GEEK,

Chic,

& meek

#WHIMSICAL

#EXPONENTIAL

#NEEDITMAKEIT

From human bones to car parts to urgent pieces for a space port… the Maker-bot 3D printer has taught us anything is possible while eliminating waste.

NASA is solving its space junk problem and building a lunar port at once. The idea was born from a superhack-a-thon.

#GIANTSPIDERBOTS

#R

ETH

INK

PLA

NN

ING

There are new tools being born everyday. Even for how to meet with vendors – and share that data across your teams.

We are bullish on the efficiencies to be gained by these types of new tools.

#MULTITOUCH

#ELEGANT

#PASSION

#CHANGE

#WANT

#BETTERTOGETHER

Hack-a-thons have taught us we can solve our greatest challenges as a team, and that there are plenty of people who want to help.

Marketers challenges too. Consumers enjoy being part of the process – so let’s open up.

#AREYOUSEEINGTHISBy giving customers a hashtag at the premiere of the trailer release – they were able to include user tweets one hour later in the same units.

#6

STEPPLA

NStorytelling in campaigns makes it more memorable, sharable and more likely to catch on.

Wharton professor Jonah Berger reviewed six steps for helping ensure content catches on. Great stuff.

20

#SEENIT

#HERO

#100YEARSOUT

What digital brands will last? We believe those brands who have

captured the “network effect” will both survive and thrive.

#PARTNERSMATTER

In order to conquer new territory – most brands will be forced to

partner. We believe you need to choose carefully.

Great partnerships last.

#RECYCLERockets & Media Plans. SpaceX’s self-landing rocket booster “Grasshopper” teaches us to rethink even old habits like campaign based marketing.

One off campaigns need to go. Your data must build long term science and understanding. Always on marketing can eliminate the substantial off & on costs of launching and reporting on campaigns.

Time to re-think the basics.

#AVATARS

#SOCIAL

MACHINES

THANK YOU