.�

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CREATIVE.�

37% OF US�WANT TO INVENT�

SOMETHING THAT WILL �CHANGE THE WORLD.�

MUSICIANS.�BLOGGERS.�YOUTUBERS.�

VINERS.�INSTAGRAMERS.�

ENTREPRENEURS.�

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PLEASURE ORIENTED.�

DO WHAT WE �WANT TO DO AND �

DO IT FAST.��

LIVE PASSIONATELY �

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OPEN MINDED.�

THE MOST TOLERANT�GENERATION EVER.�

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BLENDED !�(race & gender) �

HOW TO�build a “Gen Z ready” �campaign ?�

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_ UNDERSTAND THEIR FRUSTRATIONS.�

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_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�

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_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�

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_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�_ MAKE IT PLEASURABLE & ENTERTAINING.�

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_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�_ MAKE IT PLEASURABLE & ENTERTAINING.�_ ADAPT CONTENT TO THE ≠ DEVICES.�

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_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�_ MAKE IT PLEASURABLE & ENTERTAINING.�_ ADAPT CONTENT TO THE ≠ DEVICES.�_ RESPECT THEIR PRIVACY.�

THANKS ! � **   �D�