Global 14: Social Media Connectedness - iCrossing

Global 14:

Social Media Connectedness

Jermaine Dupri

CEO, So So Def Recordings and Global 14

@mr_dupri

David Deal

Vice President of Marketing, iCrossing

@davidjdeal

#PSFKSF2012

COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 2

Hello, Global 14


The old days: I talk through a gatekeeper.


“Social networking is not about

driving monetary sales but

creating a relationship. That’s

your new role. To be available

and in touch with your audience

each and every day.”

– Bob Lefsetz, The Lefsetz Letter, October 22, 2012

Along came social media


Social creates gatekeepers, too – like Twitter


Global 14 puts community back into social media


Jermaine Dupri is the spark that lights the flame

Everyone talk to

me on this post

about the debates

im here lets go


A call to action

BULLSHIT!!


Global 14 is the talent pool for the next generation of

musical artists


Welcome to the social CEO

Atlanta-based hip-hop mogul Jermaine Dupri is passionate about technology. He checks his

BlackBerry and iPhone incessantly, pops in his Bose earbuds every chance he gets and is addicted

to the popular video gameNBA 2K12.

But Dupri — the Grammy-award songwriter, rapper and producer known for collaborating with

artists from Jay-Z to Mariah Carey and for previously dating Janet Jackson for more than eight

years — calls social media his biggest tech love.

Although he has nearly 400,000 followers on Twitter, he sought a deeper need to connect with fans

and launched his own social network last year called Global 14. The platform, which now consists

of more than 30,000 members, gives people with common interests — from art and fashion to hip-

hop and R&B — a place to discuss projects and passions in over 1,100 groups.

Jermaine Dupri Wants to Be the Next

Big Social Media Mogul

http://mashable.com/tag/twitter/

http://global14.com/


“I believe that iCrossing and I are creating a model for co-

branding because of our focus on creating content together”

– Jermaine Dupri

iCrossing and Jermaine Dupri: co-branding

through co-creation


We are family

THANK YOU

Global 14: Social Media Connectedness - iCrossing

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