1. iCrossing UK
An Introduction into a Global Digital Marketing Agency
Georgie Wright, Marketing Manager
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2. HOW WE DO IT
OUR SERVICES
Search
Natural search (SEO)
Paid Search (PPC)
Performance display
Creative
Web design & build
Platforms & applications
Display creative
Social
Research & monitoring
Engagement strategy
Platforms, content & outreach
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3. HOW WE DO IT
CONNECTED STRATEGY, SPECIALIST EXPERTISE
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CONSULTANCY
RESEARCH
STRATEGY
PLANNING
MEASUREMENT
Social
Search
Creative
4. ICROSSING IS
OUR CLIENTS
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5. ICROSSING IS
OUR FACTS
About us
Part of iCrossing, one of the worlds largest digital marketing agencies, a unit of the Hearst Corporation
600 staff in 12 offices around the globe and international network of agency partners
125 UK staff, based in London and Brighton
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6. ICROSSING IS
OUR FACTS
Accolades
#1 ranked natural search AND paid search agency, Forrester Search Wave Reports 2010
2 Forrester Research social media case studies
Shortlisted, Revolution Agency of the Year & Best Use of Search
Of the 82 clients that completed our last customer satisfaction survey, ALL said they would recommend us to a friendor colleague
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7. WHAT SETS US APART
How to build Connected Brands
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8. WHAT SETSUS APART
RESEARCH & INSIGHT
Obsessive attention to understanding the ways in which your customers find, engage and buy from brands on the web defines all the activity we undertake.
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9. WHAT SETSUS APART
SEARCH HERITAGE & EXPERTISE
We have been delivering award-winning, results-driven paid and natural search programmes for the worlds leading brands for almost fifteen years.
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10. WHAT SETSUS APART
SOCIAL MEDIA LEADERSHIP
iCrossing UK was the first digital agency to launch a dedicated social media division (in 2006) and we deliver real - and award-winning - work for the worlds leading brands.
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WHAT IS
SOCIAL MEDIA?
BRANDS IN
NETWORKS
HOW TO START BLOGGING
11. WHAT SETSUS APART
CONTENT CREATION
Full-time, dedicated teams of professional journalists and creative resources are fundamental to our unique approach.
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12. OUR TECHNOLOGY
MARKET-LEADING TOOLS TO DRIVE OUR RESEARCH, CAMPAIGN MANAGEMENT AND ANALYTICS
Linguistic Profiling
Cutting-edge methodology to identify the precise language your customers use to find and discuss related products & services
NetworkSense
A group of tools for tracking, mapping and monitoring the sites and communities that surround your market
MerchantizeTM
Market-leading bid management system. Includes uniquely advanced campaign management and reporting tools
SharpviewTM
Marketing analytics platform that provides clients with a single contextual view of all their marketing performance via an online dashboard
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13. OUR WORK
Building Connected Brands
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14. SEXY PAID SEARCH
BRIEF
Drive brand awareness
Enhance perceptions as provider of diversionary pleasures
SOLUTION
Gain presence on search engines against downbeat and high-profile news stories
Bidding on terms around 2009 budget, bad weather and BA strikesCreative copy such as theres no recession in pleasure and you can still join the mile high club
RESULTS
Total campaign delivered more than one million impressions at a CPM of 3
Gained press coverage (inc. The Guardian and The Independent) and buzz in social media
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15. 15
16. FINDING FANS
CHALLENGE
Acquiring only 3%-9% of traffic to site from search engines
Wanted higher share of Chelsea traffic occurring in search and social networks
Improve engagement with new framework for Chelseas online presence
SOLUTION
Linguistic analysis in-depth research into the language used around players, tickets, and news
Link analysis understanding link equity to maximise SEO value and user experience levels
Knowledge transfer and consultancy train Chelseas internal online team, including journalists
Marketing plan co-created 2009/10 plan to drive traffic and engagement, including social platform
RESULTS
53% increase in Google UK visibility
Doubled share of site traffic delivered by search
228% increase in non-brand traffic
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17. SOCIAL SUCCESS
BRIEF
Raise awareness of the new iQ city car through the use of social media
SOLUTION
Hypermiling identified as key topic through social research
Hypermiling stunt to drive to 18 cities on one tank
Project reported through a range of social media channels, Flickr, Twitter, YouTube, Google maps mashupand the iQ blog
Word of mouth used to contact influential bloggers lightly informing them of project
RESULTS
Programme reached 105 million people worldwide. 3.7m in the UK
64 blogs, including Wired, the New York Times and Treehugger
Traffic to iQ blog increased by 212%
Advocacy increased along with positiveeditorial coverage
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18. THANK YOU
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Email: georgina.wright@icrossing.co.uk
Call: +44 (0)1273827 700
Website: www.icrossing.co.uk
Blog: http://connect.icrossing.co.uk
Twitter: @georgie_wright