fundraising With Social Media

Darian Rodriguez Heyman

@Dheyman #sm4np

• Why Social Fundraising?

• How To Launch a Campaign

Our Agenda

Why Social Fundraising?

Why Social Fundraising?

• People Give to People

• The Most Powerful Form of Ask is a “Peer Ask”

• Turn Your Donors Into Fundraisers

US Online Giving: $300B 13%

35-55% Growth

How To Launch a Campaign

How to Launch

• Just Do It • Fail Fast, Fail Forward

Step 1: Pick a SMART Goal

• Rs. 80,000 /- • By December 31, 2012 • NDES Playground • For 247 Youth

“People Don’t Give To You, They Give Through You”

Step 2: Map Donations to Impact • Think Incrementally

Step 3: Pick a Platform

INGREDIENTS FOR ORGANIZING

Pick a short video

Use pictures with human faces

Keep text to a minimum

Step 4: Upload Content

Use Personal Stories!

Step 5: Make Your Contribute/Donate Button Shine

• 3 Tweaks: Button, Levels, Impact

Step 6: Get Out of Your Own Way

• 3-Click Rule

Step 7: Plan for Success

• Editorial Calendar • Facebook 1+/Week • Twitter 1+/Day • P2P Asks Are Key • Seed the Tip Jar

• Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM • Weekends!

Step 7: Plan for Success

• ? Vs. . • Media: Photos, Vids • Tag Everyone! • Respond, Recognize & Retweet

Step 8: Social Tips

Think 50/50

Step 8: Social Tips

Step 9: Activate

• Form a Social Media Marketing Committee • The Ask: 5 Minutes/Week

Step 10: Data Vs. Gut

• Fail Fast, Fail Forward • A/B Splits

One Final Note: Celebrate!

• Share Milestones Across All Channels • Document Impact • Declare Victory!

“People Don’t Give To You Because You Have Needs. They Give Because You Meet Needs”

Dhanyawad!

Darian@SM4NP.org @dheyman