GB POTATOES: MARKET GB POTATOES: MARKET INTELLIGENCE 2010-11INTELLIGENCE 2010-11

Published in January 2011Published in January 2011

For the full report and analysis visit: www.potato.org.uk/media_files/information/gb_potatoes_mi2010_11.pdf

© Agriculture and Horticulture Development Board 2010, All rights reserved For the latest versions go to: www.faostat.fao.org For the latest versions go to: www.faostat.fao.org

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The diagram illustrates the network and interactions of the producers, suppliers, service providers, buyersand consumers that make up the complex GB potato supply chain.

The diagram illustrates the network and interactions of the producers, suppliers, service providers, buyersand consumers that make up the complex GB potato supply chain.

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Potato Supply Flowchart (Raw Material)Potato Supply Flowchart (Raw Material)

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Top Varieties by Area in 2010 Top Varieties by Area in 2010 (hectares) and Typical Availability *(hectares) and Typical Availability *

* Provisional data as of Jan. 2011, for the latest figures visit www.growerpanel.com

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Free Market Weekly Average Price Index Free Market Weekly Average Price Index 2000-20092000-2009

During the season, the Weekly Average Price Survey (WAPS) shows typical patterns, depending on the level of supply. From July to end-October, prices usually decline as supply increases. Sometimes summer prices are steady to early September if harvesting progresses slowly.

During the season, the Weekly Average Price Survey (WAPS) shows typical patterns, depending on the level of supply. From July to end-October, prices usually decline as supply increases. Sometimes summer prices are steady to early September if harvesting progresses slowly.

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Trends in Planted Area and Number of Growers 1960-2010

• Since 1960, there has been a 53% drop in the planted area (280,000 to 130,000 ha)• The number of growers has dropped by 97% over the same period and now stands at 2,575• Since 1960, there has been a 53% drop in the planted area (280,000 to 130,000 ha)• The number of growers has dropped by 97% over the same period and now stands at 2,575

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Yield per ha and Total Production 1960-2009Yield per ha and Total Production 1960-2009

• Average production since 1960 is just over 6 million tonnes• Average yields per ha have doubled since 1960, due to improved agronomy; this has balanced the

halving of the planted area• Year on year fluctuations in yields are due to weather

• Average production since 1960 is just over 6 million tonnes• Average yields per ha have doubled since 1960, due to improved agronomy; this has balanced the

halving of the planted area• Year on year fluctuations in yields are due to weather

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Planted Area per Grower 1970-2009

• The 20-fold decline in grower numbers, with a halving of planted area since 1960, has meant a great increase in planting size per grower• Since 1970, average planting size has increased 9-fold, from 5 ha to 45 ha• The main period of change has been since 1996, when the quota system and price stabilisation ended

• The 20-fold decline in grower numbers, with a halving of planted area since 1960, has meant a great increase in planting size per grower• Since 1970, average planting size has increased 9-fold, from 5 ha to 45 ha• The main period of change has been since 1996, when the quota system and price stabilisation ended

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Planted Area per Grower 1970-2009Planted Area per Grower 1970-2009

• The structure of purchases has not changed since 1999• 80% of the tonnage traded is by the largest 20% of purchasing businesses• 95% of the tonnage traded is by the largest 60% of purchasing businesses. The remaining 5% is purchased by the smallest 40% of purchasing businesses

• The structure of purchases has not changed since 1999• 80% of the tonnage traded is by the largest 20% of purchasing businesses• 95% of the tonnage traded is by the largest 60% of purchasing businesses. The remaining 5% is purchased by the smallest 40% of purchasing businesses

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Volume Traded by Purchaser Type 1997-2009Volume Traded by Purchaser Type 1997-2009

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Consolidation of the GB IndustryConsolidation of the GB Industry

• In 1997, 76% of smaller growers were below 30 ha. By 2009, this was 58%

• Smaller growers decreased in number from 4,304 in 1997 to 1,344 in 2009. In total, numbers dropped from 5,629 to 2,576 over this period (a decrease of 54%)

• These smaller growers (below 30 ha) accounted for 35% of area in 1997 and just 16% in 2009

• There were 175 growers 100 ha or over in 1997. This had increased to 293 by 2009, despite the 54% drop in overall grower numbers

• In 1997, growers 100 ha or more accounted for 3% of numbers, but 22% of the area planted. By 2009, they were 11% of the numbers, but 48% of the total

• In 1997, 76% of smaller growers were below 30 ha. By 2009, this was 58%

• Smaller growers decreased in number from 4,304 in 1997 to 1,344 in 2009. In total, numbers dropped from 5,629 to 2,576 over this period (a decrease of 54%)

• These smaller growers (below 30 ha) accounted for 35% of area in 1997 and just 16% in 2009

• There were 175 growers 100 ha or over in 1997. This had increased to 293 by 2009, despite the 54% drop in overall grower numbers

• In 1997, growers 100 ha or more accounted for 3% of numbers, but 22% of the area planted. By 2009, they were 11% of the numbers, but 48% of the total

Number of growers by size bandsNumber of growers by size bands Percent of area grown by size bandsPercent of area grown by size bands

Size BandsSize Bands

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Size and Share of the Carbohydrates Size and Share of the Carbohydrates Market 2007/2010 (Retail Data)Market 2007/2010 (Retail Data)

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Break Down of Total In Home Break Down of Total In Home Potato Meal OccasionsPotato Meal Occasions

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Total Per Capita Consumption in GB Total Per Capita Consumption in GB 1988-2009 (Including Imports)1988-2009 (Including Imports)

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Retail and Other Consumption in GB Retail and Other Consumption in GB 1988-20091988-2009

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Consumption by Product Groups Consumption by Product Groups 1988-20091988-2009

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North-West European MarketNorth-West European Market

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Forecasting Price from Production

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Price Influence on Planted AreaPrice Influence on Planted Area

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Yield and Seasonal RainfallYield and Seasonal Rainfall

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SunshineSunshine

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TemperatureTemperature

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GB Yield 1960 - 2010GB Yield 1960 - 2010

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ContactsContacts

Jim Davies

Senior Analyst – Potatoes

Shamal Mohammed

Analyst – Potatoes

AHDB Market Intelligence

Stoneleigh Park,

Kenilworth,

Warwickshire CV8 2TL

Tel: 024 7669 2051

DD: 024 7647 8786, Mob: 07581 628819

Email: jdavies@potato.org.uk

Web: www.ahdb.org.uk / www.potato.org.uk

AHDB Market Intelligence

Stoneleigh Park,

Kenilworth,

Warwickshire CV8 2TL

Tel: 024 7647 8787

Fax:02476696031

Email: smohammed@potato.org.uk

Web: www.ahdb.org.uk / www.potato.org.uk

For more information visit:

www.potato.org.uk

www.growerpanel.com