SHORT &SWEET

KEEP IT

Time is precious. Now more than ever.

Everyday, we write.

Now more than ever.

EmailsSlides

Reports

Posts

Tweets

But too often...

Way too much!

Presentation slides

include too much text.

VAGUE TITLE

Emails are wordy too.

WORDY BODY

LENGTHY & TEDIOUS

Many reports compile data.

And lack clarity.

Leading the reader to feel…

… overwhelmed

… or angry

This is where valuable,

key messages may be lost forever.

TOO BAD!

GOOD NEWS.

We can help.

SHORT &SWEET

KEEP IT

With this two-day workshop,

learn how to…

1. Write…The product

efficiency (long-lasting action) and the convenience

linked to the creamy texture are the two

elements that consumers most

appreciate.

1. Write CLEARLY

Product efficiency and convenient

texture drive consumer

appeal.

2. Write…The new sales team,

after retirement of the former VP of Sales, has been able to turn the

company around, resulting in both a substantial sales

increase and product portfolio expansion and

improved brand awareness. 35 words

2. Write CONCISELYThe new sales team turned the company

around after retirement of former

Sales VP. Portfolio expanded. Sales improved. Brand awareness too.

21 words

3. Write…

AA gets higher scores than the competition whereas BB is below

the competition.

3. Write CATCHILY

AA outclasses competition. BB

doesn’t.

CLICK HERE

More on this workshop