Prof. Peter Fiskpeterfisk@peterfisk.comtheGeniusWorks.com@GeniusWorks

GAMECHANGERSSWITZERLAND

We live in an incredible time

Virtual world becomes real

Driverless in Singapore

Unlimited executive jets

Your DNA for $99 by 23andMe

Robot heart surgery by DaVinci

Xiaomi, the new AppleHyperloop redefines speed

Ouarzazate Solar Farm

Magic Leap’s cinematic VR

Global internet for all by OneWeb

Nanodegrees in the future

Ava’s artificial winery

Anything is possible

Ideas that spread

Networks that multiply

Exponential growth

Exponential growth = ideas + networks

+genius

Audacious ideas

Shaping the future

es

1. 23 & Me2. Aravind3. Editas4. Genentech5. Intuitive Surgical6. Narayana Hosp7. Organova8. PatientsLikeMe9. Scanadu10. Second Sight

1. Amazon2. Aussie Farmers3. Etsy4. Farfetch5. Le Pain Quotidien6. Pinterest7. Positive Luxury8. Rackuten Ichiba9. Trader Joe’s10. Zappos

1. Apple2. Beauty’in3. DJI4. Go Pro5. Lego6. Method7. Natura8. Nike+9. Oculus Rift10. Renova

1. Alibaba2. ARM3. Bharti Airtel4. GE5. Google X6. OneWeb7. Raspberry Pi8. Samsung9. Slack10. Xiaomi

1. Aeromobil2. Air Asia3. Airbnb4. CitizenM5. Emirates6. Kulula7. RedBus8. Uber9. Virgin Galactic10. Zipcars

1. 3DHubs2. Corning3. DP World4. Dyson5. Embraer6. Local Motors7. Space X8. Syngenta9. Tata10. Tesla

1. Brewdog2. GrameenDanone3. Graze4. Juan Valdez 5. LA Organic6. Moa Beer7. Modern Meadow8. Nespresso9. Yeni Reki10. Zespri

1. Ashmei2. 1Atelier3. Desigual4. Jonny Cupcake5. Inditex6. Patagonia7. Rapha8. Shang Xai9. Threadless10. Tom’s

1. Aspiration2. Fidor3. First National4. Moven5. M-Pesa6. Robinhood7. Square8. TransferWise9. Umpqau10. Zidisha

1. Al Jazeera2. Buzzfeed3. Netflix4. Pledge Music5. Red Bull6. RiotGames7. Snap8. Ushahida9. ViceMedia10. WeChat

futureproduct futurefashion futurefood

futurehealth futuretech futuremakersfuturebank

futuretravel

ThiN/S American brands European brands African/Arab brands Asia/Pacific brands

futuremedia

1. Ashoka2. AzuriTech3. Graal Bio4. IBM Watson5. IDEO6. Kickstarter7. Li & Fung8. Live Nation9. Salesforce10. Y Combinator

1. Bitcoin2. Bhutan3. City FC4. The Elders5. FanDuel6. ParkRun7. Michelle Phen8. Planetary Res9. Udacity10. You

futureservice futurebrands

© Peter Fisk 2017peterfisk@peterfisk.com

www.theGeniusWorks.com

futurestore

Disruptive innovators shaking up every market … right now!

Rocket’s Creative Beer

Lululemon’s Yoga Beer

New Zealand’s Moa Beer

Beer 52 by Subscription

What is Education 4.0?Gamechangers Switzerland

Gamechangers Switzerland

Knip’s simple insurance LESS ultra bright lights Lindt’s chocolate innovations

Nespresso’s business model Roche’s personal medicine UBS investment by VR

ABB’s robotics Airlight’s solar energy Hublot’s fusion watches

1. Future back

2022

2017

1. Future back

2. Customer immersion

CustomerBusiness

2. Customer immersion

3. Business innovation

DonutsellingLow priced

core than sell extrasRyanair

SAP

Affiliateselling

Helping others

to sell productsAmazonPinterest

AuctionplatformSelling other

products to highest bid

EbayElance

BartergoodsExchange

goods, no money

Pay/TweetBarterbook

Cash advanceCustomer

pays before goods made

DellGroupon

Cross selling

Sell adjacent

products to sell moreTchibo

Shell

Crowd funding

Financed by

fans as first consumers

PebbleBrainpool

Crowd sourcingIdeas from

customers for reward

ThreadlessP&G

DigitalFormats

Turning

physical into

digital goodsNetflix

Dropbox

DirectsellingBrand sold

direct to customer

FirstDirectAussieFarm

sellingCustomer

buys more than product

Harley DavRed Bull

Flat rate pricing

Single fee or

subscrip. for

unlimited useNetflixSandals

FractionalOwnership

Customers

each own sharesNetjets

Homebuy

Franchise brandLicensing

format for a fee and %

SparLufthansa

FreemiumpaymentFree basic

then charge for premium

SkypeSpotify

Guarantee avaiiableAvailability

becomes key promiseNetjets

Hilti

Guaranteereplace

Builds trust in

quality and loyalty

TimberlandTumi

revenueAlternative

sources, egadvertising

GoogleMetro

IngredientbrandingBranded part

other brand proposition

GoretexIntel

Integrated supplyEfficiency

through supplychain

ZaraExxonMobil

BrandCurator

Bringing

together best brands

FabPos.Luxury

FunctionalspecialistAdding one

expert step to othersPayPalTrust-e

DataLeverage

Resellingaggregated

customer data

Facebook23andMe

License brand

License brand

or patent IPEd Hardy

ARM

UniqueFormatLock-in to

compatible formats

HPiTunes

Long tail range

Offer huge

range to many niches

AmazoniTunes

MassCustomise

Make it

personal for

each personDell

BMW

NoFrills

Simple and

minimal spec

at lower cost

SouthwestAccor

Open SourceMake IP

available to everyoneAndroid

Tesla

Solution IntegratorConnecting all

sources and

partners Li & Fung

Accenture

Pay per use

Payment

metered by use or time

ZipcarsAzuri Tech

Pay what you want

Customer

choose the price

RadioheadPanera

Shareduse

Customers

buy same productAirbnb

RelayRides

Peer to Peer

Customers

buy from customersCraigslist

Zopa

Resultsbased

Price based

on agreed outcomes

Rolls RoyceXerox

Razor and BladeLow price

core, high price refills

GilletteNespresso

Rent don’t buy

Time based

fee for period of useXeroxRegus

RevenuesharingShare with

others to inccustom base

AA/BAApp Store

ReverseInnovateSell simple

products in mainstream

HaierOneLaptop

One forOne

Charge the

rich to fund the poor

TomsNarayana

Self service

Customers do

more themselves

IKEAMcDonalds

Quality assurance

Certification

and trusted endorsement

ISOVerisign

Multilevel marketing

Pyramid of

customer selling

TupperwareAvon

Subscribe to it

Customer

pays regular fee

TimeDollarShave

Bottom of pyramid

Tailor offer to

less wealthy customers

Tata NanoWalmart

Trash to cash

Turn waster

into new productsBraskomEkocycle

Dynamic pricing

Prices changes by

demandPriceline

WallSt Bar

Co-createDesignCustomers

are co-designers of

productsThreadless

Local Motors

WhitelabelMake

products for

another brandCott

McBride

Doing goodBenefits society or

environmentOxfam

Ecotricity

Experience

Advertising

©GeniusWorks2015

www.theGeniusWorks.com

3. Business innovation

4. Enabling experiences

Products

Ad

ded

val

ue

Added relevance

Services

Experience

PurchaseExperience

Usageexperience

EnablingExperience

4. Enabling experiences

5. Social influencers

Movement Collaborative

Customer

Customer Customer

CustomerCustomer

Customer

Brand-enabled

community

Co-enable Co-design

Co-create

Co-sellCo-support

Co-consume

5. Social influencers

What will you do?

Acting with speed and agility

Connecting ideas and

people

Passion to make life

better

Having an audacious

attitude

Shaping your own

vision

Making sense of change

Persisting to make it happen

Be boldBe brave

Be brilliant

www.theGeniusWorks.com