Gen Z - Insights
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THE GEN Z�
PRESENTED BY ROMAIN BRIGNIER�INSPIRED BY REAL LIFE �
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ID PLEASE ! �Who are z-ey?�
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WHAT THE �F*%K IS�#GENZ ?�
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FRESH MINDS�BORN AFTER �1995.�
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IN THE MIDDLE �OF THE CRISIS�
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AFTER THE �INVENTION OF�THE INTERNET.�
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WE ARE �Here are 6 reasons why. �
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We think that there is no difference between reality and digital ! �
2�CONNECTED.�
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FRUSTRATED.�
70% OF US THINK�THAT WE CANNOT
EXPRESS TOTALLY OUR POTENTIAL IN THIS�
WORLD.�
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NOT AFRAID.�
DESPITE THE CRISIS�53% OF�
US WANT TO BE �ENTREPRENEURS.�
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CREATIVE.�
37% OF US�WANT TO INVENT�
SOMETHING THAT WILL �CHANGE THE WORLD.�
MUSICIANS.�BLOGGERS.�YOUTUBERS.�
VINERS.�INSTAGRAMERS.�
ENTREPRENEURS.�
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PLEASURE ORIENTED.�
DO WHAT WE �WANT TO DO AND �
DO IT FAST.��
LIVE PASSIONATELY �
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OPEN MINDED.�
THE MOST TOLERANT�GENERATION EVER.�
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BLENDED !�(race & gender) �
HOW TO�build a “Gen Z ready” �campaign ?�
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_ UNDERSTAND THEIR FRUSTRATIONS.�
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_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�
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_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�
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_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�_ MAKE IT PLEASURABLE & ENTERTAINING.�
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_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�_ MAKE IT PLEASURABLE & ENTERTAINING.�_ ADAPT CONTENT TO THE ≠ DEVICES.�
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_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�_ MAKE IT PLEASURABLE & ENTERTAINING.�_ ADAPT CONTENT TO THE ≠ DEVICES.�_ RESPECT THEIR PRIVACY.�
THANKS ! � ** �D�
