Gagnez en concision et en impact dans votre communication écrite en anglais
21
SHORT & SWEET KEEP IT
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Présentation de la formation ENGLISH BOOSTER "Keep It Short & Sweet". Cette formation a pour objectif de perfectionner votre anglais à l'écrit et plus particulièrement, de vous transmettre des techniques rédactionnelle pour accroître la concision et l'impact de vos supports écrits en anglais.
Transcript of Gagnez en concision et en impact dans votre communication écrite en anglais
SHORT &SWEET
KEEP IT
Time is precious. Now more than ever.
Everyday, we write.
Now more than ever.
EmailsSlides
Reports
Posts
Tweets
But too often...
Way too much!
Presentation slides
include too much text.
VAGUE TITLE
Emails are wordy too.
WORDY BODY
LENGTHY & TEDIOUS
Many reports compile data.
And lack clarity.
Leading the reader to feel…
… overwhelmed
… or angry
This is where valuable,
key messages may be lost forever.
TOO BAD!
GOOD NEWS.
We can help.
SHORT &SWEET
KEEP IT
With this two-day workshop,
learn how to…
1. Write…The product
efficiency (long-lasting action) and the convenience
linked to the creamy texture are the two
elements that consumers most
appreciate.
1. Write CLEARLY
Product efficiency and convenient
texture drive consumer
appeal.
2. Write…The new sales team,
after retirement of the former VP of Sales, has been able to turn the
company around, resulting in both a substantial sales
increase and product portfolio expansion and
improved brand awareness. 35 words
2. Write CONCISELYThe new sales team turned the company
around after retirement of former
Sales VP. Portfolio expanded. Sales improved. Brand awareness too.
21 words
3. Write…
AA gets higher scores than the competition whereas BB is below
the competition.
3. Write CATCHILY
AA outclasses competition. BB
doesn’t.
